Assistant Marketing Manager - Greater China Region

The Assistant Marketing Manager at Wati will be responsible for generating high-quality leads, managing digital and field marketing initiatives, and enhancing brand presence in the Greater China Region. This includes developing lead generation strategies, collaborating with internal and external teams to optimize campaigns, managing agency relationships for digital advertising, and executing events to build engagement.

Wati seeks candidates with at least 4 years of marketing experience, focusing on digital and field marketing within the Greater China Region. Ideal candidates should possess strong analytics skills, be proficient in managing digital campaigns, and have experience working with SEO and event management agencies.

Yes! Proficiency in Cantonese, Mandarin, and English is essential for the Assistant Marketing Manager role at Wati. This language skill set is crucial for effective communication with diverse stakeholders in the Greater China market.

At Wati, the work environment is collaborative and innovative, encouraging creative solutions to complex challenges. The team is filled with talented individuals from around the globe, creating a culture of mutual support and professional development.

The Assistant Marketing Manager will play a significant role at Wati by driving marketing initiatives that generate leads, build brand awareness, and manage successful campaigns. Their efforts will not only enhance the brand's influence in the Greater China Region but also create meaningful connections with customers.

Wati offers various professional development opportunities for its Assistant Marketing Manager to foster career growth. This includes access to training, workshops, and the chance to work alongside experienced professionals in the SaaS industry, making it an excellent place for career advancement.

Wati supports its marketing team by providing access to resources and tools necessary for effective campaign execution. The Assistant Marketing Manager will collaborate closely with internal teams and external agencies to ensure optimal performance and measurement of all marketing initiatives.

When answering this question, focus on detailing a lead generation strategy you have executed in the past. Explain how you identified target audiences, the channels you utilized, and the metrics you tracked to measure success. Highlight the results and what you learned from the experience.

Discuss your methodology for managing digital marketing campaigns, such as setting objectives, budgeting, selecting platforms, and tracking performance. Include specific examples of tools you have used for analytics and how you adjusted campaigns based on data insights.

Explain the importance of SEO in driving organic traffic and how it integrates into broader marketing efforts. Share a brief example of how you have worked with SEO strategies in previous roles, mentioning any successful outcomes related to keyword rankings or increased website traffic.

Describe your approach to maintaining effective communication and collaboration with external partners. Mention your strategies for ensuring alignment on goals, managing expectations, and how you assess agency performance.

Identify key performance indicators (KPIs) like conversion rates, engagement rates, and ROI. Explain how you select metrics based on campaign objectives and how you use them to analyze performance and inform future strategies.

Share a specific event you organized or participated in, including your responsibilities and the outcomes. Highlight how you planned logistics, promoted the event, and engaged attendees to drive meaningful connections.

Talk about your experience working with cross-functional teams and the communication strategies you implemented. Emphasize the value of shared objectives and regular check-ins to maintain transparency and alignment on projects.

Outline your content creation process, including audience research, topic selection, drafting, and reviewing. Mention how you ensure the content aligns with brand messaging and effectively engages the target audience.

Choose a specific marketing challenge you faced, explain the context, and detail the steps you took to overcome it. Highlight the outcome and what you learned from the experience that you could apply moving forward.

Express your enthusiasm for Wati's mission, its innovative approach in the SaaS space, and how your skills align with the goals of the company. Show that you understand the market challenges and are excited to contribute to the brand's success in the Greater China Region.