Web Marketing Lead

Web Marketing Lead

About Skyflow:

We are Skyflow, a Silicon Valley startup that has built the world's first data privacy vault delivered as an API. Our mission is to transform how businesses handle and protect their users' financial, healthcare, and personal information — the data that powers our digital economy. Inspired by the zero trust data vaults that Apple and Netflix built to handle customer data, we've built a cloud-based vault that is available through a simple and elegant API. With Skyflow, developers can easily build best-of-breed data privacy, security and compliance directly into their applications, the same way they use Stripe, Twilio, or Okta.

Skyflow is based in Palo Alto California, with offices in Bangalore, India, and team members working from locations all around the world. Come join us!

About the role:

Skyflow is currently looking for a highly collaborative, entrepreneurial, and strategic Web Marketer to join our growing team to help us build awareness, leads, and revenue for our unique data privacy vault technology. We're off to a fast start with excellent funding, good product/market fit, and our first enterprise customers already in production.

Key Responsibilities:

• Own the website, including strategy, leading new page development and UX/UI optimization in partnership with the Product Marketing and Content teams (ensuring a regular cadence of fresh site content), as well as daily maintenance.
• Define, measure, and optimize web visitor/prospect journey, partner with Growth Marketing on lead scoring efforts, partner with Marketing Operations to create more in-depth traffic and lead analysis, and provide ongoing reporting on performance.
• Project manage agency development efforts, partnering with Brand to ensure new designs meet our brand guidelines.
• Lead landing page design and maintenance efforts, in partnership with Growth Marketing, our design/development agency, and Marketing Operations.
• Lead global SEO efforts, including content audits, partnering with Content to handle content updates and opportunities, working with our agency to address technical issues, developing and managing internal linking strategy, and backlink strategy in partnership with our PR agency.
• Conduct ongoing competitive research on organic, paid, and content efforts, providing recommendations to the Content and Growth Marketing teams, to help optimize their efforts.

What We're Looking For:

• Extensive web management experience, including maintaining websites utilizing the Webflow CMS.
• Expertise leading SEO efforts and campaigns, with a clear understanding of search engine algorithms, ranking methods, keyword research, measurement and data mining tools.
• Well versed in analytics and tracking tools such as Google Analytics, Google Webmaster, Google Tag Manager, Hotjar, and SEMrush.
• Comfortable developing and/or guiding the development of content for the web.
• Excellent written, verbal, and interpersonal communication skills.
• An eagerness to work in an ever-changing, fast-paced startup environment (startup experience preferred).
• Bonus points for experience in the developer and technology buyer space.
• While this position is remote, it is preferable that the candidate be able to easily join meetings and regularly communicate with colleagues located in the PST timezone.

Benefits:

• Home office expense
• Health, vision, dental
• Unlimited PTO
• Flexible working hours
• Equity

At Skyflow, we believe that diverse teams are the strongest teams. We invite applicants of all genders, races, ethnicities, nationalities, ages, religions, sexual orientations, disability statuses, educational experiences, family situations, and socio-economic backgrounds.