Senior Manager, Marketing Planning And Strategy- WM Connect - job 2 of 4

As a Senior Manager in Marketing Planning and Strategy at Walmart Connect, your primary responsibilities will include developing and executing revenue-driving marketing initiatives tailored for small and medium-sized businesses. You will utilize your strategic and creative abilities to craft integrated marketing campaigns across various channels, as well as build compelling presentations and case studies. Your role also involves collaborating with cross-functional teams to optimize marketing efforts and ensure effective communication throughout the organization.

To qualify for the Senior Manager, Marketing Planning and Strategy position at Walmart Connect, you should have a bachelor's degree in Marketing, Communications, or a related field, along with at least 8 years of experience in marketing. Proven B2B marketing strategy expertise, a strong track record of driving revenue, and experience developing short- and long-term integrated marketing plans are essential. Strong data analysis skills and excellent storytelling capabilities, especially with PowerPoint, are also crucial for success in this role.

The Senior Manager, Marketing Planning and Strategy at Walmart Connect will be responsible for creating and executing innovative marketing initiatives that enhance brand awareness and drive revenue. This includes producing email campaigns, presentations, webinars, sales collateral, and organizing events that cater to small and medium-sized businesses advertising on the platform. Your contributions will play a significant role in achieving growth and performance goals for our seller partners.

The Senior Manager, Marketing Planning and Strategy position at Walmart Connect is not remote. Candidates must be local or specify they are 'open to relocation' on their resumes if applicable. The team currently works on-site, and it's important to be present in either the Hoboken or San Bruno office to collaborate effectively with colleagues and stakeholders.

Walmart offers a comprehensive benefits package for the Senior Manager, Marketing Planning and Strategy position, including competitive pay, performance-based bonuses, health benefits, 401(k) plans, and paid time off. Additional perks include paid education through the 'Live Better U' initiative, which covers tuition, books, and fees for various educational programs. With these benefits, Walmart aims to support the well-being and growth of its employees.

When creating a marketing strategy for B2B clients, I begin by understanding the client's goals, audience, and current market situation. I gather data on competitors and efforts within the industry. Then, I draft a comprehensive plan that outlines clear objectives, targeting strategies using different channels like email and events, and measurable KPIs to assess effectiveness. Lastly, I ensure to involve key stakeholders throughout the process for alignment.

Certainly! One successful campaign I led involved collaborating with a small business to enhance their online presence. We developed a targeted email and social media approach that highlighted their unique value proposition. Coupling this with an engaging webinar allowed for direct interaction with potential customers, leading to a 30% increase in engagement and new leads. This drive resulted in measurable growth in their advertising investment, showcasing the effectiveness of integrative marketing.

To measure the success of my marketing initiatives, I utilize key performance indicators (KPIs) aligned with each campaign's objectives. This often includes metrics like conversion rates, engagement levels, and return on investment. Gathering data through analytics tools allows me to adjust strategies as needed. Regular evaluations and post-campaign analysis help inform future campaigns and ensure continual improvement.

Some essential tools I utilize for effective marketing include CRM software for managing customer interactions, automated email marketing platforms for campaign execution, and analytics tools for data insights. Additionally, I rely on project management tools for tracking progress and ensuring cross-functional collaboration across teams. Together, these technologies streamline processes and improve campaign effectiveness.

I believe in fostering open communication when handling tough conversations. I prepare by understanding the core issues and ensuring I approach the topic positively. During discussions, I listen actively, express my perspective clearly, and collaborate on potential solutions. This approach not only resolves conflicts but also strengthens team relationships and fosters a culture of transparency.

For effective cross-functional collaboration, I promote regular check-ins and progress updates with involved teams. Utilizing project management tools helps organize tasks, timelines, and responsibilities clearly. I also encourage open dialogue and welcome feedback from all stakeholders, ensuring everyone feels included and valued in the process. This promotes synergy and aligns our collective goals.

In a fast-paced environment, I prioritize tasks by assessing their urgency and impact on overall goals. I maintain a to-do list and regularly review evolving priorities to adapt as necessary. Utilizing techniques such as time-blocking helps allocate focus time to high-impact initiatives, all while allowing for flexibility to accommodate unexpected challenges.

Absolutely! In a previous role, I analyzed email campaign performance data, which revealed a higher engagement level on specific subject lines and send times. Based on these insights, I modified our approach, A/B testing new subject lines and optimizing send times for broader reach. This data-driven decision resulted in an 18% increase in open rates, demonstrating the power of analytics in shaping strategies.

To ensure my marketing messages resonate, I conduct thorough audience research to understand their needs, pain points, and preferences. Continuously gathering feedback through surveys helps refine messaging. A/B testing different approaches also allows me to gauge effectiveness and adjust strategies accordingly. By focusing on storytelling and emotional engagement, I strive to connect on a deeper level with the audience.

My experience with budget management involves creating detailed project budgets that align with strategic goals. I monitor expenditures closely and adjust allocations based on performance insights, ensuring cost-effectiveness. Conducting regular budget reviews with stakeholders fosters transparency and allows for discussions about adjustments needed for optimal results, leading to successful project execution.