Lead Generation Specialist (Mexico) - job 1 of 2

The Lead Generation Specialist at Wing plays a critical role in establishing rapport with potential clients and acquiring sales leads through diverse channels such as social media and referrals. You'll collaborate with our sales and marketing teams to ensure leads are effectively nurtured in campaigns, maintain an accurate CRM, and conduct vital market research. This position emphasizes relationship-building and proactive communication to monitor lead conversion rates.

Candidates applying for the Lead Generation Specialist position at Wing should have at least one year of proven experience in lead generation or appointment setting with international clients. Excellent English communication skills, both written and verbal, are essential. Furthermore, candidates should be tech-savvy, have strong interpersonal and organizational skills, and be proficient in using lead generation software and CRM tools.

For the remote Lead Generation Specialist position at Wing, you will need a reliable computer with at least a 1.8 GHz processor and 4GB RAM, alongside a USB headset with noise cancellation features and a working webcam. Additionally, a stable internet connection with a minimum speed of 25 Mbps for primary use and 10 Mbps for backup is required to effectively communicate with clients and team members.

Wing offers a supportive and inclusive work environment for Lead Generation Specialists. Our culture focuses on collaboration, growth, and upskilling opportunities. You’ll have the flexibility of working from home while being part of a fun, engaging team that encourages ideas and innovation, ensuring job security and stability!

At Wing, we’re committed to the professional development of our Lead Generation Specialists. We provide performance incentives, paid training, and a structured pathway for career advancement. Our inclusive culture nurtures talent and encourages employees to explore new roles, enhancing both personal and professional growth.

When answering this question, provide a step-by-step breakdown of how you identify, engage, and qualify leads. Showcase your ability to utilize various channels for lead generation, how you track and manage data, and your collaborations with marketing and sales teams to convert these leads.

Discuss a specific strategy you use to address client objections effectively. Emphasize the importance of active listening, empathizing with the client’s concerns, and providing tailored solutions that highlight the benefits relevant to their needs.

List the lead generation tools and CRM software you're familiar with. Share examples of how these tools help you track leads, manage communications, and optimize processes, highlighting your comfort with technology.

Use the STAR method (Situation, Task, Action, Result) to outline a specific example where you identified a tough lead, overcame challenges, and successfully converted them. Highlight your resilience and strategic thinking throughout the process.

Share your approach to lead qualification, such as assessing needs, potential value, and readiness to buy. Explain how you use data and follow-up strategies to prioritize leads, ensuring high-potential prospects receive timely attention.

Discuss the importance of market research in understanding customer needs, identifying target demographics, and refining your lead generation strategies. Provide examples of how market insights have guided your past efforts.

Explain the metrics and KPIs you track to evaluate the performance of your lead generation efforts. Mention specific tools or dashboards you use to analyze data and how you leverage this information to improve future campaigns.

Discuss your approach to initiating contact with leads, mentioning how you tailor your communication based on client profiles, use a friendly tone, and ensure clarity in messaging. Highlight examples of effective outreach methods you've used.

Demonstrate your knowledge about Wing’s mission and values. Share how your skills align with the Lead Generation Specialist role and express enthusiasm for contributing to the team and being part of a company that redefines the future of work.

Share your organizational techniques, such as using CRMs, setting reminders, and utilizing calendar tools to manage tasks efficiently. Emphasize your ability to keep track of communications and follow-ups, ensuring a well-structured process.