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Group Director, Product Management - Advertising Platforms (Walmart Connect) - job 6 of 17

Position Summary...What you'll do...Walmart Connect (WMC) is taking retail media to the next levelNo other platform can correlate online & in-store activity at scale like Walmart. Our closed-loop system provides a holistic view of Walmart customer behavior & creates accountable, measurable results for your business.Walmart's customer is the American shopperWalmart is the nation's largest omnichannel retailer because we put the customer first. By using our resources to create more meaningful connections between our customers & advertising partners, we're expanding & enriching our ecosystem for everyone's benefit.Walmart is not only keeping up, but blazing the wayOver the last few years, as technology & customer preferences evolve, we've focused obsessively on putting our reach & scale to work for your business. You'll have access to a one-of-a-kind, closed-loop system that integrates online & in-store behavior to build a comprehensive picture. With our powerful omnichannel intelligence, we understand our customers better than anyone else.About the TeamJoin Walmart Connect Product Group as a Group Director of Product Management for Advertising PlatformsIn this role, you'll lead teams in creating cutting-edge omni-channel advertising solutions. These platforms enable Walmart suppliers to reach customers with targeted ads while helping shoppers find products that enhance their shopping experience.Key Responsibilities:• Lead the development of AI-powered advertising platforms for Walmart's retail media business.• Define the product vision and strategic direction for our Display, Sponsored Products, and in-store ad experiences.• Foster a strong team culture and motivate teams to build innovative and industry-leading advertising platforms.If you are a passionate leader with a knack for building dynamic teams and revolutionary ad platforms, this opportunity at Walmart Connect Product Group is perfect for you.You'll sweep us off our feet if...You are an incredible storyteller, communicator, and presenter.You have excellent leadership skills.You are passionate about solving complex challenges.You are customer-centric in spirit and data driven in execution.You can influence and build consensus through stakeholder management.You have a test and learn mentality to iterate and improve your team's products.You have deep domain knowledge in Digital Advertising. Retail experience is a plus.You have a strong ability to craft a credible vision and differentiating strategy.You are energized by leading and developing leaders, and leaders of leaders.You have led divisions and built teams in Fortune 500 sized companies.You thrive in complex and matrixed organizations.You'll make an impact by:• Driving the vision and strategy for WMC core platforms including sponsored search, performance display and video by:• Defining and communicating overall platform strategy, prioritization and timelines for Performance Display, Sponsored Search, Video platforms including buying interfaces, auction dynamics, customer relevancy & targeting and reporting interfaces.• Building and launching products designed for specific market segments (Head, Emerging, Marketplace, Agencies, etc.)• Ensuring tools are built and scaled to support needs of internal teams.• Operating with a product mindset to connect internal users to core platforms such as account management hub and Media planning recommendation engine.• Collaborating with Data Insights, Engineering and Customer Experience, internal advertising sales teams and Enterprise teams to define our omni-channel Ad experiences and scale our platforms.• Conducting industry and competitive analysis to understand the emerging trends in advertising industry to identify new ad product opportunities, conduct customer research to define customer segments and identify product discovery opportunities.• Providing overall product direction by developing and by managing product roadmaps, analyzing customer insights data to drive actionable initiatives, determine rollout strategy, and manage risks.• Building relationships with Business partners to align business goals, communicating, and prioritizing product roadmaps, and gaining buy-in from executive leadership.• History of successfully attracting, building, leading, and mentoring a dedicated and diverse team of 100+ Product Managers.Qualifications• Bachelor's degree required/MBA a plus.• 15+ years in Product Management in Advertising, Display and Sponsored products domain expertise is required. Retail industry experience is a plus.• 10+ years of experience building and managing a team of high performing product managers.• 5+ years current experience as a Senior Leader leading other leaders. VP or Sr Director level experience and titles.• Quantitative or technical background is preferred.• Sound business judgment as well as ability to think clearly, analyze quantitatively, problem-solve, scope technical requirements, and prioritize.• Must be able and willing to think and act strategically and tactically.• Strong oral and written communication skills are crucial, proven ability to influence others internally and externally.At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.For information about PTO, see https://one.walmart.com/notices .Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.For information about benefits and eligibility, see One.Walmart .Hoboken, New Jersey US-10279:The annual salary range for this position is $234,000.00-$444,000.00San Bruno, California US-08848:The annual salary range for this position is $254,000.00-$481,000.00Additional compensation includes annual or quarterly performance bonuses.Additional compensation for certain positions may also include:- StockMinimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.Option 1: Bachelor's degree in computer science, engineering, or related area and 15 years' experience in product management. Option 2: 17 years' experience in product management or related area.Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.Master's degree in Computer Science, Engineering, Business Administration or related area and 14 years' experience as a product manager, ideally working on consumer-facing, large-scale, highly complex B2B/C products, Supervisory experience, We value candidates with a background in creating inclusive digital experiences, demonstrating knowledge in implementing Web Content Accessibility Guidelines (WCAG) 2.2 AA standards, assistive technologies, and integrating digital accessibility seamlessly. The ideal candidate would have knowledge of accessibility best practices and join us as we continue to create accessible products and services following Walmart's accessibility standards and guidelines for supporting an inclusive culture.Masters: Business Administration, Masters: Computer Engineering, Masters: Computer SciencePrimary Location...850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America
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What You Should Know About Group Director, Product Management - Advertising Platforms (Walmart Connect), Walmart

