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Researcher

The role


We are looking to hire a Researcher to join our Mindset Consultancy team based in Hong Kong.



Working at WGSN

Together, we create tomorrow


A career with WGSN is fast-paced, exciting and full of opportunities to grow and develop. We're a team of consumer and design trend forecasters, content creators, designers, data analysts, advisory consultants and much more, united by a common goal: to create tomorrow. 


WGSN's trusted consumer and design forecasts power outstanding product design, enabling our customers to create a better future. Our services cover consumer insights, beauty, consumer tech, fashion, interiors, lifestyle, food and drink forecasting, data analytics and expert advisory. If you are an expert in your field, we want to hear from you.



Role overview


The foundation of WGSN is our passionate experts. WGSN seeks talent globally to work within a business that offers a unique blend of specialist problem solvers, data analysts and innovative thinkers who put trends and data together to provide the answers to create tomorrow. 


The Researcher has a thirst for knowledge and a passion, you'll demonstrate a good understanding of trend, market analysis, new product development and the role data and analytics plays in commercial success.


The Trend Researcher is responsible for the creation of unique research, ensuring their findings will produce actionable insights. They will develop reports & presentations in response to client’s briefs under the guidance of consultants, leveraging WGSN core content and making recommendations using qualitative research skills. The Trend Researcher will strive to continually grow their industry related knowledge and develop their analytical skills. 



Key accountabilities
  • Acting as a support to their senior colleagues they should be commercially aware and strive to work within given time frames and budgets.
  • Delivering on the financial KPI's and other metrics  as set out in annual plans.
  • Supporting and collaborating with senior colleagues, responsible for working to client’s brief and delivering impactful, high quality insights.
  • Research and create solution driven  research as directed by Strategist/Senior Strategist. Deliver this content in either written & visual formats
  • Forecasting and tracking with quantitative and qualitative research across markets and demographics, identifying key themes and trends from the research to form clear & actionable analysis.
  • Using established frameworks and tools to conduct analysis and build trend forecasts.
  • Play an active role in project management and admin tasks, collaborating & supporting their senior colleagues.
  • Actively seek feedback and guidance on work.
  • Engaging and working with freelancers working on projects
  • Support senior colleagues with commercial activity
  • Advocates for diversity and inclusion and demonstrates these values internally and externally. 
  • Behaves as a department & Company Ambassador both internally and externally


Skills, experience and qualifications required
  • Familiar with contributing research & analysis into work streams   
  • Demonstrates experience of consumer insight, design, buying, data analysis or content creation, and demonstrates an understanding of trends
  • A good understanding of a variety of industries from consumer insight, fashion and lifestyle product areas
  • Demonstrates experience of research & analysis 
  • Knowledge of the role data and analytics plays in the research process
  • Ability to work to brief, ensuring deadlines are met and quality standards are  maintained.
  • Good organisation, communication and collaboration skills with the ability to work independently within an international team to ensure strategy & outputs are of a consistently high standard
  • Ability to build strong working relationships with key stakeholders in the business from Sales, Client Services and Marketing
  • Able to communicate concepts and ideas,  articulating  findings from  research to peers and project leads. Works across multiple formats, written, visual, digital, audio, etc
  • Technical skills: Microsoft Office, Google Workspace,  Adobe Creative Suite, Slack, Social Media platforms


What we offer


Our benefits and wellbeing package includes: 

- 20 days’ annual leave Private Medical Insurance

- Health & Fitness Subsidy benefits

- Rental Reimbursement tax benefit if applicable

- Employee Assistance Programme

- Great learning and development opportunities 



More about WGSN


WGSN is the global authority on consumer trend forecasting.


We help brands around the world create the right products at the right time for tomorrow’s consumer.



Our values 


We Are Everywhere

The future is everything, it happens everywhere. WGSN is the world-leading forecaster because we track and analyse consumer behaviours, product innovation, design and creativity, everywhere.


We Are Future Focused

We utilise our global resources and intelligence to research, source and analyse quantitative and qualitative data to produce our forecasts. Everything we do is focused on working with our customers to create a successful and positive tomorrow.


We Are Rigorous

We source, review and assess quantitative and qualitative data to produce robust, actionable forecasts. To provide credible insights and design solutions for our clients, it is essential that rigour runs through everything we do.



Our culture 


An inclusive culture is one of our key priorities. We want our people to truly be themselves and thrive. We love having a diverse team of people who bring new ideas, different strengths and perspectives & reflect the global audience we work with.



Inclusive workforce 


We are committed to supporting the environment and sustainability, including ensuring our pension plan defaults to sustainable options and striving to be net zero by 2030.  


Recognising great performance is a key part of our culture. Our Awards schemes recognise and reward the brilliant achievements of our people.  


We have a truly flexible working environment with a wide range of flexible, hybrid and agile-working arrangements. Conversations about flexible working have always been - and will continue to be - actively encouraged here. 


We want to ensure everyone has the opportunity to perform their best when interviewing, so if you require any reasonable adjustments that would make you more comfortable during the process, please let us know so that we can do our best to support you.

