Vice President - Agency Development (New York Area)

We are seeking a VP- Agency Development to join our dynamic sales team. The ideal candidate will have a passion for media and technology, a deep understanding of media agencies and brand relationships, as well as established relationships with major brands and agencies in the Travel vertical. In this role, you will support our growing sales organization through high-impact leadership, operational execution, process improvement, and stakeholder engagement. This is a highly visible role internally and externally in which you will partner cross-functionally to drive efficiency and performance improvement. You will define, support, and implement global sales initiatives designed to achieve global bookings and revenue objectives.

Primary Responsibilities:

• Define strategy for growing ADARA’s business in the Travel vertical at a global scale
• Partner with marketing organizations, media agencies, and brands in identifying growth opportunities to boost new business
• Develop and implement strategic sales strategies designed to achieve overall business objectives and financial targets
• Work with internal teams to define lead-gen goals and lead the qualification process
• Drive overall forecast effectiveness, pipeline management, and metrics with the direct team. Communicate trends and action items to the executive team
• Assist team to take the deals over the finish line by helping with deal structuring and negotiation
• Manage day-to-day sales team priorities, deliverables, and timelines
• Develop, mentor, and coach the sales organization
• Perform in-depth analysis for significant sales initiatives and programs, proactively identifying trends, problems, and process improvement opportunities
• Work cross-functionally with business partners to communicate sales objectives, articulate systems requirements, and collaborate on process improvements
• Act and represent Adara as a thought leader at conferences and events, as well as present when necessary

Required Experience:

• Proven by a track record of driving sales growth initiatives for commercially successful companies
• Proven negotiation skills and success in driving customer satisfaction and relationships forward
• Deep understanding of:
• Media agency landscape
• Brand Marketing initiatives
• Current trends with privacy and data regulations
• Advertising & Marketing Technologies
• 10+ years of experience working with advertising media agencies
• Deep understanding of the advertising landscape (programmatic, social, search, DOOH and CTV) and marketing solutions
• Experience selling complex data & analytic products
• Ability to communicate complex ideas effectively both verbally and in writing
• Ability to work collaboratively; and adapt to evolving needs of a growing company
• Willingness to travel to engage with customers/partners and for conferences

About Adara (a RateGain company):

Adara, the global leader in permission data and verified identity, serves leading travel brands by delivering critical intelligence that drives personalization and relevance throughout the customer’s journey resulting in more enduring and profitable relationships. Fueling these insights is our data consortium which connects close to 300 leading travel brands to create the most comprehensive view of the world's travelers and their behaviors across brands, channels, and devices. ADARA transforms how our B2C clients leverage consumer insight at every stage—learn, act, measure, and modify—to unleash the revenue potential of each individual.

Job Type: Full-time