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Creative Delivery Lead

🚀 Who Are We?

Welcome to Welltech—where health meets innovation! As a global leader in the Health & Fitness industry, we’ve crossed over 200 million installs with five life-changing apps, all designed to boost well-being for millions. Our mission? To transform lives through intuitive nutrition trackers, powerful fitness solutions, and personalised wellness journeys—all powered by a diverse team of over 700 passionate professionals with presence across 5 hubs.

Exploring new heights, we are looking for a Creative Delivery Lead who will be responsible for the speed and quality of which stills and videos are delivered across 5 products. You will drive and align the creative process and operations ensuring we avoid the duplication of roles and resource - detailing and documenting how much resource is being allocated per product. 

We’re looking for someone unique who understands the nuances of all production stages from brief to final delivery  - you will support the needs of our three main stages of production - what we refer to as concept - produce - deliver - most emphasis on delivery. 

Concept - developing a creative concept that drives the strategy for (crm / paid / organic). This requires research, collaboration with product, storyboarding and copywriting. This is covered by Creative Leads and Creative Producers - you will develop a pool of freelancers for peak periods who can support and inspire the teams with fresh ideas to avoid ad fatigue. 

Produce - this is the creative execution - multiple production streams are required depending on the concept - UGC content, Product Content and ai content. You will work to ensure the work flows smoothly from this stage to final delivery. 

Deliver  - this is the final stage of the creative process - assets are prepared for each platform (Meta, Google, Youtube, TikTok) by adding copy, sound, subtitles, resizes, localisations and uploaded to platforms - followed by testing. This is where we need to ensure the quality and speed is enhanced. 

You will work directly with the team leads of each discipline and product to analyse the demand/output/efficiency of each team member in order to optimise the end-to-end workflow by identifying gaps and opportunities to scale/automate processes.

Challenges you meet:

You will be crucial in the preparation for peak periods (Q5) by creating a flexible network of freelancers and specialists so we can scale up and down as needed—strong understanding of marketing creative processes along with graphic and motion design techniques. 

Marketing is fast paced and all adverts must be delivered on time within budget, meeting business & technical requirements on global scale - the teams produce thousands of assets per week and we need to establish the best way to monitor and meet the demand. 

Your professional qualities:

Extensive experience in end-to-end production dealing with large deliverables. 

Maintain an efficient and reliable pipeline and toolset (software and hardware) for asset delivery.

Knowledge of ai tooling that helps with processing. 

Regularly review and improve processes and tools to meet marketing goals and industry standards.

Nice to have:

You will have a keen eye for design and an interest in Wellness as you will be required to review portfolios and assign creative freelancers to products. 

Creative experience as a designer, videographer, motion editor etc so you can apply first hand knowledge to the process. 

Candidate journey: ⭕️ Recruiter call --> ⭕️ Meet the Hiring Manager --> ⭕️ Test Task--> ⭕️ Meet the Leadership team

 Why You’ll Love Being Part of Welltech:

  • Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.

  • Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.

  • Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.

  • We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!

Check out some of our products

Muscle Booster — https://musclebooster.fitness/ 

Yoga-Go — https://yoga-go.io/ 

Omo — bit.ly/OMOio 

FastEasy — https://fasteasy.life/ 

WalkFit - http://walkfit.pro 

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What You Should Know About Creative Delivery Lead, Welltech

At Welltech, we’re not just about health; we’re about transforming lives through technology and creativity, and that's where you come in as our Creative Delivery Lead. In this exciting role, you’ll oversee the creative process and ensure high-quality deliverables across our suite of health and fitness apps. Picture this: you’re at the helm, guiding the creative team from concept to delivery with a focus on collaboration, efficiency, and innovation. With your extensive experience in production, you'll streamline workflows and manage resources, ensuring that our creative assets are not just delivered on time, but also resonate with our audience. You’ll be responsible for supporting the operational needs during three crucial stages of production: concept, where strategic ideas come to life; produce, which involves executing and refining those ideas; and deliver, where you’ll ensure that our content shines on various platforms. You’ll work closely with teams, analyze output efficiencies, and leverage your creative prowess to enhance our marketing efforts while preparing for peak periods. If you’re passionate about creative processes and have a keen eye for design, then we want you to help us on this mission of creating a healthier world. So, step into the Welltech family, and let’s drive innovation together!

