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Director, Product Management - Advertising Measurement and Reporting

Position SummaryAt Walmart, we enable the connection between supplier brands and retail shoppers at an unprecedented scale. As primary stewards of our brand promise, "Save Money. Live Better," we work alongside some of the most talented people in the world to engage with the more than 150M households who shop with us. This is a unique opportunity to join a high-visibility team within the largest company in the world. We believe all digital advertising can be targeted and accountable – and we have Walmart’s data to prove it. Walmart Connect wins when suppliers invest in digital media to drive growth; Walmart and our supplier partners win when your digital expertise helps sell more goods online and offline. Growth in our digital advertising business is key to Walmart’s overall growth strategy.Director, Ads MeasurementWalmart Connect is seeking a senior level leader to own first party measurement capabilities for this critical and growing product portfolio. You will work with and influence senior cross functional leaders from Sales, Client Services, Strategy, to bring the power of Walmart’s vast audience graph to life for our clients through measurement and insights. This leader will also own identification of future opportunity areas to continue to strengthen our leading Retail Media Network position in the industry.This is a high impact opportunity to build a sought-after product suite to drive meaningful growth and transformation for the business. The individual needs to be strategic, impact oriented, partner focused, solution-driven with the ability to effectively communicate at all levels and divisions of an organization.Location: San Bruno, CA or Hoboken, NJ . This position will be in primary office. Relocation assistance will be offered if needed. Domestic and International travel is expected.Key Duties & Responsibilities:Develop, implement, and scale a multiyear vision and product roadmap for measurement insights and reporting products that deliver value to WMC customers of all sizes across the entire product suite including Display, Sponsored Search, and In-Store ads.Build and grow first-party measurement products for accounts of all sizes and across verticals.Help establish Walmart Connect as a leader in the space of retail media measurement and insights. Assess current market trends, advertiser expectations and competitive landscape to develop and influence industry standards and best practices.Build and lead a high–energy, matrixed team of product managers to establish clear, specific goals and plans and oversee their successful execution to deliver measurable results.Partner with a team of world-class engineers and a high performing product marketing team to bring your product vision and strategy to life.Establish trustworthy relationships across the enterprise to ensure all stakeholders have input and to evangelize the overarching strategy and roadmap.Qualifications:Demonstrated success in building a new product portfolio in the insights, advanced analytics and measurement space.Demonstrated expertise and thought leadership in Incrementality measurement, Attribution, MTA, Brand Lift, MMM, experimental A/B testing and predictive/econometric modeling.Background in retail, retail media, media platforms, and/or ad tech data in areas of advertising or marketing measurement, analytics, insights, and data science.Demonstrated ability to effectively influence and align executive leadership across a diverse enterprise with varying levels of understanding.Demonstrated ability to lead a complex organization through product led transformation from a primarily high touch support model.Ability to lead in ambiguity, strategic thinking and collaboration.High emotional quotient (EQ); encourage team cooperation, promote enthusiasm, motivate strategic thinking, and ensure insightful problem solving.Able to think and act creatively, championing and promoting innovative ideas that contribute to the goals of the organization and the department.Ability to work in a fast-paced, highly independent environment and juggle multiple ongoing projects, responsibilities, and relationships.Bring a sense of “fun” that inspires others and creates a healthy team environment.10-15 years of experience in product management. Most recent 5+ years directly managing a team of leaders and managers in a complex business.Bachelor's or advanced degree in Statistics, Data Analytics, or related field.Minimum Qualifications:Option 1: Bachelor’s degree in computer science, engineering, or related area and 11 years’ experience in product management. Option 2: 13 years’ experience in product management or related area.Preferred Qualifications:Master’s degree in Computer Science, Engineering, Business Administration, or related area and 10 years’ experience as a product manager, ideally working on consumer-facing, large-scale, highly complex B2B/C products, Supervisory experience. We value candidates with a background in creating inclusive digital experiences, demonstrating knowledge in implementing Web Content Accessibility Guidelines (WCAG) 2.2 AA standards, assistive technologies, and integrating digital accessibility seamlessly.Primary Location:221 River St, Hoboken, NJ 07030, United States of America#J-18808-Ljbffr
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What You Should Know About Director, Product Management - Advertising Measurement and Reporting, Walmart

Are you ready to lead the charge in transforming advertising measurement at one of the world's largest companies? As the Director of Product Management for Advertising Measurement and Reporting at Walmart in Magnolia, NJ, you'll be at the forefront of creating groundbreaking insights and measurement capabilities that drive real growth for our suppliers. Imagine working with some of the brightest minds in the industry, collaborating with teams across Sales, Client Services, and Strategy to harness Walmart’s vast audience data. Your role will involve developing a multiyear vision and product roadmap, focusing on measurement products that enhance Walmart Connect's position in the retail media ecosystem. This high-impact position offers you the chance to build a dynamic product suite while fostering a collaborative team environment. If you have a passion for product innovation and a knack for strategic thinking, this could be the perfect role for you. You will drive initiatives from inception to execution, ensuring we set industry standards in advertising analytics. Plus, with relocation assistance and opportunities for domestic and international travel, the adventure is just beginning!

