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Director, Product Management - Personalization - job 17 of 20

The Global Data Office  
With data being the fuel that drives our future - our strategies, policies, and business successes around data will define our future growth prospects. Unlocking the value available through the innovative use of data on behalf of consumers, businesses, and communities is key to our future. With our ongoing commitment to Visa’s Data Values and the responsible use of data, we at Visa have a bold vision to continue to grow and accelerate our data-related businesses and capabilities.  

Led by Visa’s Chief Data Officer, the Global Data Office coordinates high-impact, complex, company-wide projects related to data business strategy, critical investments, policy development, and marketplace execution. Working closely with Visa’s Chief Privacy Officer, the Technology organization, the wider data community, and the full set of Visa’s global lines of business, the Global Data Office is evolving Visa’s data-related work with momentum and enthusiasm. Driven by its commitment to trusted use of data, Visa is seeking enthusiastic leaders who are change-agents and passionate about the future of data around the world.  

The AI/ML Products & Platforms team is creating the next generation of scalable and responsible AI/ML products and platforms to solve client and consumer problems. We are a cross-functional team of data scientists, product managers, ML engineers, program managers focused on generating value for the payments ecosystem  

We are dreaming of the next generation of AI features and products. In this position, you will be a key product leader helping shape our AI product efforts, specifically focused on personalization capabilities and signals. These personalization capabilities and signals will power Data Tokens and many other personalization-related use cases. The ultimate goals is to better link consumers with products and services, with benefits for every party in the payments ecosystem (consumers, businesses).  

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Average salary estimate

$145000 / YEARLY (est.)
min
max
$130000K
$160000K

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What You Should Know About Director, Product Management - Personalization, Visa

If you're a visionary in product management with a passion for personalization, then the Director, Product Management - Personalization role at Visa in Foster City is the perfect opportunity for you! In this dynamic position, you will be at the forefront of shaping AI product strategies that drive personalization capabilities within Visa’s innovative AI/ML Products & Platforms team. We're not just thinking about the next big thing; we're actively crafting solutions to enhance consumer interactions with products and services in the payments ecosystem. As a key leader, you’ll collaborate closely with Visa’s Chief Data Officer, Chief Privacy Officer, and a talented team of data scientists and engineers to unlock the potential of data, ensuring that our strategies are both responsible and groundbreaking. Your focus will be on developing personalization features that create meaningful connections between consumers and businesses, benefiting all parties involved. You’ll be joining a forward-thinking organization that values data as a core driving force for growth and innovation. As part of this hybrid position, you'll balance your time between the collaborative office environment and remote work, ensuring you stay connected with your team while also having the flexibility that modern professionals crave. If you're ready to lead high-impact projects and make a significant difference in the realm of data and personalization, we encourage you to consider this exciting opportunity with Visa!

Frequently Asked Questions (FAQs) for Director, Product Management - Personalization Role at Visa
What are the responsibilities of the Director, Product Management - Personalization at Visa?

As the Director, Product Management - Personalization at Visa, your primary responsibilities will include leading the vision and strategy for AI-driven personalization features. You'll work on high-impact projects that involve collaboration with cross-functional teams, including data scientists and product managers, to develop innovative AI/ML products. Your role will focus on ensuring that personalization capabilities are effectively integrated to benefit both consumers and businesses within the payments ecosystem.

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What qualifications do I need to apply for the Director, Product Management - Personalization role at Visa?

To be considered for the Director, Product Management - Personalization position at Visa, candidates typically need a strong background in product management within the tech or finance sectors, along with substantial experience in AI and machine learning applications. A minimum of 8-10 years of relevant experience is preferred, and skills in strategic thinking, leadership, and collaboration are crucial. A degree in a related field, such as computer science or business management, is often highly valued.

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How does the Director, Product Management - Personalization impact Visa's data-related strategies?

The Director, Product Management - Personalization plays a vital role in advancing Visa’s data-related strategies by leveraging innovative AI technologies to enhance personalization within the payments ecosystem. Your efforts will be foundational in shaping how Visa uses data responsibly to create tailored experiences for consumers and businesses, driving engagement and loyalty while aligning with Visa’s commitment to trusted data use.

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What skills are essential for success in the Director, Product Management - Personalization position at Visa?

