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Visual Merchandiser - job 1 of 3

Job Description

About the Role
As a Visual Merchandiser, you contribute to an inspiring, elevated, and consistent customer experience by implementing visual standards and commercial excellence. You will be responsible for executing the visual, commercial, and styling curation according to visual & commercial guidelines for the store. You will also use your trend and competitor awareness to provide colleagues with the correct information, coach, upskill and develop the store team to contribute to a great customer experience.

A Day in the Life
Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities*

Customer Sales & Profit

  • Contribute to the total OMNI customer experience in your store by ensuring visual and commercial curation according to guidelines (In-direct)
  • Representing yourself and the H&M Brand positively during customer interactions (Direct)
  • Organize and plan your workload according to store activation plan and adapt based on business needs in collaboration with your Store Management team and Area Visual Manager
  • Launch and maintain the latest global campaigns and sale activities on time according to H&M Brand Standards
  • Ensure good garment care, stock levels, and give input on allocation to Store Management and Area teams
  • Perform sales report (KPIs) follow-up, identify and prioritize visual & commercial opportunities in collaboration with Store Management team
  • Create efficient and effective actions to increase customer satisfaction to reach sales targets, store goals, budget, and follow-up actions in collaboration with Store Management team
  • Follow all procedures, best practices for OMNI services, operational routines, legal requirements, and communication in all areas of the store with Store team

Fashion & Trend Awareness

  • Keep up-to-date with fashion scene, trends, tendencies, styles, products, brands, competitors, and relevant influencers etc.
  • Plan time for fashion & trend awareness to understand trend theory and mood boards for styling techniques and product presentation to anticipate our customer’s needs and enhance our shopping experience in store

Team & Development

  • Share, inspire and educate your store teams, keep them updated with seasonal changes, fashion trends, relevant visual & commercial information, in-store communication, including price perception
  • Coach and develop the Store team´s visual and commercial skills to secure high quality of product & commercial presentation according to guidelines
  • Support & develop daily routines and best practices for your Store team to always ensure a consistent level of visual & commercial standard while maintaining customer service engagement
  • Develop and coach talents and provide onboarding training to new colleagues
  • Organize, provide, and carry out the visual & commercial upskilling for you and your colleagues
  • Complete Visual Competencies & Commercial 4 All trainings based on Regional & Sales Market learning and development goals
  • Support Sales Market and Area teams with expansion (store projects) needs

Visual & Commercial Execution

  • Execute the visual & commercial curation & styling for the store based on commercial calendar, allocation, store activation plan and fashion trends according to mood boards and direction from the visual & commercial guidelines
  • Carry out sample picking best practice routines including stockroom garment quantities, accessories, and shoes to ensure you create clear trends and stories according to inspiration from the visual & commercial guidelines
  • Secure window & styling execution according to visual & commercial guidelines to create inspirational and commercial customer experience
  • Provide good customer flow by maintaining commercial layout, fixtures, to secure the best trend story placement
  • Secure a strong balance and the maintenance of price signs in windows and throughout the store following guidelines according to Global strategy and Sales Market requirements
  • In collaboration with Facilities Management ensure all lighting is working correctly, aimed to highlight our products and display forms in windows and throughout the store
  • Maintain and care for all display forms and interior material (fixtures & fittings) with sustainability in mind
  • In collaboration with Area Visual Manager ensure your store navigation is maintained and kept up to date according to latest guidelines and store layout
  • Ensure your store has enough quantities of sale and other activity including POS material according to local routines
  • Keep sales floor and back of house clean, organized, and safe according to local security guidelines

Qualifications

Who You Are

  • For you to be a successful Visual Merchandiser, you must be curious and creative; always looking for inspiration, proactive, solution focused, flexible, with effective communication skills to achieve results cross functionally.
  • We look for individuals with fashion interests and leadership skills who can apply their visual and commercial experience working in a dynamic environment to the role.
  • Experience with being solution focused to improve product presentation and commercial execution in store
  • Good knowledge of visual, commercial, and operational best practises, routines, and tools
  • Know how to manage, follow-up and act on selling equation and weekly sales reports

Why You’ll Love Working at H&M

  • We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability
  • We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years
  • You’ll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues
  • We are an inclusive company where you’re encouraged to be yourself at work
  • You will have access to a large global talent community, where career growth and aspirations have no limits
  • We believe in supporting your overall wellbeing and offer comprehensive benefits inclusive of health insurance, wellness and family support programs, company match retirement plan, paid leave programs, and paid time off, including a community day to serve your local community
  • You’ll be able to express your personal style with our employee discount at H&M, & Other Stories, and COS

Additional Information

Compensation: expected base salary range is $16.24-$18.28 hourly**
EEOC Code: SLS
Pay Status: Non-Exempt, Hourly

*This job posting highlights the most critical responsibilities and requirements of the job and is not all-inclusive. There may be additional duties, and responsibilities assigned for this job at the company’s discretion.

**H&M, in good faith, has assessed this posted range of compensation as the accurate range for this role and location at the time of this posting. H&M may ultimately pay more or less than the posted range depending on candidate qualifications. This range may be modified in the future.

We are committed to providing reasonable accommodations for applicants with disabilities. If you require assistance or accommodation during the application or interview process, please contact us at https://hm.ethicspoint.com, and use Ask a Question.

Benefits:

We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here

In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries. 

We offer: 25% Staff Discount - Medical, Pharmacy Vision and Dental Coverage – Employee Assistance Program - Vacation, Wellness, Holiday and Parental Pay – 401K – Commuter Benefits, Health and Dependent Care FSA. Plus, additional Voluntary Benefits.

Inclusion & Diversity: 

H&M is a part of H&M Group. At H&M Group, we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.  

