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Marketing Coordinator, U.S. Client Marketing - job 16 of 24

This is an exciting time to join Visa's U.S. Marketing Services team, as we strengthen our focus on deepening relationships with established Issuer and Merchant Clients and launch Visa products with partners in Fintech.

The U.S. Marketing Services team, part of the overall North America Marketing organization, is transforming how we partner with clients to drive engagement, through a proactive and results driven marketing approach. As part of the U.S. Marketing Services team, the Marketing Coordinator, U.S. Client Marketing will support the development and execution of client programs that optimize the use of Visa marketing platforms/initiatives.

This Coordinator is responsible for supporting the partnership with Visa’s Merchant Clients while simultaneously building best-in-class co-marketing plans that support business goals for both Visa and its clients. This position fills a key role in our expanded focus on client marketing efforts.

The Coordinator is expected to excel in a dynamic and highly collaborative environment. This individual should be results-driven, adaptable, and maintain a positive, proactive mindset. It is essential that the Analyst has a proven history of effective teamwork with both internal colleagues and external clients.

The Coordinator must be meticulous and considerate when generating client materials, demonstrating proficiency in Microsoft PowerPoint and Excel. The ability to communicate directly with clients through weekly conference calls, video conferences, or potential in-person meetings is also required.

Furthermore, the Coordinator will be responsible for vital administrative tasks on various platforms, such as managing budgets, submitting intake forms, and conducting financial reporting.

Essential Functions

This Coordinator will be required to:

  • Support the sell-in and execution of B2B and/or B2C marketing programs for clients by coordinating the activities of internal Visa cross-functional teams and external agency partners

  • Manage agency partners during client program development, including routing materials for review and securing stakeholder approvals

  • Provide project management support for client marketing programs, including running weekly client status calls, drafting agendas and call notes, leading creative development process with the agency, routing materials for necessary approvals, managing post campaign tracking and analytics

  • Assist with business development, including compilation of proposals

  • Work cross-functionally to maintain clear communications and secure internal stakeholder alignment and approvals

  • Participate in ideation and development of custom marketing programs across Visa platforms and sponsorship assets

  • Develop and route legal agreements

  • Develop purchase order creation and management

  • Manage project timelines and budgets

  • Track and manage results of multiple ongoing projects

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

 

Average salary estimate

$70000 / YEARLY (est.)
min
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$60000K
$80000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Marketing Coordinator, U.S. Client Marketing, Visa

Join Visa's U.S. Marketing Services team as a Marketing Coordinator, U.S. Client Marketing, and be a pivotal part of strengthening relationships with our Issuer and Merchant Clients. This role offers an exciting opportunity to support the execution of innovative client programs that leverage Visa's marketing initiatives. In this vibrant and collaborative environment based in Foster City, you will assist in developing co-marketing plans that not only meet but exceed business goals for both Visa and our clients. Your role will include coordinating internal teams and agency partners to ensure seamless execution of B2B and B2C programs. As a Marketing Coordinator, you'll manage project timelines, track budgets, run status calls, and handle administrative tasks, including financial reporting and document routing. Strong communication skills are essential, as you'll be interfacing with clients through various channels, maintaining positive relationships while ensuring all materials reflect high standards of excellence. Proficiency in tools like Microsoft PowerPoint and Excel is key to generating impactful client materials. If you're adaptable, results-driven, and eager to contribute to our dynamic marketing efforts, this is the perfect opportunity for you to grow your career with Visa.

Frequently Asked Questions (FAQs) for Marketing Coordinator, U.S. Client Marketing Role at Visa
What are the key responsibilities of the Marketing Coordinator at Visa?

As a Marketing Coordinator, U.S. Client Marketing at Visa, you will be responsible for coordinating both B2B and B2C marketing programs, supporting internal teams and external agency partners, and managing project timelines and budgets. You'll play a crucial role in client communication through regular status calls and will assist in developing co-marketing plans that support business objectives.

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What qualifications are required for the Marketing Coordinator position at Visa?

