Team Lead – Employment Ontario - Marketing (Hybrid in Toronto)

We believe in the power of work. Since 1994, we’ve been partnering with governments and local agencies across Canada to create sustainable employment opportunities for people, businesses and communities. We understand that work gives hope, strengthens relationships and drives economic growth.

About the role

Location: Hybrid (50 - 75%) Traveling within Ontario

We’re looking for a confident and proactive Team Lead - Employment Ontario (EO) Marketing to oversee the day-to-day marketing operations for our EO programs. In this fast-paced and hands-on role, you’ll provide staff support, supervision, scheduling, and resourcing, ensuring marketing plans are delivered on time and materials are used effectively.

Reporting to the Director of Strategic Communications & Marketing, you’ll collaborate closely with the Marketing Manager, Social Media & Communications Specialist, EO Directors, and the Chief Operating Officer to implement innovative strategies and campaigns that drive program success and achieve client volume targets.

This is a full-time, hybrid, fixed-term contract position to June 2025, with the potential to become a permanent position.

What you'll do

• Communicate clearly with internal partners and collaborators regarding project timelines and deliverables
• Work within the allocated Budget in consultation with the Director of Operations per catchment
• Initiate new EO marketing strategies to align with Business Objectives
• Approve all marketing collateral and social media (Service Provider Network, Employer and Client-facing)
• Develop and implement promotional strategies and marketing campaigns that promote EO employment services programs and increase awareness amongst Clients, potential Clients, Employers, Community Organizations and other parties
• Adhere to corporate brand and stakeholder standards, review all newly created material with management to obtain Ministry or stakeholder approval
• Identify local EO opportunities for marketing campaigns focused on driving client volumes in the community, including inclusion groups 
• Analyse marketing campaign metrics to determine effectiveness in creating awareness and recruiting clients
• Reconcile monthly billing statements
• Assist Senior Leaders with communications between WCG and funding bodies
• Lead team of EO Marketing Coordinator and Graphic Designer
• Facilitate team building and learning opportunities
• Assist with website content maintenance across all EO programs
• Support the Social Media & Communications Specialist in enhancing social media presence across all EO employment services programs
• Ensure marketing and communications adhere to all brand guidelines and policies of funding organizations
• Act as marketing advisor for WCG EO staff
• Maintain a strong understanding of market attitudes and preferences on social issues. Ensure WCG’s values are reflected in Marketing Activities

Essential Requirements:

• Minimum five years leading, creating, and delivering large successful marketing plans, campaigns, and experiences that stakeholders love.
• Proficiency in Adobe Suites, Canva, Hubspot, and video editing software.
• Degree in Marketing or equivalent combination of experience and education
• The Team Lead must demonstrate experience in strong leadership in supervising a marketing team of five or less.
• Ability to analyze and creatively solve technical and business-related problems.
• Excellent communication, diplomacy, interpersonal, problem-solving, and multi-tasking skills.
• Outstanding attention to detail and project management.
• Flexibility and the ability to work in different Ontario locations and travel as required.
• Must successfully pass a Criminal Record Check.

Preferred Criteria:

• Strategic leadership and contract management experience in the field of workforce development.
• Previous experience working in or with Employment Ontario employment-focused programs.
• Knowledge of the Ontario labour market, community resources, government social service programs, and issues related to employment services.
• Proficiency with online marketing and social media strategies.
• Post-secondary Marketing degree.
• Being bilingual in French and English is considered an asset.

For complete job requirements, see the full Job Description here.

What we offer

• Competitive salary of $80,000 - $90,000 per year
• Ongoing learning and development opportunities
• Generous time-off policies that promote work/life balance
• A diverse and inclusive workplace with a track record of high employee engagement and teamwork
• The opportunity to do work that makes a difference!

ICWCGEXEC

WCG is strengthened by diversity. We are committed to achieving a workplace that is equitable and representative of Canada’s diverse population. We actively work to attract, develop, and retain employees from diverse and equity-deserving backgrounds who have exceptional ability and the desire to make a difference. We continuously strive to support individual needs and differences in a work environment that is built on inclusivity and respect for everyone.

WCG is committed to providing an accessible, barrier free recruitment and selection process. If contacted for an employment opportunity, please advise us if you require accommodation in advance of any part of the recruitment and selection process.