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Senior Product Manager, Unified Directory - job 4 of 19

You will step into a pivotal role driving a foundational Visa platform, where innovation and technological advancement are at the forefront of our mission. In this position, you will lead and shape the future of Visa’s unified directory, ensuring continued security and seamless customer experience across all use cases and credential types. The platform service you will be managing touches nearly every Visa cardholder and every Visa client and supports many other core services across Visa internally. This role is critical to position Visa to be the best way to pay in all digital environments. Drawing on your extensive experience in the digital payments domain and with scaling products, you will drive strategy and product management. You will be a member of the Digital Products team within the Consumer Payments Organization at Visa, responsible for driving how every Visa payment instrument is used in digital environments. 

The ideal candidate will work with minimal guidance in a fast paced, ambiguous work environment, and will have the ability to independently translate high level guidance into detailed deliverables. We are seeking a highly motivated individual who thrives in hands-on environments, capable of diving into the work, taking ownership, and delivering results without the need for constant supervision or managerial oversight. They will demonstrate good interpersonal skills and executive presence, especially being able to “sell” the vision and product to internal stakeholders as well as external clients. We are looking for a unicorn in this role – someone who technically adept, can work with architects on a new platform, is a very creative problem solver, and has ability to explain complex/ambiguous solutions simply to an wider set of audience.

Responsibilities:

  • Lead the product roadmap and strategy for the Unified Directory: Define a compelling roadmap that enhances credential enrollment and retrieval, improves reliability, and builds critical infrastructure with clear benefits to our end clients and customers. Develop the long-term vision and set the roadmap to fulfill that vision. 
  • Product Delivery: Ensure the Directory is flexible, modular, and future proof to new data elements and experience use case it must serve  
  • Build next-generation intelligence: Leverage existing Visa data directories to drive a best-in-class unified directory that ensures we can accurately and securely and seamlessly identify customers from various sources and validate exit points for credential retrieval  
  • Collaborate cross-functionally: Partner closely with engineering, architecture, legal, privacy, sales, risk, compliance, and customer support teams to make informed decisions on product direction, technical trade-offs, and client experience enhancements. 
  • Champion the customer: Understand the varying needs of our issuing clients, wallets and payment service providers, and merchants/acquirers to ensure usability and future-proofing our of Directory. Have a broad lens of who the customer is – your customer is internal Visa product developers who will use our Unified Directory as well as our clients such as Issuers, PSPs, Merchants.  
  • Navigate complexity with confidence: Provide clarity in ambiguous situations, set clear priorities, and maintain focus on delivering measurable business outcomes. Spot risks, find opportunities, identify competitive landscapes, and emerging trends, and understand implications, breaking insights down into pragmatic actions.  
  • Champion GenAI: Understand how to use GenAI to build and release product faster, better. Ensure Visa’s Directory solves for future agentic AI use cases.  
  • Two-Sided Network Approach: Deeply understand the need to simultaneously scale a two-sided network. You will need to work closely with our ‘supply’ side API owners to enroll data into the directory and with our ‘demand’ side API/SDK owners to ensure the exit points can be trusted and verified for retrieval of data.  
  • Gain Followership: Build strong, collaborative relationships and buy-in from the organization across levels and product portfolios. Demonstrated experience working in a matrixed environment at scale partnering across all functions, business units 
  • Working across geographies is key – and gaining buy in and alignment with regional executives is a key aspect of this role 
  • Deliver High Quality PM Artifacts: Achieve excellence in quality of PM artifacts (requirements and Epic writing, roadmaps, backlogs, PRDs) and data-driven decision making. Drive a robust software development process that is agile, predictable, and results oriented. Bring a combination of critical thinking and pragmatic delivery to yield the best short-term as well as long-term results.
  • Demonstrated success in driving positive cultural change and fostering an environment where employees feel connected and motivated to collaborate.  
  • Documentation & Best Practices: Develop and maintain detailed platform documentation, including architecture diagrams, deployment procedures, and operational guidelines. Continuously evaluate and implement best practices to enhance platform quality and security. 
  • Root Cause Fixer – While others may be satisfied with temporary band-aid solutions, you see the true source of the problem and can’t imagine wasting time on anything besides killing it at its roots. You see the roadblocks in the way that are slowing everyone down and find ways to remove them.  

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.
 

Average salary estimate

$150000 / YEARLY (est.)
min
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$120000K
$180000K

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What You Should Know About Senior Product Manager, Unified Directory, Visa

As a Senior Product Manager for Unified Directory at Visa in Ashburn, you'll have the opportunity to make a substantial impact on the foundational platform that drives digital payments globally. Your role will center around leading the innovation and strategic direction of our unified directory, a service that touches nearly every Visa cardholder and client. You'll be responsible for enhancing the user experience while ensuring security across multiple credential types. Your proven track record in digital payments will allow you to engage in high-level strategic discussions and translate those into actionable product roadmaps. You'll collaborate closely with engineers, architects, and other cross-functional teams, driving a unified vision that benefits internal stakeholders and clients alike. Additionally, you’ll leverage the power of data to inform decision-making and champion cutting-edge solutions, especially in harnessing Generative AI for future product releases. This position requires a hands-on approach, as you'll dive into complex problems, foster relationships across various business units, and create impactful, high-quality PM artifacts that drive measurable business results. If you are someone who thrives in fast-paced environments, enjoys navigating complexity, and seeks to innovate the way Visa connects with its customers, we encourage you to apply and be a part of our transformative journey.