Frequently Asked Questions (FAQs) for Director, Product Management - Advertising Measurement and Reporting Role at Walmart
What are the key responsibilities of the Director of Product Management at Walmart for Advertising Measurement and Reporting?

As the Director of Product Management for Advertising Measurement and Reporting at Walmart, key responsibilities include developing and implementing a strategic product roadmap for measurement insights, building first-party measurement products, and leading a high-energy team of product managers. You'll also assess market trends to influence industry standards, ensuring Walmart Connect becomes a leader in retail media measurement and insights.

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What qualifications do I need to apply for the Director, Product Management role at Walmart?

To apply for the Director, Product Management role at Walmart, candidates should have a Bachelor's or advanced degree in a related field such as Statistics or Data Analytics, along with 10-15 years of experience in product management. Demonstrated expertise in areas like incrementality measurement, attribution, and advanced analytics is crucial. Experience in team leadership and a strong understanding of retail media will further enhance your candidacy.

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How does Walmart support the growth of digital advertising through this role?

Walmart supports the growth of digital advertising through the Director, Product Management role by using Walmart’s extensive data to create targeted measurement products. This position is essential in developing strategies that help suppliers leverage digital media to drive sales, both online and offline, ultimately enhancing the growth of Walmart Connect.

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What kind of team dynamics can I expect in the Director, Product Management position at Walmart?

In the Director, Product Management position at Walmart, you can expect to lead a collaborative and high-energy team of product managers. The company promotes a culture of strategic thinking and innovation, encouraging team cooperation and motivation while addressing insightful problem-solving. You'll be working alongside world-class engineers and marketing professionals to bring your product vision to life.

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What is the expected travel for the Director, Product Management role at Walmart?

For the Director, Product Management position at Walmart, domestic and international travel is expected. This allows for collaboration with teams across various locations and gives you a chance to engage with clients and stakeholders globally to drive business growth and understanding.

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Common Interview Questions for Director, Product Management - Advertising Measurement and Reporting
Can you describe your experience with building first-party measurement products in retail media?

In responding to this question, highlight specific examples where you've led the development of measurement products. Focus on the impact of these products on sales growth, market insights, and how you involved cross-functional teams in this process.

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How do you prioritize product initiatives while managing a diverse team?

To answer this, discuss your methodology for prioritization, such as data-driven decision-making. Share how you communicate goals to your team while fostering a culture of collaboration and accountability.

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What strategies have you used to influence executive leadership on product direction?

Share examples of successful strategies you've employed to influence leadership, including how you gathered data to support your proposals and how you communicated complex concepts in an accessible way.

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How would you assess the competitive landscape in advertising measurement?

Talk about the methodologies you would use to analyze the competitive landscape, such as market research, customer feedback, and data analytics. Emphasize your approach to identifying trends that could shape Walmart's strategy.

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What experience do you have with advanced analytics and data science in product management?

Discuss specific projects where you've utilized advanced analytics and data science in product management. Focus on the results achieved and how this expertise ties into your vision for Walmart Connect.

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Can you provide an example of a successful product launch you've managed?

Outline a particular product launch where you played a crucial role. Discuss your planning, execution, the challenges you faced, and how you overcame them to drive successful results.

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What methods do you use for measuring and reporting on product performance?

Detail the specific metrics and KPIs you track to measure product performance. Explain how you analyze this data to inform strategic decisions for future product iterations.

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How do you ensure a product meets customer expectations?

Address your approach to customer feedback loops, usability testing, and how you incorporate this feedback into product development. Emphasize the importance of being customer-centric in product management.

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How do you advocate for an inclusive digital experience in product management?

Discuss your understanding of digital accessibility and your experience implementing practices in product development. Highlight how you advocate for inclusivity in your teams.

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What innovation strategies have you implemented in your previous roles?

Talk about any innovative techniques or frameworks you've introduced that contributed to your previous organization’s success. Sharing insights to promote creativity and forward-thinking will impress the interviewers.

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"To save people money so they can live better.”

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DATE POSTED
December 4, 2024

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