At Walmart Connect, we're revolutionizing the way advertising platforms work with the Group Director, Product Management for Advertising Platforms role! Located in our vibrant Hayward, CA office, you'll have the unique opportunity to lead teams in crafting innovative, AI-driven advertising solutions across our extensive retail media network. Imagine harnessing Walmart's unparalleled reach to connect our customers with the products they love while providing our advertising partners with measurable results. You're not just running a product; you're shaping the advertising landscape. If you’re a passionate leader who thrives in a dynamic environment where technology meets consumer needs, this might just be your dream role. You’ll have the chance to define our product vision for our Display, Sponsored Products, and in-store ad experiences, all while creating a strong team culture where creativity and collaboration flourish. Your experience in digital advertising will shine as you drive forward-thinking strategies that support both internal teams and our customers. Let’s work together to enrich everyone’s experience in the Walmart ecosystem—your leadership could influence how millions shop and interact with brands. If you're ready to take on a pivotal role in this exciting space, we can't wait to see how you'll make an impact!

Frequently Asked Questions (FAQs) for Group Director, Product Management - Advertising Platforms (Walmart Connect) Role at Walmart
What are the responsibilities of the Group Director, Product Management at Walmart Connect?

The Group Director, Product Management at Walmart Connect is responsible for leading the development of AI-powered advertising platforms, defining product visions, and fostering a team culture that encourages innovation. This role focuses on creating omni-channel advertising solutions, collaborating with cross-functional teams, and driving the strategy for core platforms like Sponsored Search and Performance Display.

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What qualifications are required for the Group Director of Product Management at Walmart Connect?

Candidates for the Group Director, Product Management role at Walmart Connect should possess a Bachelor’s degree (an MBA is a plus) and a minimum of 15 years of experience in product management, particularly within the Advertising and Digital Display domain. It’s also critical to have at least 10 years in leadership roles, managing high-performing teams, preferably within Fortune 500 companies.

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How does the Group Director, Product Management contribute to Walmart's advertising ecosystem?

The Group Director, Product Management at Walmart Connect plays a crucial role in enhancing Walmart's advertising ecosystem by driving the vision and strategy for omni-channel platforms. This includes overseeing the development of targeted advertising solutions that connect suppliers to customers effectively, significantly improving the shopping experience while benefiting advertisers.

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What skills are essential for the Group Director, Product Management role at Walmart Connect?

Essential skills for the Group Director, Product Management position at Walmart Connect include strong leadership, excellent communication, storytelling abilities, and a deep understanding of digital advertising. A data-driven mindset for problem-solving and a proven ability to manage and inspire a large team of product managers are also critical for success in this role.

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What makes Walmart Connect a great place to work for a Group Director in Product Management?

Walmart Connect offers a unique opportunity to lead in a rapidly evolving digital advertising space. With access to vast customer data, cutting-edge technologies, and a strong commitment to customer-centric approaches, you’ll be able to make a significant impact while enjoying competitive benefits and a culture that promotes innovation and inclusivity.

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Common Interview Questions for Group Director, Product Management - Advertising Platforms (Walmart Connect)
Can you explain your product management philosophy and how it aligns with the goals of Walmart Connect?

In your answer, share how you prioritize customer needs, leverage data for decision making, and foster a culture of collaboration among teams. Highlight specific methodologies you've implemented that have driven results in your previous roles, showing how they would contribute to Walmart Connect’s vision.

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How do you approach team leadership and development in the context of product management?

Discuss your strategies for mentoring and developing teams effectively. Provide examples of how you've built a strong team culture and empowered your product managers to grow, emphasizing both individual and team achievements.

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What experience do you have with AI-powered advertising platforms?

Outline your specific experiences in developing or managing AI-driven products. Discuss any successful campaigns or products you’ve launched that utilized AI, and how you continuously seek to innovate in this area—this shows your forward-thinking approach.

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How do you ensure alignment between product management and other departments such as marketing and engineering?

Explain your methods for fostering collaboration across departments, such as regular cross-functional meetings and clear communication channels. Share examples of how you’ve successfully aligned product goals with the strategic objectives of other teams in previous roles.

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Could you describe a challenging product development project and how you handled it?

Demonstrate your problem-solving skills by detailing a specific project that faced significant challenges. Discuss the steps you took to resolve issues, the outcomes of your decisions, and what you learned from the experience.

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What strategies do you employ to measure and assess the success of an advertising product?

Talk about the key performance indicators (KPIs) you track and how you utilize customer insights and analytics to gauge success. Provide examples to illustrate your data-driven approach to refining advertising products.

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How do you stay informed about trends and changes in the advertising industry?

Share your methods for staying current, such as attending industry conferences, subscribing to relevant publications, or participating in professional networks. Emphasize your commitment to continuous learning.

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In your opinion, what are the biggest challenges facing the advertising industry today?

Provide thoughtful insights into current industry challenges such as data privacy, competition, and evolving consumer behaviors. Articulate how your strategies can address these issues within Walmart Connect’s context.

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Describe your experience with stakeholder management and how you ensure buy-in for product initiatives.

Discuss your approach to managing stakeholder relationships, including how you communicate product vision and gather feedback. Use examples demonstrating your success in gaining support for your initiatives from both internal teams and external partners.

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What does a successful product launch look like to you, and how do you ensure success?

Define the key components of a successful product launch from your perspective, such as thorough market research, strategic marketing, and post-launch analysis. Explain how you’ve implemented these elements in prior product launches.

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