CRM Specialist (all genders) — Retail & CPG Vertical
Skills
- Experience in CRM with a focus on data-driven strategies
- Strong analytical skills and experience with CRM tools
- Technical understanding of APIs and data flows
- Fluent in German and English
Responsibilities
- Develop and implement a comprehensive CRM strategy to enhance customer loyalty
- Advise and manage internal departments and external agencies in the planning and execution of targeted CRM measures
- Segment target audiences based on behavioral data to derive tailored actions
- Conceptualize and analyze performance-driven CRM campaigns in collaboration with teams
- Build, automate, and optimize scalable customer journeys for relevant use cases
Benefits
- Flexible working hours
- Work from home or office as preferred
- 30 days of vacation per year
- Access to Urban Sports Club
- Positive team environment
Average salary estimate
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