Frequently Asked Questions (FAQs) for Creative Delivery Lead Role at Welltech
What are the primary responsibilities of a Creative Delivery Lead at Welltech?

As a Creative Delivery Lead at Welltech, your main responsibilities include overseeing the creative process across five products, managing workflow efficiency, ensuring high-quality deliverables, and developing flexible networks of freelancers to meet peak demands. You'll collaborate with product teams during all stages of production—from concept development to the final delivery of creative assets.

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What qualifications do I need to become a Creative Delivery Lead at Welltech?

To become a Creative Delivery Lead at Welltech, you should have extensive experience in end-to-end production processes with a portfolio showcasing your creative work. Familiarity with graphic and motion design techniques is an advantage, and a strong understanding of marketing creative processes will help you thrive in this collaborative environment.

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How does Welltech support the personal and professional growth of its Creative Delivery Lead?

At Welltech, personal and professional growth is key. As a Creative Delivery Lead, you’ll be part of a culture that champions development, encouraging you to lead by example and empower your team. You’ll have access to opportunities that foster learning, collaboration, and impactful innovation within our thriving health and fitness sector.

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What tools and methodologies do Creative Delivery Leads use at Welltech?

Creative Delivery Leads at Welltech utilize specialized software and hardware for asset delivery, including any AI tools that optimize production processes. Moreover, you’ll be regularly reviewing and enhancing existing tools and methodologies to adapt to industry standards while ensuring efficiency and quality in creative deliverables.

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Can you explain the production stages that a Creative Delivery Lead oversees at Welltech?

Certainly! The Creative Delivery Lead at Welltech oversees three crucial production stages: concept, where creative ideas are developed; produce, which focuses on the execution of those ideas across various styles such as UGC and product content; and deliver, which involves preparing final assets for diverse platforms and ensuring testing is completed efficiently.

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Common Interview Questions for Creative Delivery Lead
Can you describe your experience with managing creative processes?

When responding to this question, highlight specific projects where you successfully managed the creative process from start to finish. Emphasize your ability to collaborate with cross-functional teams and ensure optimal delivery within timelines and budgets.

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How do you measure the success of a creative project?

Discuss the key performance indicators (KPIs) you use to assess success, such as engagement metrics, delivery timelines, and audience feedback. Provide examples of how you've used data to refine creative processes in the past.

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What strategies do you employ to handle tight deadlines?

Share your tried-and-true strategies for prioritizing tasks, such as effective time management, delegation, and communication with your team. Demonstrate how these strategies have helped you meet challenging deadlines without compromising quality.

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How do you keep up with industry trends in creative marketing?

Explain your approach to staying informed about industry trends, including regularly reading industry publications, attending workshops, and networking with other professionals in the creative marketing field. Mention any tools or resources you rely on for insights.

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Describe your experience in collaborating with freelance creatives.

Detail your experiences working with freelancers, including how you select talent, manage communication, and evaluate deliverables. Emphasize your understanding of different working styles and the flexibility required to manage diverse teams effectively.

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What role does data play in your creative decision-making?

Discuss how you incorporate data insights into your creative processes, such as A/B testing results, audience analytics, or feedback mechanisms to inform decisions. Highlight examples where data-driven changes led to improved outcomes.

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How have you handled conflicts within a creative team?

Provide an example of a conflict situation you encountered and how you approached resolution. Focus on your communication and mediatory skills that helped foster collaboration and maintain team morale.

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What is your approach to creating a feedback culture?

Share how you encourage constructive feedback within your team by establishing guidelines for communication and regular check-ins. Illustrate how this culture leads to continuous improvement in creativity and performance.

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What tools or software do you find essential for project management in creative roles?

Mention specific project management and creative software you’ve used to streamline processes, such as Trello, Asana, or Adobe Creative Suite, and explain how they improve collaboration and efficiency in managing creative projects.

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What excites you about the prospect of working at Welltech?

When answering, express your enthusiasm for Welltech’s mission of promoting well-being through innovation in health and fitness. Mention how you align with the company values and how you can contribute to making a meaningful impact in the team.

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Welltech is about creating mobile applications that improve the Health of Millions of People around the World! The main distinguishing feature of our People is their desire to constantly grow, develop and learn new things. We currently have 500+ p...

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DATE POSTED
December 14, 2024

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