Marketing Manager, Social Video Creative - job 15 of 24

The Marketing Manager, Social Video Creative at Visa is responsible for concepting, editing, and producing social video content that aligns with Visa's brand and business objectives across platforms like TikTok, Instagram, YouTube, and X. This role involves both creating engaging video content and collaborating with various team members, including Social Creatives and Strategists, to ensure that content meets current trends and brand standards.

Candidates for the Marketing Manager, Social Video Creative position at Visa should possess a strong background in content creation and social video strategies, along with experience in editing software such as Adobe Premiere Pro and in-app editing tools. A deep understanding of social media platforms, audience engagement, and current cultural trends, particularly in areas like Sports, Music, and Travel, is also crucial for success in this role.

The Marketing Manager, Social Video Creative plays a crucial role in Visa’s marketing strategy by developing social video content that supports brand campaigns and community engagement. This individual crafts compelling narratives through video that are designed to break through on priority social platforms, maximizing audience impact and alignment with Visa's marketing goals.

To excel as a Marketing Manager, Social Video Creative at Visa, familiarity with editing tools such as Adobe Premiere Pro and CapCut is essential. Additionally, understanding social media management platforms and analytics tools can enhance your ability to track engagement and effectiveness of the published content, ensuring that it resonates with the target audience.

Collaboration is incredibly important for the Marketing Manager, Social Video Creative at Visa. This role involves partnering with a diverse team of Creatives, Strategists, and Community specialists to translate brand campaigns into engaging social video experiences. By fostering a collaborative environment, you can draw on collective insights and creativity, leading to more dynamic and effective content creation.

When answering this question, provide specific examples of past projects where you conceptualized and produced social video content. Highlight the platforms you’ve worked with and any metrics that demonstrate the success of your work, such as viewer engagement or shares. This showcases your practical experience and results-driven mindset.

Discuss the methods you use to stay informed, such as following industry thought leaders, attending webinars, or engaging with content on the platforms where you create. Emphasizing your commitment to ongoing learning reflects your passion for the field and shows that you bring fresh ideas to the table.

Address your strategy for understanding audience demographics and preferences. Discuss how you utilize insights from analytics to tailor content that resonates with viewers. Additionally, mention how you incorporate platform trends and best practices to maximize viewer engagement and interaction.

Outline your step-by-step process starting from brainstorming sessions to storyboarding, shooting, editing, and finally publishing the video. This showcases your organizational skills and your ability to manage projects efficiently in the fast-paced social media landscape.

Talk about your openness to constructive criticism and how you incorporate feedback from team members and stakeholders during the editing process. Explain how this not only improves your work but also fosters stronger collaboration within the team.

Share a specific example of a challenging video project, detailing the obstacles faced, such as tight deadlines or resource limitations. Highlight your problem-solving approaches and how you ultimately produced a successful outcome, illustrating your resilience and adaptability.

Emphasize the importance of storytelling in capturing and retaining viewer attention. Discuss how you create a narrative structure in your videos that not only conveys the message but also stimulates emotion and connection with the audience.

Discuss the key performance indicators (KPIs) you use to measure success, such as views, likes, shares, and comments. Explain how you analyze this data to inform future content strategies and improve engagement.

Share your personal connection to social media and video content, perhaps referencing a specific trend or creator that inspires you. Your passion will resonate with interviewers and demonstrate your genuine commitment to the role.

Respond by emphasizing a proactive approach to evaluating what went wrong, whether it was the timing, messaging, or platform used. Discussing concrete steps you would take to learn from the experience and improve future projects showcases your resilience and growth mindset.