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Associate Editorial Director

Who We Are

We are a global, socially led creative agency, with unrivalled social media and influencer marketing expertise. With over 1,200 people in four continents, we deliver a global perspective to our clients in a time when social media is shaping culture.

We’re proud to be a multi award-winning agency, with Cannes Lions, One Show, Webby and Shorty Awards, to name but a few. Our most recent work has seen us help Amazon Music, Activision and Adidas deliver some of their biggest and most innovative campaigns to date.

As well as creating for clients, we help educate the wider industry. Our Instagram publication The Feed tracks culture at the speed of social. 6,500 people registered or tuned into our events last year, and our reports garnered more than 20 million views.

The Opportunity

Are you chronically online and hyper curious about internet culture?

Are you a strategically minded social media lead who knows how to turn audience knowledge into irresistible ideas?

Do you thrive in the intersection of niche memes, creativity, and deep strategic insight?

Want to shape best-in-class content for one of the most iconic global audio streaming brands?

We’re looking for an Associate Editorial Director to drive creative and strategic excellence across our EU and US content output. Sitting in the global hub team, this role covers everything from campaign oversight to developing toolkits, playbooks and publishing systems that turn brand strategy into best-in-class social content.

This is a senior role within a fast-paced, high-output account for a major music, podcast and audiobook streaming brand. You’ll work with global and EU market teams to drive creative excellence, implement cutting-edge social-first thinking, and evolve how we activate across TikTok, Instagram, and YouTube. You’ll work hand-in-hand with creatives, strategists, and client leads to turn insight into impact, and at scale.

You’ll need to balance structure and speed, setting standards while moving at the pace of culture. You’ll bring clarity to complexity, shaping decks, docs, and creative strategies that teams across markets can pick up and run with. You’ll lead the charge on fine-tuning content systems that allow for reactive ideation alongside planning, channel growth, and platform best practice. A deep understanding of audience behavior, content formats and the trends shaping social is essential.

This role requires sharp instincts, strong creative judgement, and systems thinking. You’ll be the go-to lead on content and publishing strategy, helping markets move fast without losing focus or quality.

What You’ll Have Delivered Elsewhere

  • Built and implemented creative strategies or publishing systems that drive impact.
  • Created toolkits, templates, and playbooks that turned content strategy into clear, actionable frameworks for social media managers or creative teams.
  • Led social-first campaigns from concept to execution, ensuring brand relevance, creative cut-through, and measurable cultural impact.
  • Turned social platform expertise into publishing approaches that account for format, audience and algorithm shifts, and community behaviors.
  • Worked across departments - including creative, strategy, production, paid, influencer - to deliver integrated, best-in-class social work.
  • Served as a day-to-day content lead, reviewing and approving work, guiding teams, and managing up to clients and senior agency leadership.
  • Provided structure and support to content teams, helping them deliver consistently high quality work in fast-turnaround environments.

What Else Are We Looking For?

  • A hybrid social strategist and chronically online creative with deep platform knowledge and strong editorial instincts.
  • Skilled at translating brand strategy and audience insight into clear, replicable social content systems.
  • Thrives in complexity. Loves solving for both the big picture and the day-to-day.
  • Able to lead content teams while keeping editorial vision and tone of voice razor sharp.
  • Calm under pressure. Clear communicator. Comfortable managing up, down and across departments.
  • Experienced in overseeing content planning, reviews and publishing cadence across multiple teams and stakeholders.
  • You’ll know what great looks like on social and how to help others get there.

Our Culture and the Nice Stuff

Equity, Diversity and Inclusion runs in the water here at We Are Social. We are transparent about the changes that are needed, we are focused on making real strides, both internally and within the industry and we strive to truly be a workplace that represents, supports and advocates for ALL. Our Charter for Change in the UK  can be found here which details our focus areas across People, Work and Culture in 2025.

If you require any support, adjustments or accommodations for any reason whatsoever during the recruitment process, please let us know via recuitment@wearesocial.net

So let’s get to the good stuff,  we offer all those things you would naturally expect; 25 days holiday, pension scheme & life assurance. But what we love most is connection, so we have our WAS Passport and Work From Anywhere schemes which allow you to truly connect to colleagues all over the world! 

But what’s life around here really like day-to-day? Well, we ask our people regularly what they think about us/their role and here are some of the most common things they say:

  • I value my manager we have a good relationship
  • We love to ‘get social’ with the people I work with
  • Trusted to get on with the job, without ‘micro-management’!

If this all sounds like the place you have been waiting to find then apply now! What are you waiting for?

We Are Social Glassdoor Company Review
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We Are Social DE&I Review
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CEO of We Are Social
We Are Social CEO photo
Nathan McDonald
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Average salary estimate

$95000 / YEARLY (est.)
min
max
$70000K
$120000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Associate Editorial Director, We Are Social

At We Are Social, we’re on the hunt for an Associate Editorial Director who can elevate our creative and strategic excellence across an exciting range of content output! Our agency is recognized globally for its ingenious social media strategies and influencer marketing expertise. With a dedicated team of over 1,200 spread across four continents, we’re perfectly positioned to shape culture through our work with some of the biggest names in the business, including Amazon Music and Adidas. In this dynamic role, you’ll have the chance to dive into the vibrant world of internet culture, translating audience insights into compelling ideas that resonate. You will oversee everything from high-level campaign strategies to hands-on creation of playbooks and content systems, ensuring we provide top-notch social content that truly stands out. Leading the charge across platforms like TikTok, Instagram, and YouTube, your responsibilities will involve collaborating closely with creative talents and strategists to maximize impact. You'll also refine content frameworks that allow for both planned and real-time engagement, empowering teams to act fast while maintaining quality. If you thrive in fast-paced settings and possess deep knowledge of audience behavior and emerging trends, this might just be your dream job! Let’s connect the dots between creativity and strategy together, and help us set new benchmarks in the world of social media content.