Success in the Director, Product Management - Personalization role at Visa requires a mix of technical and interpersonal skills. You'll need a deep understanding of AI/ML principles, exceptional product management abilities, and strong leadership skills to inspire and coordinate your team. Excellent communication, strategic planning, and a commitment to ethical data use are also essential as you drive projects forward and engage with diverse stakeholders.

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Is the Director, Product Management - Personalization role at Visa remote-friendly?

Yes, the Director, Product Management - Personalization position at Visa is hybrid. This means you will enjoy the flexibility of working both in the office in Foster City and remotely. The specific expectation for in-office days will be determined by your hiring manager, but this format allows for collaboration with your team while providing you with the flexibility to work from home.

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Common Interview Questions for Director, Product Management - Personalization
Can you describe your experience with product management in AI/ML?

In response, highlight your specific experiences in leading AI/ML product initiatives, emphasizing how your leadership directly influenced product outcomes. Be sure to discuss any key projects where you drove personalization efforts, and explain how you deployed data-driven strategies to meet user needs.

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How do you prioritize product features that enhance personalization?

Discuss your approach to product prioritization, emphasizing the balance between customer feedback, market trends, and business goals. You might share specific frameworks or methodologies, like the MoSCoW method or RICE scoring, that you've successfully utilized in the past to assess the value and impact of features.

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What challenges have you faced in product management and how did you overcome them?

Provide a specific example of a challenge you've encountered in product management related to personalization or AI/ML. Describe how you approached the problem, the strategies you implemented, and the successful outcome, to demonstrate your problem-solving skills.

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How do you ensure collaboration among cross-functional teams?

Share your strategies for fostering collaboration among diverse teams, elaborating on tools or practices you implement. You may mention Agile methodologies, regular check-ins, or shared platforms that enhance communication and efficiency.

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What metrics do you use to measure the success of personalized features?

Discuss various success metrics such as user engagement rates, conversion rates, customer satisfaction scores, or retention figures. Specify how you link these metrics to the overall goals of the AI products you manage.

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How do you stay updated with the latest trends in AI and personalization?

Discuss your methods for staying informed about industry trends, such as following thought leaders, participating in conferences, and engaging in online communities. Highlight any continuous learning initiatives you pursue, like courses or certifications in AI or product management.

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Describe a successful personalization product launch you managed.

Share a detailed story of a launch, outlining your role, the challenges faced, and the strategies utilized to ensure success. Focus on the outcomes, such as increased user adoption or positive feedback, to illustrate your effectiveness as a product manager.

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How do you handle feedback from users regarding product features?

Explain your approach to prioritizing and evaluating user feedback, demonstrating how you incorporate it into your product development cycles to improve personalization features. Discuss any tools or methods you use to gather and analyze this feedback.

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What is your vision for the future of product management in AI and personalization?

Share your insights and predictions about the direction of AI and product management, weaving in how you see personalization evolving. Discuss innovations you believe will impact the customer experience and how you aim to lead in this space.

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Why do you want to work for Visa as the Director, Product Management - Personalization?

Articulate your passion for Visa’s mission and values, linking your career aspirations to the innovations Visa is pursuing in the AI space. Demonstrate your enthusiasm by explaining how your expertise aligns with Visa's goals for enhancing the payments ecosystem through personalization.

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Photo of the Rise User
Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony
Transparent & Candid
Growth & Learning
Fast-Paced
Collaboration over Competition
Take Risks
Friends Outside of Work
Passion for Exploration
Customer-Centric
Reward & Recognition
Feedback Forward
Rapid Growth
Medical Insurance
Paid Time-Off
Maternity Leave
Mental Health Resources
Equity
Paternity Leave
Fully Distributed
Flex-Friendly
Some Meals Provided
Snacks
Social Gatherings
Pet Friendly
Company Retreats
Dental Insurance
Life insurance
Health Savings Account (HSA)
Photo of the Rise User
Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony
Transparent & Candid
Growth & Learning
Fast-Paced
Collaboration over Competition
Take Risks
Friends Outside of Work
Passion for Exploration
Customer-Centric
Reward & Recognition
Feedback Forward
Rapid Growth
Medical Insurance
Paid Time-Off
Maternity Leave
Mental Health Resources
Equity
Paternity Leave
Fully Distributed
Flex-Friendly
Some Meals Provided
Snacks
Social Gatherings
Pet Friendly
Company Retreats
Dental Insurance
Life insurance
Health Savings Account (HSA)

Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

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Full-time, hybrid
DATE POSTED
April 3, 2025

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