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Director, Product Management - Personalization - job 4 of 20

The Global Data Office  
With data being the fuel that drives our future - our strategies, policies, and business successes around data will define our future growth prospects. Unlocking the value available through the innovative use of data on behalf of consumers, businesses, and communities is key to our future. With our ongoing commitment to Visa’s Data Values and the responsible use of data, we at Visa have a bold vision to continue to grow and accelerate our data-related businesses and capabilities.  

Led by Visa’s Chief Data Officer, the Global Data Office coordinates high-impact, complex, company-wide projects related to data business strategy, critical investments, policy development, and marketplace execution. Working closely with Visa’s Chief Privacy Officer, the Technology organization, the wider data community, and the full set of Visa’s global lines of business, the Global Data Office is evolving Visa’s data-related work with momentum and enthusiasm. Driven by its commitment to trusted use of data, Visa is seeking enthusiastic leaders who are change-agents and passionate about the future of data around the world.  

The AI/ML Products & Platforms team is creating the next generation of scalable and responsible AI/ML products and platforms to solve client and consumer problems. We are a cross-functional team of data scientists, product managers, ML engineers, program managers focused on generating value for the payments ecosystem  

We are dreaming of the next generation of AI features and products. In this position, you will be a key product leader helping shape our AI product efforts, specifically focused on personalization capabilities and signals. These personalization capabilities and signals will power Data Tokens and many other personalization-related use cases. The ultimate goals is to better link consumers with products and services, with benefits for every party in the payments ecosystem (consumers, businesses).  

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Average salary estimate

$145000 / YEARLY (est.)
min
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$130000K
$160000K

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What You Should Know About Director, Product Management - Personalization, Visa

Join us at Visa as the Director of Product Management - Personalization, where you'll be at the forefront of innovating how we empower consumers and businesses through personalized experiences. Based in Foster City, this role places you in a dynamic and collaborative environment within our Global Data Office. You'll be a key player in shaping our AI/ML product strategy, specifically leading efforts to enhance personalization capabilities that benefit everyone in the payments ecosystem. At Visa, data is more than just numbers; it’s the heartbeat of our future growth. You will lead a passionate team of data scientists, program managers, and ML engineers to create the next generation of scalable AI/ML products aimed at solving real-world problems for clients and consumers alike. We believe that personalizing the user experience makes a significant difference in connecting consumers with products and services they love. Picture a world where our AI-driven solutions enhance interactions across the payments landscape, delivering meaningful benefits to consumers and businesses alike. This hybrid role offers flexibility, and your engagement with various teams will ensure that each project not only meets technical expectations but also upholds Visa’s values for responsible data use. If you are a visionary leader eager to drive transformative changes in how data fuels our business strategy, we invite you to explore this exciting opportunity with Visa and be part of our journey to redefine the future of payments well into the future.

Frequently Asked Questions (FAQs) for Director, Product Management - Personalization Role at Visa
What are the responsibilities of the Director, Product Management - Personalization at Visa?

The Director, Product Management - Personalization at Visa holds a vital role in steering our AI product strategy, particularly enhancing personalization capabilities. Responsibilities include leading a cross-functional team of data scientists and engineers, developing innovative AI/ML products, and ensuring effective execution of personalization-related projects that resonate within the payments ecosystem.

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What qualifications are required for the Director, Product Management - Personalization position at Visa?

Candidates for the Director, Product Management - Personalization role at Visa should possess a robust background in product management, specifically within AI and machine learning domains. A proven track record in leading cross-functional teams, alongside experience in implementing data-driven strategies, is essential. A deep understanding of personalization technologies and the payments sector is crucial for success in this role.

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How does the Director, Product Management - Personalization contribute to Visa's data strategy?

By leading the AI/ML Products & Platforms team, the Director, Product Management - Personalization significantly shapes Visa's data strategy. This involves developing AI solutions that enhance consumer experiences through personalization, ultimately driving engagement and improving the efficiency of product offerings in the payments ecosystem.

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What skills are essential for a successful Director in Product Management - Personalization at Visa?

A successful Director in Product Management - Personalization at Visa should have strong leadership skills, the ability to communicate complex technical concepts clearly, a collaborative mindset, and a strong analytical background. Experience in AI/ML, product development, and a passion for creating data-driven solutions are also key components.

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What does a typical day look like for a Director, Product Management - Personalization at Visa?

A typical day for the Director, Product Management - Personalization involves strategic planning meetings, collaborating with data scientists on project developments, review sessions to assess ongoing products, and engaging with stakeholders to align on personalization initiatives that serve both consumers and businesses effectively.

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Common Interview Questions for Director, Product Management - Personalization
Can you explain your experience with AI and machine learning in product management?

When answering this question, share specific projects or products you've managed that utilized AI or machine learning technologies. Highlight your understanding of how these technologies can drive personalization and enhance user experiences. Be prepared to discuss challenges you've faced and how you overcame them.

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What strategies would you implement to enhance personalization in our product offerings?

Discuss techniques you would use to analyze consumer data and tailor products to individual preferences. Emphasize the importance of customer feedback in continuous improvement and the role of empathy in understanding consumer needs.

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How do you prioritize projects related to personalization and AI?

Explain your approach to prioritization, focusing on data-driven decision-making, stakeholder input, and alignment with business goals. Discuss how you balance short-term wins with long-term strategic objectives in product development.

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Describe a challenge you faced when developing a product and how you overcame it.

Share a specific instance detailing the problem, your thought process, and the solution you implemented. Highlight teamwork, resourcefulness, and adaptability as key factors that contributed to a successful outcome.

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What role does consumer feedback play in your product management process?

Articulate the importance of consumer feedback in shaping product features and functionalities. Explain how you gather this feedback and incorporate it into iterations of your product development lifecycle to better align with consumer expectations.

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How would you measure the success of personalization initiatives?

Discuss metrics such as user engagement, conversion rates, and customer satisfaction scores. Explain how to establish baseline performance levels and subsequently measure improvements as personalization features are implemented.

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How do you stay current with trends in AI and personalization in product management?

Mention resources you regularly consult, such as industry publications, networking groups, and conferences. Discuss the significance of staying informed about both technological advancements and consumer behavior trends.

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Can you provide an example of a successful AI-driven product launch you led?

Detail a specific product launch, focusing on the problem it addressed, your role in the project, results achieved, and how the integration of AI capabilities contributed to its success.

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What is your approach to leading cross-functional teams?

Discuss the importance of collaboration, open communication, and setting clear goals. Share methods you employ to ensure all team members feel included and valued, fostering a positive and productive working environment.

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Why are you interested in the Director, Product Management - Personalization role at Visa?

Communicate your passion for personalization and how Visa's commitment to data aligns with your professional values. Discuss the impact you aim to make in the role and how your skills can contribute to the future of Visa's products.

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Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

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Full-time, hybrid
DATE POSTED
April 4, 2025

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