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CEO of WGSN
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Average salary estimate

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$65000K

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What You Should Know About Researcher, WGSN

We're excited to announce an opportunity for a passionate Researcher to join our vibrant team at WGSN in Hong Kong! As a Trend Researcher, you'll be at the forefront of consumer insights and design trend forecasting, helping to craft exceptional solutions that empower our clients to create trendy, innovative products for tomorrow. Here at WGSN, you'll collaborate with a diverse group of data analysts, consultants, and creative thinkers, all driven by our shared mission of delivering actionable insights. Your role will involve conducting in-depth research, developing impactful reports, and presenting findings that resonate with clients' needs. We value creativity and curiosity, making WGSN an ideal environment for you to enhance your analytical skills and industry knowledge. You'll work closely with senior strategists, utilize your qualitative research skills, and ensure that you consistently meet deadlines while maintaining high-quality standards. The dynamic nature of our consultancy means you'll also gain exposure to various sectors, from fashion to lifestyle, and hone your understanding of market trends. If you thrive in an eclectic setting filled with opportunities for personal and professional growth, WGSN is for you. Join us and be part of a future-focused team that values collaboration, diversity, and creativity while contributing to the ever-evolving landscape of consumer trends!

Frequently Asked Questions (FAQs) for Researcher Role at WGSN
What are the key responsibilities of a Researcher at WGSN?

As a Researcher at WGSN, you'll perform various duties, including conducting thorough market research, developing detailed reports, and presenting actionable insights to clients. You will collaborate with senior strategists to ensure that your findings can drive value for customers and actively participate in project management tasks while supporting senior colleagues.

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What qualifications do I need to apply for the Researcher position at WGSN?

To be a successful candidate for the Researcher position at WGSN, you should possess experience in consumer analysis, trend forecasting, or related fields. A good understanding of various industries and the ability to communicate complex concepts effectively are essential. Familiarity with tools such as Microsoft Office and data analytics platforms will also set you apart.

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How does WGSN support the growth and development of its Researchers?

At WGSN, we prioritize continuous learning and development. As a Researcher, you will have access to numerous training opportunities, mentorship programs, and the chance to work on diverse projects that enhance your skills. Our inclusive culture encourages you to thrive and express your unique strengths.

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What is the team culture like for a Researcher at WGSN?

The culture at WGSN is inclusive and collaborative, where diverse ideas and perspectives are celebrated. As a Researcher, you will be part of a supportive team that values communication and collaboration, empowering you to share your insights freely and contribute meaningfully to projects.

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How does WGSN approach trend forecasting and consumer insights in the Researcher role?

WGSN employs a rigorous methodology in trend forecasting, using both quantitative and qualitative data to derive meaningful insights. As a Researcher, you will actively participate in researching and identifying key trends that inform product design and brand strategies, ensuring our clients stay ahead in their industries.

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Common Interview Questions for Researcher
How do you approach market research as a Researcher at WGSN?

In responding to this question, emphasize your analytical skills and detail a systematic approach that includes identifying key objectives, selecting appropriate methodologies, and synthesizing data to inform trends. Describe past experiences where your research led to actionable insights.

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Can you provide an example of how you turned research findings into actionable insights?

When answering, share a specific instance where your research directly influenced a business decision. Highlight the process you took to analyze data, generate insights, and how those insights added value to a project or client brief.

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What strategies would you use to present research findings to clients?

Focus on your ability to tailor presentations to suit diverse audiences. Describe your methods for creating clear, visually engaging presentations and how you would articulate findings in a compelling manner that resonates with client goals.

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How do you stay updated with industry trends relevant to the Researcher position?

Indicate your proactive approach to staying informed, such as following key industry publications, attending webinars, and networking with professionals. Emphasize your commitment to learning and embracing new trends in consumer behavior.

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Describe a time when you collaborated with team members on a research project.

Share an example that showcases your teamwork and communication skills. Describe your role in the collaboration, how you coordinated tasks with colleagues, and the success that emerged from working together.

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What tools and software are you familiar with for data analysis?

List the tools you are proficient in, such as Google Workspace, Microsoft Office, and any analytics software relevant to the role. Explain how you have used these tools in past research projects to derive insights.

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How would you handle conflicting feedback from stakeholders regarding a research report?

Exemplify your conflict resolution skills by describing how you would approach the situation with a collaborative mindset. Emphasize the importance of communication and understanding different viewpoints to arrive at a satisfactory conclusion.

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What do you think are the key qualities of a successful Researcher?

Convey your understanding of qualities like curiosity, analytical thinking, and effective communication. Discuss how these attributes would enable you to excel in the Researcher position at WGSN.

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How do you ensure the quality and accuracy of your research?

Focus on the importance of a rigorous research methodology, peer reviews, and cross-referencing sources. Describe strategies that you adopt to maintain high standards and meticulous attention to detail.

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What motivates you in your role as a Researcher?

Share your passion for uncovering insights and trends that can drive innovation. Talk about your desire to contribute to the creation of tomorrow’s products and how that aligns with WGSN’s mission.

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Full-time, hybrid
DATE POSTED
December 13, 2024

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