Frequently Asked Questions (FAQs) for Associate Editorial Director Role at We Are Social
What are the main responsibilities of an Associate Editorial Director at We Are Social?

As the Associate Editorial Director at We Are Social, your core responsibilities will include overseeing creative campaigns, developing publishing systems, and turning brand strategy into high-quality social content. You'll also work collaboratively with various teams to ensure that content aligns with market needs while maintaining creative excellence and fast-paced production.

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What qualifications do I need to apply for the Associate Editorial Director position at We Are Social?

To be a strong candidate for the Associate Editorial Director role at We Are Social, you'll need a background in social media strategy and creative execution, with experience in developing best-in-class content. Strong editorial instincts, excellent leadership skills, and the ability to innovate in a rapidly changing environment are key attributes that we’re looking for.

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How does an Associate Editorial Director ensure team collaboration at We Are Social?

An Associate Editorial Director at We Are Social fosters team collaboration by establishing clear communication channels, facilitating brainstorming sessions, and guiding teams in aligning their creative outputs with the brand’s strategic vision. You'll lead by example, encouraging a culture of support and innovation, which is vital in a fast-paced agency environment.

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What makes We Are Social a great place to work as an Associate Editorial Director?

We Are Social stands out as a fantastic workplace for an Associate Editorial Director thanks to our commitment to equity, diversity, and inclusion, along with our emphasis on real connections among employees. With flexible working options and a focus on personal and professional growth, you’ll be in an environment that not only values your contributions but also encourages creativity and growth in your career.

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What skills should an Associate Editorial Director have to succeed at We Are Social?

To succeed as an Associate Editorial Director at We Are Social, you should have exceptional communication skills, a strong grasp of social media platforms, and an ability to navigate complex content challenges. Being a strategic thinker capable of balancing speed with quality will set you apart, as will your passion for internet culture and creative storytelling.

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Common Interview Questions for Associate Editorial Director
How do you approach developing a content strategy for social media?

When developing a content strategy for social media, I focus on understanding the audience first. Analyzing demographics, preferences, and behaviors guides content creation. I prioritize a mix of planned campaigns and real-time engagement to keep the strategy flexible while aligning closely with brand objectives.

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Can you give an example of a successful campaign you've led?

Certainly! In a previous role, I initiated a social-first campaign that turned a seasonal trend into a year-long conversation. By engaging influencers and leveraging user-generated content, the campaign achieved over 3 million impressions within the first month and significantly increased brand engagement.

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How do you handle tight deadlines while maintaining quality?

Handling tight deadlines requires strategic planning and clear prioritization. I create a streamlined task list and delegate effectively, ensuring that each team member understands their roles and delivers quality work without feeling overwhelmed. Regular check-ins help us stay on track, while a focus on collaboration keeps creativity alive.

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What strategies do you use to stay updated on social media trends?

Staying updated on social media trends involves a combination of following industry leaders, attending webinars, and actively engaging in social networks. I also set aside time each week to review emerging platforms and community behaviors, ensuring that our strategies remain fresh and relevant.

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Describe your leadership style when managing creative teams.

My leadership style is collaborative and supportive. I believe in fostering an environment where creativity can flourish by encouraging open exchange of ideas. I provide constructive feedback and empower team members to take ownership of their projects while aligning their output with the broader strategic goals.

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How do you ensure content aligns with brand voice and strategy?

To ensure that content aligns with brand voice and strategy, I develop clear guidelines and toolkits that outline tone, messaging, and core themes. Regular reviews and feedback loops are established during the content creation process to keep everyone on the same path toward the brand's objectives.

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What role do analytics play in your content development?

Analytics are crucial in content development, as they provide insights into audience engagement, effectiveness, and trends. I utilize data to inform content decisions, refine strategies, and even pivot when necessary. I prioritize KPIs that align with our overall objectives and adapt the content accordingly.

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How do you approach collaborative projects with other departments?

I approach collaborative projects with an emphasis on transparency and open dialogue. Establishing a shared understanding of project goals with other departments helps ensure everyone's contributions are valuable. Regular cross-departmental meetings help to synchronize efforts and maintain momentum.

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What challenges have you faced in social media content development, and how did you overcome them?

Challenges in social media content development can arise from rapidly changing trends or unexpected audience reactions. I overcome these challenges by being agile—readjusting strategies quickly based on analytics and team feedback helps us stay responsive and relevant while ensuring we maintain high-quality standards.

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Why do you want to work as an Associate Editorial Director at We Are Social?

I am drawn to We Are Social because of its innovative approach to content creation and its commitment to shaping culture. The opportunity to work at the intersection of creativity and strategic planning resonates with my passion for social media. I look forward to contributing my skills and leadership to a renowned agency that values collaboration and creativity.

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We are a global socially-led creative agency, with unrivalled social media expertise. With over 1,100 people in 16 offices around the world, we deliver a global perspective to our clients in a time when social media is shaping culture. We make ide...

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Full-time, remote
DATE POSTED
April 18, 2025

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