Marketing Manager, Social Video Creative - job 11 of 24

As a Marketing Manager, Social Video Creative at Visa, your main responsibilities will include concepting, editing, and producing social video content for priority platforms like TikTok and Instagram. You will collaborate with social creatives to create engaging content that is both on-brand and on-trend, and you'll be expected to quickly move from initial concepts to published videos, all while maintaining Visa's branding standards.

To qualify for the Marketing Manager, Social Video Creative position at Visa, you should have a strong background in video editing and content creation, particularly for social platforms. Familiarity with tools such as Adobe Premiere Pro and CapCut is essential, as well as experience in understanding social trends across industries like Sports, Music, and Travel. Strong communication skills and a passion for innovative storytelling are also crucial.

In the role of Marketing Manager, Social Video Creative at Visa, you will primarily work with major social media platforms including TikTok, Instagram, YouTube, and X. Your focus will be on creating content that resonates with audiences on these platforms, leveraging their unique video formats and audience engagement strategies.

Essential skills for the Marketing Manager, Social Video Creative position at Visa include high-level video editing skills, a knack for crafting engaging storylines, and a strong grasp of social media trends. Additionally, you should be adept at creating dynamic captions and thumbnails that stand out, and possess excellent collaborative and leadership abilities to inspire cross-functional teams.

The Marketing Manager, Social Video Creative position at Visa is a hybrid role. This means you will enjoy the flexibility of remote work while still having opportunities to collaborate in the office. Exact expectations of in-office days will be confirmed with your hiring manager, making this a great option for anyone seeking a balanced work arrangement.

When asked about your process for creating engaging social video content, consider outlining your steps starting with research on current trends. Discuss how you brainstorm ideas that align with the brand's voice, your approach to scripting or storyboarding, and the tools you use for editing. Highlight your collaboration with team members to ensure that the content matches the desired message and engages the target audience.

To answer how you stay updated with social media trends and formats, mention specific resources like industry newsletters, social media trends reports, and following influential creators on platforms. Explain how this knowledge helps you adapt your content strategies to remain relevant and effective, ensuring that your video content consistently stands out.

When discussing your preferred tools and software for video editing, cite programs like Adobe Premiere Pro for in-depth editing and in-app tools like CapCut for quick edits. Emphasize the features that you find most beneficial, such as user-friendly interfaces, versatility, and the ability to quickly implement feedback or changes.

In your response to how you handle feedback and revisions, stress the importance of being open to constructive criticism. Share a personal example where feedback led to improved content, and talk about your communication strategies for ensuring that all team members are aligned during the revision process.

When providing an example of a successful social media campaign, describe the goal of the campaign, your specific contributions, and the outcomes achieved—like engagement metrics or brand visibility. Highlight the video content you created and how it played a role in the campaign's overall success.

Discuss factors that contribute to content going viral, such as relatability, cultural relevance, and humor. Share insights on the importance of visually appealing videos and strong storytelling that resonates with the audience, emphasizing how these elements can enhance shareability.

When asked about determining KPIs, explain your method of aligning them with campaign goals. Discuss different metrics, such as engagement rates, shares, and comments, that indicate success, and how you use these insights to refine future content strategies.

In answering this question, focus on strategies like starting with a compelling hook or intriguing visuals, and the importance of addressing the audience's needs right away. Discuss how testing different openings in videos has helped you understand what works best for engagement.

Discuss your collaborative approach by emphasizing communication and integration with other departments like Creative, Strategy, and Editorial teams. Explain how you work together to ensure messaging aligns and amplifies the reach of videos based on cross-functional insights.

When asked about the role of data in your content creation process, explain how you analyze audience insights and viewership metrics to inform your content strategy. Highlight how data helps you make informed decisions about video style, length, and topics to pursue, ultimately driving better engagement.