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Walmart is hiring: Senior Manager, Creative - Associate Creative Director (Copy)

Content Summary: Senior Manager, Creative - Associate Creative Director (Copy) - Style at Hackensack, for WalmartPosition SummaryWhat you'll do Associate Director, Copy (Style)About us: Walmart Creative Studio (WCS) is the in-house creative agency for Walmart. Our team develops breakthrough and distinctive design systems and creative conversations that drive business objectives and keep our Fortune 1 brand in the culture. We use creativity and design to win hearts, minds, and wallets.We are uniquely positioned as the internal creative agency of record to be hyper-focused on the customer experience across all channels, categories, and campaigns. We are ruthlessly focused on human truths, insight-driven creative strategies and integrated creative solutions that build the brand and grow the business - not just with ads but through brand acts and experiences.We value talent, diversity, innovation, curiosity, collaboration, culture, insights, and results, and we are committed to helping people - all people - live better.Overview:In this Associate Creative Director/Copy position, you'll be responsible for partnering with an ACD/Art to concept Tier 1 style campaigns that straddle the fashion, beauty, and home strategic business units. You'll report to a Creative Director and be supported by a Senior Art Director to form a full-service pod to create 360-degree, full funnel advertising initiatives. This work will serve, honor, and instantly read as on-brand and Walmart-right, while breaking through and communicating to new, fashion forward customers. The ideal candidate has both in-house and agency experience and blends writing, concepting, and strategic skills with agility and accuracy.Key OutcomesBest-in-Class WorkIn response to creative briefs, develop strategic ideas that enhance our KPIs around brand awareness and brand perception.Contribute to a team that will execute full funnel advertising campaigns for all channels, e.g. broadcast, OOH, OLV, paid media, and owned channelsContribute to the ideation of strategic concepts, manage script writing, manifestos, seasonal and brand lines, and copy matrices. Present to key stakeholders and executives, work with the pod to create all pre-production decks (music, set, casting, glam, shot lists), have an eye for modern, diverse, and brand right talent/crews to bring our vision alive (directors, photographers, stylists, etc.), execute on set, direct post-production processes overseeing the edit, sound, and copy direction of all post-shoot assets, and be accountable for final delivery of asset suites.Employ critical thinking to ensure we're always on task.Stay abreast of industry trends, consumer preferences, and competitive landscapes to inform creative decisions.Brand ConsistencyMarch towards the shared goal of greater brand attribution and recall; align verbal and visuals accordingly and in concert with enterprise initiatives (such as Welcome To Your Walmart) and seasonal visual identities (such as Holiday) as necessary.Ensure all creative materials are considered at various levels of the funnelTeam DevelopmentContribute to and grow your pod with optimism and enthusiasm, pursuing an award-winning in-house model.Foster positive, constructive relationships with junior members within your team.EfficiencyPursue ways that we can work better, faster.Manage team and projects that are on-brief, strategic, creative, and polished for presentations, mitigating feedback and pivots that will ultimately keep workstreams on track.Partner with Creative Account Management and Operations (CAMO) and Production to manage timelines and executions to concept breakthrough creative on schedule and on budget.Client SatisfactionBuild strong relationships with WCS peer teams, such as Integrated Marketing Communications (IMC), Retail Marketing, Performance Marketing, Fashion Office, and Site to sustain and grow business.QualificationsProven experience as an ACD, senior writer, or similar role in the fashion retail industryStrong portfolio showcasing varied 360-degree creative projects in the market at all levelsExceptional collaboration and time management skillsExcellent understanding of fashion trends and consumer behaviorProficiency in creative software and tools: Adobe Creative Suite, Google Slides, Figma, Microsoft Office 365, SlackMinimum 8 years of experience in a creative roleA mix of agency and in-house experience is strongly preferredBachelor's degree in Journalism, Creative Writing, Advertising, Marketing, or a related field.Reporting:Reports to Creative Director, Campaigns (Style)Why Join Us:We have a thrilling job to be done: make Walmart style relevant to every American consumer. We'll get there via innovative ideas and exceptional execution. The road ahead of us is wide open and ripe for creative disruption.If you are a visionary creative leader with a passion for style and a track record of delivering exceptional results, we invite you to apply and be part of our journey to redefine the retail landscape.At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.For information about PTO, see https://one.walmart.com/notices .Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.For information about benefits and eligibility, see One.Walmart .The annual salary range for this position is $108,000.00-$216,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include:- Stock Minimum Qualifications Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.Minimum Qualifications: Bachelor's degree in Design, Marketing, Creative Writing, Advertising, Fine Arts, or related field and 3 years' experience in editorial content management or related field OR 5 years' experience in editorial content management or related field. Preferred Qualifications Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.Digital Content Management, Editorial, Retail Management, Supervising Associates, WE-Working for or withCreative Agencies Primary Location 221 River St, Hoboken, NJ 07030, United States of America
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What You Should Know About Walmart is hiring: Senior Manager, Creative - Associate Creative Director (Copy), Walmart

If you're a visionary creative leader looking to make waves in the retail industry, Walmart is hiring a Senior Manager, Creative - Associate Creative Director (Copy) for their Hackensack, NJ location! At Walmart Creative Studio, we thrive on developing innovative design systems and compelling narratives that resonate with customers. You'll be at the helm of crafting impactful style campaigns for fashion, beauty, and home, collaborating with an Art Director and other talented professionals to produce full-funnel advertising initiatives. Your creative ideas will not only boost brand awareness but also align perfectly with our mission to offer style relevant to every American consumer. This is not just about creating ads; it's about shaping brand experiences that are memorable and effective. The ideal candidate will bring a robust portfolio, combining both in-house and agency experience, along with a flair for strategic thinking and agile execution. With Walmart, you'll enjoy a supportive environment where your creativity can flourish, alongside competitive pay and comprehensive benefits designed to keep you and your family thriving. If you have a passion for the fashion retail landscape and possess an excellent grasp of industry trends and consumer behavior, come join us and help redefine the retail experience!

