Job details

B2B & Product Marketing Manager (NA) - job 2 of 11

Get a free resume review

The Visa Direct NA Marketing Team is seeking a highly motivated and resourceful Product Marketing Manager to focus on driving key growth initiatives for Visa Direct. The product marketer will support full-funnel B2B marketing strategy, working closely with cross-functional teams to address core audience needs and translate business objectives into marketing plans and activities that impact overall revenue generation. This role requires both strategic and creative thinking with excellent project management, communication and collaboration skills.

Seeking a candidate with a strong background in B2B product marketing and demonstrated experience in building high-performing marketing programs and a proactive, solutions-oriented mindset.

Responsibilities:

Develop the B2B marketing strategy for key audiences collaborating closely with product, sales teams, internal and external agency partners
Work with internal and external partners to develop messaging and creative assets to deliver the campaign strategy.
Produce sales materials such as product sell sheets, pitch decks, FAQs, demos, videos, technical slides, and other assets that enhance client conversations.
Lead the execution of key tactics to generate leads marketing campaigns leveraging Visa’s paid, owned and earned channels
Organize measurement, lead management and reporting to evaluate performance of efforts and its impact on business results and recommend optimizations
Support activities around key events and develop bespoke activations to help drive our sales efforts
Manage the marketing budget and assist with the annual planning process

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Average salary estimate

$100000 / YEARLY (est.)

min

max

$80000K

$120000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About B2B & Product Marketing Manager (NA), Visa

The Visa Direct North America Marketing Team is on the lookout for a dynamic and resourceful B2B & Product Marketing Manager to drive essential growth initiatives for Visa Direct. In this role, you'll immerse yourself in full-funnel B2B marketing strategies, collaborating with cross-functional teams to tackle key audience needs while turning business objectives into impactful marketing plans. If you’re someone with a mix of strategic insight and creative flair, plus top-notch project management and collaboration skills, this is the perfect role for you! We're after a candidate with a solid background in B2B product marketing, who has delivered high-performing marketing programs and embodies a proactive, solutions-oriented mindset. Your responsibilities will include developing tailored marketing strategies for our key audiences while collaborating with product and sales teams, along with our internal and external agency partners. You'll also get the chance to produce an array of sales materials—think product sell sheets, pitch decks, and engaging videos! As you lead the execution of marketing campaigns across Visa’s diverse channels, you'll be tasked with measuring and reporting on performance to maximize business results. Plus, your effort in supporting key events and managing the marketing budget will be vital to our success. This hybrid position offers flexibility, with the in-office schedule confirmed by your Hiring Manager. If you’re eager to take on this exciting challenge and help propel Visa Direct's growth, we want to hear from you!

Frequently Asked Questions (FAQs) for B2B & Product Marketing Manager (NA) Role at Visa

What are the key responsibilities of a B2B & Product Marketing Manager at Visa Direct?

The B2B & Product Marketing Manager at Visa Direct is responsible for developing and executing marketing strategies for key audiences, collaborating with various teams, producing sales materials, leading marketing campaign execution, measuring performance, and supporting events. This multifaceted role is vital for driving growth and requires a mix of strategic planning and creative execution.