Email & Marketing Automation Manager

The Email & Marketing Automation Manager at Window Nation plays a crucial role in developing email campaigns, managing automation workflows, and analyzing performance metrics. This includes designing and implementing compelling email content aligned with marketing objectives, conducting A/B tests for optimization, and ensuring compliance with industry regulations. Collaboration with creative and analytics teams is also a vital part of the job.

Candidates for the Email & Marketing Automation Manager role at Window Nation should hold a Bachelor's degree in Marketing or a related field, with at least four years of experience in email marketing and marketing automation. Proficiency with email marketing platforms, particularly Microsoft Dynamics, and familiarity with HTML/CSS for email customization are preferred qualifications that will strengthen an applicant's candidacy.

Window Nation emphasizes a culture of growth where employees are encouraged to be their authentic selves and pursue their passions. The Email & Marketing Automation Manager will have the opportunity to directly impact marketing strategies, participate in collaborative projects, and gain valuable insights from data analysis as part of their growth journey within the company.

The salary range for the Email & Marketing Automation Manager at Window Nation is between $85,000 and $90,000 per year, reflecting the value placed on this impactful role in driving the company's marketing initiatives.

As the Email & Marketing Automation Manager at Window Nation, you will primarily work with Microsoft Dynamics 365 for email marketing and automation. Familiarity with other automation tools and platforms may also be beneficial to enhance the effectiveness of your campaigns.

In my previous roles, I have gained extensive experience with various email marketing platforms, particularly Microsoft Dynamics 365. I have utilized these tools to create visually appealing email campaigns, analyze performance metrics, and optimize workflows to enhance engagement and conversion rates.

My approach to audience segmentation involves analyzing demographic data, engagement levels, and user behavior to create personalized campaigns. I believe in tailoring content to specific audience segments to drive higher engagement and enhance the overall effectiveness of our marketing strategies.

A/B testing is critical in my email marketing strategy as it allows me to compare different elements of campaigns, such as subject lines, visuals, and call-to-action buttons. By analyzing the results, I can gain insights on what resonates with our audience and make data-driven decisions for future campaigns.

In my last position, I spearheaded a seasonal email campaign which resulted in a 30% increase in conversions. I tailored the messaging based on customer interests and behavior, implemented clear call-to-action strategies, and utilized dynamic content to cater to different audiences, contributing to this success.

I measure campaign effectiveness using key performance metrics such as open rates, click-through rates, and conversion rates. I also conduct post-campaign analyses to identify successful elements and areas for improvement, which helps in refining future campaigns to better meet our marketing goals.

To ensure compliance with email marketing regulations, I stay informed about current laws like CAN-SPAM and GDPR. I implement best practices in email collection, provide easy opt-out options, and maintain transparent communication with subscribers about how their data is being used.

I stay updated on the latest trends in email marketing by subscribing to industry newsletters, participating in relevant webinars, and following thought leaders on social media. Additionally, I actively engage with online communities to share insights and learn from peers in the field.

I believe in open and continuous communication when collaborating with creative and analytics teams. I value input from all stakeholders, facilitate brainstorming sessions, and ensure everyone has a shared understanding of project objectives to deliver cohesive and impactful campaigns.

When managing multiple projects, I prioritize tasks based on deadlines, project importance, and potential impact on our marketing goals. I use project management tools to keep track of progress and ensure that I stay organized while adapting to changing priorities as needed.

To improve underperforming email campaigns, I conduct a thorough analysis of the existing metrics to identify specific areas of concern. This may involve testing different subject lines, optimizing send times, or adjusting content positioning to better appeal to our audiences, followed by continuous monitoring and refinement of strategies.