B2B & Product Marketing Manager (NA) - job 2 of 11
The Visa Direct NA Marketing Team is seeking a highly motivated and resourceful Product Marketing Manager to focus on driving key growth initiatives for Visa Direct. The product marketer will support full-funnel B2B marketing strategy, working closely with cross-functional teams to address core audience needs and translate business objectives into marketing plans and activities that impact overall revenue generation. This role requires both strategic and creative thinking with excellent project management, communication and collaboration skills.
Seeking a candidate with a strong background in B2B product marketing and demonstrated experience in building high-performing marketing programs and a proactive, solutions-oriented mindset.
Responsibilities:
- Develop the B2B marketing strategy for key audiences collaborating closely with product, sales teams, internal and external agency partners
- Work with internal and external partners to develop messaging and creative assets to deliver the campaign strategy.
- Produce sales materials such as product sell sheets, pitch decks, FAQs, demos, videos, technical slides, and other assets that enhance client conversations.
- Lead the execution of key tactics to generate leads marketing campaigns leveraging Visa’s paid, owned and earned channels
- Organize measurement, lead management and reporting to evaluate performance of efforts and its impact on business results and recommend optimizations
- Support activities around key events and develop bespoke activations to help drive our sales efforts
- Manage the marketing budget and assist with the annual planning process
This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.
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Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...
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