We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases. 

Company Description: 

H&M is a fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials. Our business idea is fashion & quality at the best price in a sustainable way.  Learn more about H&M here

Average salary estimate

$35803.5 / YEARLY (est.)
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$33707K
$37900K

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What You Should Know About Visual Merchandiser, H&M Group

As a Visual Merchandiser at H&M, located at 1800 Galleria Blvd, Franklin, TN, you'll play a pivotal role in crafting an inspiring and elevated shopping experience for our customers. Your primary responsibility will be to execute our visual, commercial, and styling curation based on established guidelines and creative trends. Each day will present new challenges and opportunities; you’ll collaborate with the Store Management team to adapt store visuals according to ongoing business needs, while also launching global campaigns to ensure timely execution of our brand standards. Your passion for fashion will drive you to stay updated on trends and competitors, which you will share with your team to enhance the customer experience. You'll have the chance to mentor and coach your colleagues, contributing to their professional growth and the successful visual presentation of our products. Your creativity and strategic insights will empower your store to achieve sales targets and provide a consistently high standard of service. Embrace this opportunity to utilize your visual merchandising expertise in a dynamic retail environment while enjoying the supportive company culture that H&M offers, which values diversity, personal expression, and career growth. Join us in shaping the shopping journey for every visitor and be part of a company that recognizes your talents and aspirations!

Frequently Asked Questions (FAQs) for Visual Merchandiser Role at H&M Group
What are the key responsibilities of a Visual Merchandiser at H&M?

As a Visual Merchandiser at H&M, your responsibilities encompass executing visual standards and enhancing the customer experience through engaging commercial displays. You will be tasked with planning and implementing seasonal campaigns, coaching store teams on visual presentation, and ensuring high-quality product curation according to brand guidelines.

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What qualifications are needed to become a Visual Merchandiser at H&M?

To succeed as a Visual Merchandiser at H&M, candidates should possess a strong interest in fashion along with proven experience in visual merchandising and commercial execution. Excellent communication skills, creativity, and a proactive approach to problem-solving are essential. Prior retail experience is preferred.

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How does a Visual Merchandiser impact sales at H&M?

The Visual Merchandiser at H&M directly influences sales by creating appealing in-store displays that attract customers and enhance their shopping experience. By analyzing sales reports and trends, you will identify opportunities to improve product placement, which can lead to increased foot traffic and higher sales conversions.

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What can I expect during the interview process for a Visual Merchandiser position at H&M?

During the interview for the Visual Merchandiser role at H&M, you can expect questions focused on your previous experience, creative thought process, and ability to work collaboratively with store teams. Demonstrating your knowledge of current fashion trends and visual merchandising techniques will be beneficial.

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How does H&M support the development of its Visual Merchandisers?

H&M is committed to your professional growth as a Visual Merchandiser. The company offers extensive training programs, including support for visual competencies and commercial best practices. You'll have opportunities to attend workshops, collaborate with area teams, and participate in the H&M Incentive Program to advance your skills further.

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Common Interview Questions for Visual Merchandiser
Can you describe your experience with visual merchandising?

When answering this question, highlight your previous retail experiences where you planned and executed visual displays. Discuss specific campaigns you’ve been part of and the results of those initiatives, providing examples of how your work impacted sales or customer engagement.

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How do you stay updated with the latest fashion trends?

Share your methods for keeping up with fashion trends, such as following industry influencers on social media, reading fashion blogs, attending industry events, or researching competitive brands. Emphasize your proactive nature in seeking out sources of inspiration.

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How would you handle a situation where your visual merchandising ideas are dismissed by the management team?

Demonstrate your conflict resolution skills by explaining how you would respectfully present your ideas again, perhaps with additional data to support your vision. Discuss your willingness to collaborate to find a solution that aligns both team objectives and your creative vision.

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What methods do you use to evaluate the effectiveness of your visual merchandising?

Discuss how you analyze sales reports and customer feedback to assess the success of your visual displays. Talk about key performance indicators (KPIs) you monitor and the adjustments you make based on performance to continually enhance visual merchandising strategies.

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What is your approach to managing your workload in a fast-paced retail environment?

Explain your time management strategies, such as prioritizing tasks according to store needs and setting realistic deadlines. Mention any tools or techniques you use to stay organized and ensure that you meet the store activation plan effectively.

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Can you give an example of a successful visual display you created?

Prepare a specific example of a visual display that you designed. Describe the concept, execution, and the positive impact it had on sales or customer engagement. If possible, share metrics or feedback received.

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How do you ensure your team is aligned with visual merchandising objectives?

Discuss how you communicate visual guidelines and best practices to your team. Highlight your experience in training and mentoring team members, sharing updates on fashion trends, and motivating your colleagues to achieve high standards in visual presentation.

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How do you adapt your visual merchandising strategies to different customer demographics?

Address your ability to analyze the specific needs and preferences of your target customer demographics. Explain how you modify visual displays and product placements in response to customer feedback or sales data to create a more personalized shopping experience.

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What role does sustainability play in your visual merchandising approach?

Talk about your commitment to incorporating sustainable practices in visual merchandising, such as using recyclable materials and energy-efficient lighting. Emphasize how you stay informed about H&M's sustainability initiatives and align your strategies with the company's values.

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Why do you want to work for H&M as a Visual Merchandiser?

Share your passion for fashion and retail, and convey how H&M's values, inclusive culture, and commitment to sustainability resonate with you. Mention how you believe your skills and creativity align with H&M's mission, and express your eagerness to contribute to the team.

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Founded in 1947, H&M is a Swedish multinational clothing-retail company known for its fast-fashion clothing for men, women, teenagers, and children. The company is headquartered in Stockholm, Sweden.

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December 6, 2024

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