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Sr. Programmatic Account Strategist

WHAT YOU’LL DO


We have an exciting opportunity on our programmatic/self-serve DSP team here at Viant for a high impact Sr. Programmatic Account Strategist in our Dallas office.  Our Programmatic Account Strategists are our trusted advisors for our self-service customers, focused on driving adoption of our self-serve DSP platform, educating clients, looking at campaign performance and optimizations and making recommendations, driving account strategy and customer satisfaction, building relationships and meeting KPI’s, working closely with our Agency Trading Desk partners.


This role requires a passion for educating customers, strong product expertise, highly responsive in nature, self-starter, with excellent communication and problem solving skills.  A consultative, analytical mind, not afraid of getting more technical and presenting in front of audiences/teaching clients about our DSP, including features and capabilities and new developments, as well as holding weekly office hours/workshops/talking about product releases.  Our Account Strategists work closely with their business counterparts in Sales, Operations, and Product Management to drive success for our clients.


THE DAY-TO-DAY
  • Form close relationships with customers, becoming their trusted advisor in programmatic self-service media buying
  • Become a Viant Cloud and Adelphic DSP expert and share that expertise with customers
  • Proactively oversee client campaign portfolios, monitoring delivery and performance, surfacing insights, and educating customers on best practices
  • Oversee campaign launches; continuously educate and train customers in order to promote trading expertise and autonomy
  • Provide recommendations that drive delivery and performance; tenaciously troubleshoot and escalate technical issues
  • Proactively communicate industry and Viant insights and opportunities; develop optimal strategies of media buying + data which achieve customer objectives
  • Scope, build, and help customize advanced reports, enabling advertisers learn more about their advertising investments
  • Share client insights and knowledge with the rest of Viant
  • Support and grow existing business; drive client satisfaction, top line revenue, and profit
  • Identify ways to improve the operational effectiveness of the entire Account Management team; launch initiatives that promote scale and automation


GREAT TO HAVE
  • 4+ years of experience in a Programmatic, Account Management, Account Strategist, Technical Services, Project Management role
  • Solid understanding of programmatic, ad tech, self-serve DSP's, SSP’s, PMP’s 
  • Deep understanding of the data / measurement ecosystem
  • Outstanding troubleshooting, analytical, and problem solving skills
  • Demonstrable passion for learning new technologies
  • Outstanding communication, project management, and presentation skills
  • Excellent organizational skills; process-oriented, yet entrepreneurial and versatile mindset
  • Great energy, confidence, and passion for working in a fast growing technology company which is helping transform the advertising industry
  • Experience in Internet technologies such as HTML, SQL, JavaScript a plus
  • BS/BA or equivalent; quantitatively-oriented degree a plus


WHO WE ARE
  • Viant® (NASDAQ: DSP) is a leading advertising software company that enables marketers to plan, execute and measure omnichannel ad campaigns through a cloud-based platform. Viant’s self-service Demand Side Platform, Adelphic®, powers programmatic advertising across Connected TV, Linear TV, mobile, desktop, audio, gaming and digital out-of-home channels. In 2022, Viant was recognized as a Leader in the DSP category, earned Great Place to Work® certification and Co-Founders Tim and Chris Vanderhook were named EY Entrepreneurs of the Year. To learn more, please visit viantinc.com.


LIFE AT VIANT
  • Investing in our employee’s professional growth is important to us, but so is investing in their well-being. That’s why Viant was voted one of the best places to work and some of our favorite employee benefits include fully paid health insurance, paid parental leave and unlimited PTO and more. 


$95,200 - $105,300 a year
In accordance with New York City law, the range provided is Viant’s reasonable estimate of the compensation for this role.  Final title and compensation for the position will be based on several factors including work experience and education.

Not the right position for you? Check out our other opportunities! 

Viant Careers


#LI-EK1 #LI-Hybrid


About Viant


Viant Technology Inc. (NASDAQ: DSP) is a leader in AI-powered programmatic advertising, dedicated to driving innovation in digital marketing. Our omnichannel platform built for CTV allows marketers to plan, execute and measure their campaigns with unmatched precision and efficiency. With the launch of ViantAI, Viant is building the future of fully autonomous advertising solutions, empowering advertisers to achieve their boldest goals. Viant was recently awarded Best Demand Side Platform by MarTech Breakthrough, Great Place to Work® certification and received the Business Intelligence Group’s Innovation award for AI Advancements. Learn more at viantinc.com.


Viant is an equal opportunity employer and makes employment decisions on the basis of merit.  Viant prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, reproductive health decision making, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws.  Viant also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics.


By clicking “Apply for this Job” and providing any information, I accept the Viant California Personnel Privacy Notice.

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Average salary estimate

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$95200K
$105300K

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What You Should Know About Sr. Programmatic Account Strategist, Viant

At Viant, we're excited to announce an incredible opportunity for a Sr. Programmatic Account Strategist in our vibrant Dallas office. If you have a passion for programmatic advertising and a knack for educating clients, this role could be your next big adventure! As a trusted advisor for our self-service DSP customers, you’ll guide them as they navigate their campaigns, ensuring they harness the full potential of our advanced platform. You’ll actively manage client relationships, empower them with insightful education on our DSP capabilities, and provide ongoing support to drive their success. Your day-to-day will be fueled by your analytical skills as you monitor campaign performance and develop strategies to meet and exceed their goals. You'll also have the chance to showcase your expertise in programmatic and ad tech, all while collaborating with our talented Sales, Operations, and Product Management teams to enhance the customer experience. Viant is not just about work; it's about growth and innovation. We value learning new technologies, and if you're that self-starter who thrives in a fast-paced environment, we'd love to have you onboard! Your contributions will help our clients succeed, elevate their business strategies, and solidify Viant’s status in transforming the advertising landscape.