The ideal candidate for the Marketing Coordinator, U.S. Client Marketing position at Visa should possess excellent communication skills, proficiency in Microsoft PowerPoint and Excel, and a history of effective teamwork. The role requires experience in project management and the ability to manage multiple projects simultaneously while maintaining attention to detail.

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How does the Marketing Coordinator role at Visa support client relationships?

The Marketing Coordinator, U.S. Client Marketing at Visa enhances client relationships by developing and executing tailored marketing programs that meet the needs of Issuer and Merchant Clients. This role involves managing communications, project timelines, and delivering creative marketing campaigns that drive engagement and business growth.

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What skills are essential for success as a Marketing Coordinator at Visa?

To succeed as the Marketing Coordinator, U.S. Client Marketing at Visa, you should demonstrate strong organizational, communication, and project management skills. The ability to work collaboratively with cross-functional teams, manage budgets, and track results across multiple projects will also be crucial to your success in this dynamic environment.

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What type of environment does the Marketing Coordinator at Visa work in?

The Marketing Coordinator, U.S. Client Marketing at Visa works in a hybrid environment, balancing time between collaborative office work and individual tasks. The role is embedded within a highly collaborative and results-driven marketing team that fosters creativity and open communication.

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Common Interview Questions for Marketing Coordinator, U.S. Client Marketing
Can you describe your experience in managing marketing projects?

Be specific about the types of marketing projects you've managed, emphasizing your organizational skills and how you track progress. Mention any tools or methodologies you've used to manage timelines and resources effectively.

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How do you prioritize tasks when managing multiple projects?

Discuss your approach to prioritization, including how you assess deadlines, project importance, and resource availability. Talk about any tools or lists you might use to stay organized and focused.

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What strategies do you use to ensure effective communication with clients?

Highlight your experience in setting clear communication protocols, such as regular status updates and agendas for meetings. Emphasize the importance of active listening and addressing client concerns promptly.

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Describe a time you faced a challenge during a marketing campaign and how you overcame it.

Share a specific example of a challenge, detailing the situation, the steps you took to resolve it, and the positive outcome. This demonstrates problem-solving skills and resilience.

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What tools do you prefer for creating marketing materials?

Mention specific tools, such as Microsoft PowerPoint for presentations or design software for digital assets. Explain why you find these tools effective in supporting your creative work and collaboration.

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How do you measure the success of a marketing program?

Discuss key performance indicators (KPIs) you use to evaluate success, such as engagement metrics, return on investment (ROI), or client satisfaction. Provide examples of how you've tracked results in past roles.

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Can you give an example of how you’ve collaborated with cross-functional teams?

Describe a project where you worked closely with different teams, emphasizing your communication skills and collaboration techniques. Highlight how teamwork contributed to achieving project goals.

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What is your approach to developing co-marketing plans?

Discuss your process for brainstorming with clients, aligning on shared goals, and leveraging both brands' strengths in executing the plan. Share any frameworks or best practices you follow.

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How do you stay updated on marketing trends, particularly in the fintech industry?

Talk about subscriptions to industry publications, participation in webinars, or networking with professionals. Highlight how staying informed helps you propose innovative marketing strategies.

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What excites you about working at Visa as a Marketing Coordinator?

Express your enthusiasm for Visa's role in shaping the future of payment solutions and its commitment to innovation. Discuss how this aligns with your career goals and desire to contribute to impactful marketing efforts.

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Photo of the Rise User
Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony
Transparent & Candid
Growth & Learning
Fast-Paced
Collaboration over Competition
Take Risks
Friends Outside of Work
Passion for Exploration
Customer-Centric
Reward & Recognition
Feedback Forward
Rapid Growth
Medical Insurance
Paid Time-Off
Maternity Leave
Mental Health Resources
Equity
Paternity Leave
Fully Distributed
Flex-Friendly
Some Meals Provided
Snacks
Social Gatherings
Pet Friendly
Company Retreats
Dental Insurance
Life insurance
Health Savings Account (HSA)

Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

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Full-time, hybrid
DATE POSTED
April 19, 2025

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