Frequently Asked Questions (FAQs) for Walmart is hiring: Senior Manager, Creative - Associate Creative Director (Copy) Role at Walmart
What are the key responsibilities of the Senior Manager, Creative - Associate Creative Director (Copy) at Walmart?

As a Senior Manager, Creative - Associate Creative Director (Copy) at Walmart, you'll be responsible for devising innovative style campaigns, managing script writing, and overseeing the production process. You will collaborate with various teams to create integrated advertising initiatives across channels like broadcast, paid media, and OLV.

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What qualifications are needed for the Associate Creative Director position at Walmart?

The Associate Creative Director position at Walmart requires a bachelor's degree in fields such as Design, Marketing, or Creative Writing, along with a minimum of 8 years of experience in creative roles. A strong portfolio showcasing prior work is essential, and a mix of agency and in-house experience is preferred.

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How does the Senior Manager, Creative role contribute to Walmart's branding efforts?

In the Senior Manager, Creative role at Walmart, you'll enhance brand perception through strategic campaigns that align with Walmart's vision. Your ability to produce consistent, on-brand messaging will help drive customer engagement and reinforce brand loyalty in the ever-evolving retail landscape.

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What makes Walmart Creative Studio a unique place for a creative professional?

Walmart Creative Studio is distinct because it operates as an internal creative agency, deeply integrated with the brand itself. This unique setup allows you to create advertising that not only meets company goals but also resonates powerfully with consumers, providing a dynamic environment where creativity can thrive.

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What benefits can employees expect when working as a Senior Manager, Creative at Walmart?

Employees in the Senior Manager, Creative position at Walmart enjoy competitive pay, performance-based bonuses, extensive health benefits, and a variety of paid time off options. Furthermore, Walmart invests in educational programs for its employees, enhancing career development and personal well-being.

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Common Interview Questions for Walmart is hiring: Senior Manager, Creative - Associate Creative Director (Copy)
Can you describe your process when creating a new campaign?

Certainly! When creating a new campaign, I start by thoroughly understanding the goals and target audience. I research current trends while brainstorming creative concepts with my team. I focus on aligning our vision with the brand's objectives and collaboratively refine the strategy to craft compelling narratives.

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How do you ensure your copy aligns with brand guidelines?

I ensure my copy aligns with brand guidelines by first familiarizing myself with the brand’s voice, tone, and messaging pillars. During the creative process, I regularly cross-reference brand materials and maintain open communication with the team to ensure consistency throughout the campaign.

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What strategies do you use to stay updated on industry trends?

To stay updated on industry trends, I subscribe to relevant publications, follow leading figures in the creative industry, and participate in networking events. I also conduct regular competitor analyses to understand how different brands position themselves in the market.

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Describe a challenging project you worked on and how you overcame the difficulties.

One challenging project involved tight deadlines and shifting priorities. To overcome these difficulties, I set clear priorities, delegated tasks effectively, and maintained open lines of communication with my team. This ensured we stayed on track while remaining receptive to feedback, ultimately leading to a successful campaign launch.

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Can you give an example of how you’ve used data to inform your creative decisions?

Absolutely! In a previous campaign, I analyzed customer engagement metrics to determine which messaging was most effective. By using this data, I tailored our copy and visuals to resonate better with the target audience, which resulted in a significant boost in campaign performance.

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How do you handle feedback from peers and clients?

I value feedback as an essential part of the creative process. I approach it with an open mind, discussing any constructive criticism thoughtfully. I take the time to clarify points and ensure that revisions align with the overall objectives while maintaining the essence of the original concept.

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What tools do you find indispensable in your creative workflows?

I find tools like Adobe Creative Suite for design, Google Slides for presentations, and collaboration platforms like Slack to be indispensable. These tools streamline my workflow, make collaboration easier, and help maintain coherence across our creative projects.

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How do you prioritize tasks in a fast-paced environment?

In a fast-paced environment, I prioritize tasks based on urgency and impact. I often use project management tools to organize my workload, break projects into manageable tasks, and set realistic deadlines. Maintaining a flexible mindset allows me to pivot when needed while ensuring priority tasks get completed on time.

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What role do you believe a creative director plays in a company's success?

A creative director plays a pivotal role in shaping the brand's identity and ensuring all creative outputs align with business goals. They inspire innovation, guide their team, and set the strategic vision that drives effective connections with the audience, which ultimately contributes to the company's overall success.

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Why do you want to work at Walmart as a Senior Manager, Creative?

I want to work at Walmart because of its commitment to making style accessible to every consumer. I admire Walmart's innovative approach to retail and believe that my background in fashion and creative strategy aligns perfectly with the vision to redefine the retail landscape through exceptional storytelling and experiences.

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