Frequently Asked Questions (FAQs) for Sr. Programmatic Account Strategist Role at Viant
What is the role of a Sr. Programmatic Account Strategist at Viant?

As a Sr. Programmatic Account Strategist at Viant, you'll serve as a trusted advisor for our self-service customers, helping them navigate our DSP platform and ensuring successful campaign performance. You’ll educate clients, monitor their campaign portfolios, and provide strategic recommendations to drive optimal results.

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What qualifications do I need to be a Sr. Programmatic Account Strategist at Viant?

To be a successful candidate for the Sr. Programmatic Account Strategist role at Viant, you should have at least 4 years of experience in programmatic, account management, or similar roles. A solid understanding of programmatic technologies, excellent communication skills, and a data-driven mindset are key to thriving in this position.

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How does a Sr. Programmatic Account Strategist contribute to client satisfaction at Viant?

A Sr. Programmatic Account Strategist directly impacts client satisfaction at Viant by building strong relationships, providing expert guidance on media buying, and proactively addressing their needs. By monitoring campaign performance and offering tailored recommendations, you ensure clients achieve their objectives and satisfaction with our services.

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What does a typical day look like for a Sr. Programmatic Account Strategist at Viant?

In this dynamic role, a typical day involves engaging with clients to analyze campaign performance, developing personalized strategies, holding educational sessions about our DSP, and collaborating closely with internal teams. You'll wear many hats and have the opportunity to contribute to creative solutions for our customers.

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What can I expect from the work culture at Viant as a Sr. Programmatic Account Strategist?

The work culture at Viant is collegial and supportive, where we invest in our employees' growth and encourage a thriving environment of innovation. As a Sr. Programmatic Account Strategist, you'll be part of a dynamic team that values collaboration, open communication, and continuous learning.

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What tools and technologies will I be using as a Sr. Programmatic Account Strategist at Viant?

In your role as a Sr. Programmatic Account Strategist at Viant, you’ll be using the Adelphic DSP and various reporting tools. Familiarity with Internet technologies such as HTML, SQL, and JavaScript will also be beneficial, as they can enhance your communication with technical teams and clients.

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What are the career growth opportunities for a Sr. Programmatic Account Strategist at Viant?

At Viant, a Sr. Programmatic Account Strategist has ample opportunities for career growth. By developing your skills and showcasing your expertise, you can move into higher-level strategic roles or even cross-functional positions within the company as Viant continues to innovate and expand.

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Common Interview Questions for Sr. Programmatic Account Strategist
How do you approach building relationships with clients as a Sr. Programmatic Account Strategist?

In my experience, building strong relationships with clients begins with active listening to understand their goals and challenges. I prioritize communication and transparency, ensuring clients feel supported and informed at every stage of their campaign.

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What strategies do you employ to optimize campaign performance?

To optimize campaign performance, I analyze data closely, looking for trends and areas of improvement. I recommend adjustments based on audience insights, performance metrics, and industry best practices to ensure campaigns drive the desired results.

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Can you explain how you would educate a client on using a self-service DSP?

I would start by assessing the client's current understanding and needs. Then, I would provide hands-on training sessions, complemented by easy-to-follow guides, to empower them gradually. I believe in the importance of making learning engaging and ensuring clients feel confident in using the platform.

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What metrics do you focus on when analyzing a campaign's success?

Key metrics I focus on include return on ad spend (ROAS), click-through rates (CTR), conversion rates, and audience engagement. Analyzing these metrics allows me to provide actionable insights and recommend improvements that align with the client's goals.

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Describe a time you had to troubleshoot a campaign issue. How did you handle it?

In one instance, a client faced delivery issues with their campaign. I promptly dove into the data, identified discrepancies, and communicated transparently with the client. After troubleshooting, I implemented corrective measures and updated the client regularly until the issue was resolved.

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How do you stay updated on the latest trends in programmatic advertising?

I subscribe to industry newsletters, attend webinars, and participate in professional development opportunities. I also engage with online communities and networks to exchange insights, ensuring that I’m aware of emerging trends and technologies that could benefit my clients.

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What is your experience with data measurement and analytics in programmatic advertising?

With a solid understanding of the data measurement ecosystem, I leverage analytics tools and methodologies to derive insights. I use these insights to drive campaign strategies and objectively assess performance against the client's objectives.

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How do you prioritize tasks when managing multiple client accounts?

I prioritize tasks by assessing urgency and impact. I maintain organized schedules and establish clear communication with clients to set expectations, ensuring that even with multiple accounts, every client feels valued and receives timely attention.

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What is your approach to presenting new features or capabilities to clients?

My approach involves tailoring the presentation to the specific needs of the client, using real-world examples and case studies to underline the benefits. I also encourage questions and interactive discussions to foster engagement and ensure thorough understanding.

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What motivates you as a Sr. Programmatic Account Strategist?

I'm motivated by the impact my work has on clients and their success. Solving complex problems, educating clients, and witnessing their growth through programmatic advertising energizes me and reaffirms my passion for the industry.

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Paid Holidays

Viant® is a technology company focused on driving growth for marketers.

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DATE POSTED
November 24, 2024

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