Frequently Asked Questions (FAQs) for Senior Product Manager, Unified Directory Role at Visa
What are the responsibilities of a Senior Product Manager at Visa?

As a Senior Product Manager at Visa, you will be responsible for leading the product roadmap and strategy for the Unified Directory, ensuring it enhances credential enrollment and retrieval while improving reliability. You will also build next-generation intelligence for the directory and collaborate cross-functionally with various teams to make informed decisions regarding product direction. Your role will involve championing customer needs across a wide range of stakeholders, navigating complex situations, and delivering high-quality PM artifacts to drive product success.

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What qualifications are required for the Senior Product Manager position at Visa?

Candidates for the Senior Product Manager role at Visa should have extensive experience in digital payments, product scalability, and management. A deep understanding of platforms related to unified directories is essential. Strong interpersonal skills and the ability to effectively communicate complex ideas are critical, along with experience in a matrixed environment. You should be a creative problem solver, capable of both strategic thinking and executing on detailed deliverables.

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How does the Senior Product Manager role at Visa interact with clients?

In the Senior Product Manager position at Visa, you will engage extensively with both internal teams and external clients such as issuers, payment service providers, and merchants. Understanding their varying needs is crucial to ensure the Unified Directory meets expectations and remains usable. You’ll also need the skills to effectively 'sell' the product vision to stakeholders, gathering buy-in for your strategies.

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What kind of work environment can a Senior Product Manager expect at Visa?

A Senior Product Manager at Visa will find themselves in a dynamic and fast-paced work environment. The role demands adaptability to navigate ambiguous scenarios, prioritize effectively, and maintain focus on delivering measurable outcomes. You will work collaboratively in a hybrid setting where team engagement can happen both remotely and in-office, facilitating a broad range of interactions across the organization.

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What career growth opportunities exist for Senior Product Managers at Visa?

Visa provides substantial career growth opportunities for Senior Product Managers, such as chances to lead transformative projects, collaborate with senior executives, and impact product strategy at a global scale. Additionally, the experience gained in this role can pave the way for advancing within the product management hierarchy, potentially leading to executive roles in digital products or other strategic areas of the company.

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Common Interview Questions for Senior Product Manager, Unified Directory
Can you describe your experience leading product roadmaps?

In answering this question, focus on specific examples where you defined product strategy, engaged stakeholders, and delivered measurable outcomes. Highlight your ability to align the roadmap with business goals and adapt to changing market conditions.

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How do you approach collaboration in cross-functional teams?

Discuss your communication strategies, emphasizing the importance of building relationships and fostering teamwork. Provide examples of how you’ve successfully worked with different departments to achieve a common goal.

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What strategies do you use to prioritize product features?

Articulate your method for prioritization, which may include analyzing customer needs, conducting market research, and assessing technical feasibility. Share a specific instance where your prioritization led to a successful product outcome.

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How do you handle ambiguity in product management?

Explain your ability to create clarity in uncertain situations by setting clear objectives and regularly communicating with stakeholders. Provide an example where your leadership helped navigate ambiguity to achieve a positive result.

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What do you consider when evaluating a product’s success?

In your response, touch on both qualitative and quantitative metrics. Discuss KPIs like user adoption rates, customer feedback, and the overall alignment with strategic business goals to demonstrate your comprehensive approach to evaluating product success.

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How do you incorporate customer feedback into product development?

Discuss systematic approaches such as surveys, user testing, and feedback loops that ensure customer insights are integrated into the product development lifecycle. Illustrate with an example of how user feedback led to a product improvement.

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What makes a product strategy successful?

Define success in terms of alignment with business objectives, understanding market demands, and delivering exceptional user experience. Provide a case study of a product strategy you've developed and how it successfully met these criteria.

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How do you manage stakeholder expectations?

Clarify your strategies for maintaining transparency, setting clear timelines, and consistently communicating progress. Share an example of a situation where you successfully managed diverse stakeholder expectations through effective communication.

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Can you share your experience with data analysis in product management?

Emphasize your analytical skills and familiarity with data tools. Cite specific examples of how you used data analysis to inform product decisions and improve user experience, demonstrating the impact of your insights.

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What role does technology play in your product management process?

Highlight your understanding of relevant technologies and their application in product management. Discuss specific tools or methodologies you use to streamline development and enhance efficiency.

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Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony
Transparent & Candid
Growth & Learning
Fast-Paced
Collaboration over Competition
Take Risks
Friends Outside of Work
Passion for Exploration
Customer-Centric
Reward & Recognition
Feedback Forward
Rapid Growth
Medical Insurance
Paid Time-Off
Maternity Leave
Mental Health Resources
Equity
Paternity Leave
Fully Distributed
Flex-Friendly
Some Meals Provided
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Social Gatherings
Pet Friendly
Company Retreats
Dental Insurance
Life insurance
Health Savings Account (HSA)

Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

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Full-time, hybrid
DATE POSTED
April 4, 2025

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