Product Marketing Manager, Engagement & Loyalty

Product Marketing Manager, Engagement & Loyalty

This is a hybrid role based in the Bay Area.

On the Waymo Marketing team, you will connect people with the magic of Waymo's autonomous driving technology. Our team has the unique opportunity to build societal acceptance for autonomous driving technology for the first time in history. We build thoughtful marketing strategy, positioning, and creative to convey messages that matter to our audience, communicated through touch points ranging from video to social media to immersive physical experiences. We shape go-to-market plans and are solidifying Waymo as a successful consumer brand. You'll:

In this role you'll:

• Craft a comprehensive customer relationship management (CRM) strategy to inform, engage, and retain our riders and drive loyalty.

• Develop rider programs and lifecycle strategy to drive engagement and loyalty.

• Monitor and analyze key performance metrics to measure the effectiveness of lifecycle marketing initiatives with a focus on experimentation and optimization.

• Own email strategy, development, and execution. Utilize segmentation and insights to construct rider journeys and targeted campaigns.

• Manage Waymo’s website content strategy and development as our technology and product evolve.

• Partner closely with members of the marketing and cross-functional teams including Product Management, Engineering, Operations, and Data Science to build tooling, run and measure experiments, and optimize lifecycle marketing tactics.

At a minimum we’d like you to have:

• 10+ years of Product or Growth Marketing experience in a consumer-facing company, with the majority of time spent on engagement and loyalty.

• Experience with CRM strategy, management, and execution, with understanding of creative, tooling, and resourcing requirements to be successful.

• A strategic mindset and the ability to think critically, identify opportunities, and develop innovative solutions to enhance the rider experience.

• Comfort with ambiguity and building programs and processes from scratch.

• Track record of success increasing customer retention and engagement.

• Ability to lead and prioritize several work streams at once.

It’s preferred if you have:

• Experience working on user programs at a high growth B2C company.

• Results-oriented marketer with proven analytical skills; basic SQL skills are a plus.

• Experience running experiments and analyzing user performance.

• Experience managing digital, web, and / or email content production; basic knowledge of HTML is a plus.

• Experience managing marketing agencies

While at Waymo, you will enjoy benefits that cover…

Health and wellness: Our people are at the heart of everything we do. At Waymo, you can enjoy top-notch medical, dental and vision insurance, mental wellness support, a Flexible Spending Account (FSA), a Health Saving Account (HSA), and special wellness programs.

Financial wellness: Your financial peace of mind is important to us. At Waymo, we offer competitive compensation, bonus opportunities, equity, a generous 401(k) plan, 1-on-1 financial coaching, a 529 College Savings Plan and lots of other perks and employee discounts. 

Flexibility and time off: Take the time you need to relax and recharge. Enjoy the flexibility to work from another location for four weeks per year. We support an on-site or hybrid work model and offer remote working opportunities, paid time off, bereavement, sick, and parental leave.

Supporting families: When it comes to growing your family or caring for your loved ones, you have our full support. Enhanced leave options include paid parental leave (birthing parent gets 24 weeks of paid leave with up to 4 weeks of additional leave before their due date, and non-birthing parent gets 18 weeks of paid leave), and 20 days of subsidized backup childcare or adult/elder care.. Access to fertility care or adoption support as you grow your family.

Cool perks: Access to Google offices, cafes, wellness centers, massages, and so much more. To support your wellbeing at home, you can enjoy at-home fitness and cooking classes, and more.