Customer Communications Manager
Your Role at a Glance
We are seeking a dynamic and results-driven Revenue Marketing Manager to own and optimize our customer journey, driving engagement and revenue growth. This role is pivotal in aligning our content and communications strategy with our business objectives, ensuring a seamless and compelling experience for our target audience. You will be responsible for orchestrating the customer journey from initial engagement through to conversion, leveraging our marketing automation platform (Marketing Cloud) and a robust content strategy. Storytelling is at the heart of this role, as you craft compelling narratives that resonate with our audience and drive action
What You’ll Be Responsible For
Customer Journey Ownership:
Design, implement, and optimize the end-to-end customer journey, ensuring a cohesive and impactful experience across all touchpoints.
Map and analyze customer journeys to identify opportunities for improvement and drive conversions.
Develop and execute targeted communications strategies to nurture leads and drive customer engagement.
Marketing Automation Management:
Own and manage our Marketing Cloud platform, ensuring optimal configuration and utilization.
Develop and implement automated marketing campaigns, including email workflows, segmentation, and personalization.
Monitor and analyze campaign performance, providing actionable insights to optimize results.
Content Strategy and Creation:
Develop and execute a comprehensive content strategy that aligns with our business goals and target audience.
Create engaging and compelling content, including thought leadership pieces, blog posts, case studies, website copy, and marketing collateral.
Emphasize storytelling to create emotionally resonant content that drives engagement and brand loyalty.
Work with relevant agencies to produce multi language content.
Ensure all content is optimized for SEO, working closely with the relevant digital teams.
Stakeholder Management and Approval Process:
Collaborate with cross-functional teams, including sales, product, and customer success, to ensure alignment and consistency in messaging.
Manage the content approval process, ensuring accuracy, compliance, and timely delivery.
Work with global teams to align content and PR efforts.
Performance Analysis and Reporting:
Track and analyze key performance metrics, providing regular reports and insights to stakeholders.
Revenue driven to ensure goals are met to improve Attrition & drive Actie customer urgency
Use data-driven insights to optimize campaigns and improve overall marketing effectiveness.
Work with the digital marketing manager to ensure keyword research is correctly implemented.
Sales Enablement:
Create and provide sales teams with impactful content, including presentations, brochures, and product fact sheets.
Develop customer guides and email templates to support sales and customer service efforts.
General Marketing Support:
From time to time, support the wider marketing team & business with campaigns, advertisements, social media, events and internal communications.
Your Strengths and Expertise
Proven experience in revenue marketing, content marketing, or a related field.
Strong understanding of customer journey mapping and optimization.
Expertise in marketing automation platforms, Marketing Cloud & Salesforce
Excellent writing and storytelling skills, with the ability to create compelling content for diverse audiences.
Strong analytical skills, with the ability to interpret data and provide actionable insights.
Excellent communication and stakeholder management skills.
Ability to work independently and as part of a team in a fast-paced environment.
Knowledge of SEO best practices.
Knowledge of other platforms such as Tableau, Google Analytics, Litmus, Figma desirable
A strategic thinker with a results-oriented mindset.
A creative problem-solver with a passion for innovation.
Strong self-starter who thrives being autonomous.
A collaborative team player with a strong work ethic.
Organized and able to manage multiple projects at once.
Average salary estimate
If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.
At XYZ Company in Melbourne, Australia, we’re on the lookout for a passionate Customer Communications Manager who thrives in creating captivating customer journeys and driving meaningful engagement. This role is all about optimizing interactions from the first point of contact through to conversion, working closely with our content and communications strategy to resonate with our audience. You’ll be the architect of our customer journeys, designing a seamless experience across all touchpoints. Your expertise in marketing automation, especially with our Marketing Cloud platform, will be crucial as you implement automated campaigns that are targeted and personalized. Storytelling will be your superpower, allowing you to craft compelling narratives that draw our customers in. You’ll not only be creating engaging content but also analyzing how well it performs to continuously enhance our strategies. Collaboration is key; you’ll be working with diverse teams, ensuring our messaging is consistent and impactful across all platforms. Your insights will drive our revenue growth and help improve customer loyalty effectively. Join us, and be part of a dynamic environment where innovation meets results, and where your creativity will fuel our mission to connect with our audiences authentically!
Join the City of Milwaukee as a Marketing and Communications Coordinator focused on enhancing public health communications.
Golin is on the lookout for a seasoned EVP to develop compelling content strategies in a freelance capacity.
As a Marketing Channel Analytics Analyst at Squarespace, you'll play a pivotal role in shaping our marketing investments and strategies through data-driven insights.
Join Informa as a Digital Marketing Executive where you'll drive innovative marketing strategies and enhance digital presence.
Complex is on the lookout for a seasoned Head of Events, Brand Partnerships to lead innovative event strategies and collaborations with brands.
A dynamic Sales/Marketing RFP Specialist position bridging key functions in lead generation, RFP management, and brand visibility in Shelby, NC.
Join PLUS as a Marketing & Communications Coordinator to drive impactful marketing strategies and content creation in a hybrid work environment.
As a Senior Marketing Analyst at The Zebra, you'll leverage your analytical expertise to optimize marketing strategies and drive business growth in a dynamic remote setting.
Subscribe to Rise newsletter
🔮
Hi, I'm Risa! Your AI Career Copilot
you, just ask me below!
Sign up for our weekly
newsletter of fresh jobs
