Job details

Vice President of Product & Industry Marketing (SaaS)

Why Work at Reputation?

Reputation reached over $100m in Annual Recurring Revenue (ARR) in 2022 and continues to grow worldwide.
We've raised over $200 million in funding from A-list venture capital firms such as Bessemer Venture Partner and Kleiner Perkins, including $150 million in equity financing from Marlin Equity Partners in January 2022.
Reputation is trusted by more than 250 partners, including Google, Facebook, Salesforce, J.D. Power, Amazon and Web.com.
Our industry leading platform has been recognized by Forrester and Gartner as a vendor of choice in Voice of the Customer, Customer Feedback Management, and Social Suites research reports.
The platform is used by 10+ major automotive OEMs and 16,000 auto dealerships, more than 250 healthcare systems, and over 100 leading property management firms.
Our executive management team is committed to building a performance-based culture where excellence is rewarded and careers are developed.
Who thrives at Reputation? Managers who embody a player-coach mentality. Employees who value teamwork and cross-functional collaboration. People who emphasize perseverance and hustle over quick wins and luck.
Our Mission: We exist to forge relationships between companies and communities.

Reporting to the CMO, The VP of Product Marketing will manage all aspects of our global product and industry marketing to drive go-to-market strategy, demand generation and product development. As a member of the marketing leadership team, this position will partner with multiple stakeholders to create revenue-impacting programs that align product, sales, enablement, and customer solutions. The company seeks a hands-on leader with a track record of success bringing new products and technology to market around the globe. This role requires a unique combination of technical and product depth as well as storytelling savvy with extensive experience in enterprise B2B product marketing, as well as proven success in scaling product marketing teams.

The Product Marketing team is responsible for messaging, positioning, voice of the customer research and insights, competitive intelligence, and impactful product and feature launches through all relevant channels. The VP will also delve deeply into win/loss and customers’ experience of Reputation’s products through research and data-driven insights to provide feedback to improve the marketing and sales cycle, customer experience, and identify areas for innovation. We operate in a competitive space, and this individual will be responsible for strategically differentiating our offering, positioning, and setting a product marketing vision that is category leading.

Key Responsibilities:

Collaborate on go-to-market and corporate direction: Partner with sales, marketing, product, and strategy to shape Reputation’s go-to-market efforts and corporate direction.
Lead with market, customer, and product intelligence: Drive ongoing analysis of the market, customers, products, and the competition, including win-loss reporting, message testing, and product usage and adoption analysis.
Profile and know your audience: Define personas of the buyer groups and inform buyer journeys utilizing data, research, and insights.
Build and develop an industry PMM team: Build out an industry PMM function and develop repeatable strategy for industry GTM expansion
Partner with finance on pricing and packaging: Work closely with the CFO, and team, to evolve the pricing and packaging strategy to maximize growth opportunities and increase customer lifetime value
Steer strategic analyst relations initiatives: Evolve analyst relations strategy in line with company growth initiatives. Drive execution of strategic initiatives including briefings, presentations, and events to effectively communicate Reputation’s product capabilities, vision, and roadmap.
Develop and execute world-class product launches: Align with the Product Management and Engineering teams to drive strategy around product positioning for existing products and new launches.
- Define and rationalize pricing and packaging strategies for product launches.
- Bring new products to market, both internally through sales enablement and externally through press, analyst, and influencer outreach and thought leadership programs in conjunction with our Brand and PR teams.
- Build supporting awareness and demand generation plans with the Demand Gen team.

Deliver differentiated positioning and messaging: Develop a compelling and differentiated narrative and value proposition for the Reputation portfolio of products and solutions.
Lead our product content strategy and development: Lead the product content strategy and development of modern content assets (demos, videos, overviews, how-to guides) in partnership with the Solution Consultants, Content and Creative team - enabling customers and prospects to easily understand the value proposition including business value, product capabilities, and differentiation.
Drive growth with demand generation campaigns: Partner with the demand gen teams to design integrated customer and prospect journeys that generate awareness and demand. Be proactive in recognizing where pipeline gaps exist and partner with Sales and Marketing to deliver focused campaigns and sales plays.
Empower our Sales teams with best-in-class enablement content: Partner with sales to develop sales playbooks and GTM programs that help drive the pipeline and consideration, and cross-sell into existing accounts.
Build a diverse world-class product marketing team: Lead, mentor and grow a world-class product marketing team with members who are experts in Reputation’s customers, products, and industries.

Preferred Experience:

BS degree in business, marketing, or engineering. Master’s degree preferred.

10+ years leading Product Marketing.
10+ years in B2B marketing or product management
10+ years supervisory experience with internal staff and vendors
Demonstrated experience bringing new products to market. New category development is a plus.
Track record of driving revenue growth, launching new products and strengthening brands
Collaborative, high energy, and convincing marketer.
Excellent interpersonal and communication skills.
Excellent strategic, conceptual, and leadership skills.
Strong analytical and vendor management skills.
Highly competent in creating and driving processes across a matrixed business structure.
Efficient project management skills to meet deadlines.

When you join Reputation, you can expect:

Flexible working arrangements.
Career growth with paid training tuition opportunities.
Active Employee Resource Groups (ERGs) to engage with.
An equitable work environment.

Our employees say it best:

According to Glassdoor, 94% of our employees approve of our CEO, Joe Fuca.

Our employees highlight our:

Ample Opportunities- “There are many opportunities to learn and grow. Many open roles are replaced with internal promotions.”
Positive Culture-
"Great opportunity and exceptional culture."
“You will never have a better culture anywhere else. Period.”
Training and Tools- “All managers truly want you to succeed, and you are given great tools and training to be successful in your role.”
Balance- “Great work life balance and awesome team environment!”

Diversity Programs & Initiatives:

Our Reputation Nation spans around the world. This global perspective allows us to intentionally unlock the magic that comes from diversity of experience to contribute to our success.

At Reputation, we believe in:

Diversity: Embracing a culture that values uniqueness.
Inclusion: Inviting diverse groups to take part in company life.
Belonging: Helping each individual feel accepted for who they are.

"At Reputation, we see diversity and inclusion as the foundation for an equitable workplace. Our goal is to empower all of our employees, regardless of their background, to make an impact in their work each and every day." - Joe Fuca, CEO, Reputation

Additionally, we offer a variety of benefits and perks, such as:

Flexible PTO
Paid company holidays
4 company provided, “Recharge Days”, which are wellness days off for the entire company
Several active Employee Resource Groups (ERG’s) to help foster inclusion and community
Employee Assistance Program
Access to a wide variety of unique perks and apps: Ginger, Calm, Headspace, Carrot Fertility, Aaptiv, Omada, One Medical, SoFi
Fetch Pet Insurance
401K
Health, dental and vision insurance
Paid maternity leave
Employer paid short term and long term disability and life insurance

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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