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Digital and Channel Reporting Analyst

Your work days are brighter here.At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.About the TeamIt's fun to work in a company where people truly believe in what they're doing. At Workday, we're committed to bringing passion for data and a focus on actionable insights to the Marketing organization. We work hard, and we're serious about what we do. But we like to have a good time, too. In fact, we run our company with that principle in mind every day: One of our core values is fun.About the RoleWe are seeking a skilled and passionate Adobe Analytics Digital and Channel Reporting Analyst to join our growing team. In this role, you will be responsible for leveraging Adobe Analytics and Snowflake to track, analyze, and report on digital marketing performance across various channels. Your insights will drive data-driven decisions to optimize campaigns, improve customer experiences, and ultimately contribute to business growth.About YouBasic Qualifications:• 6+ years working with Adobe Analytics in a digital marketing or analytics role.• Strong understanding of data warehousing principles and proven experience designing, building, and maintaining data pipelines in Snowflake.• Strong understanding of digital marketing channels and best practices.• Prior experience in B2B digital marketing preferred.• Proficiency in data analysis, reporting, and visualization techniques.​Other Qualifications:• Excellent communication and presentation skills, both written and verbal.• Ability to work independently and as part of a team.• Strong analytical and problem-solving skills.• Proven track record of using data to identify areas of opportunity and present recommendations for improvement.Workday Pay Transparency StatementThe annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.Primary Location: USA.CA.PleasantonPrimary Location Base Pay Range: $114,700 USD - $172,100 USDAdditional US Location(s) Base Pay Range: $97,400 USD - $172,100 USDOur Approach to Flexible WorkWith Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!
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What You Should Know About Digital and Channel Reporting Analyst, Workday

At Workday, we believe that every day can be brighter, which is why we are seeking a talented Digital and Channel Reporting Analyst to join our enthusiastic team in Atlanta, GA. Your role will be pivotal as you will dive deep into the world of Adobe Analytics and harness the power of data to track, analyze, and report on our digital marketing performance across various channels. If you have a passion for data and a knack for creating actionable insights, this is the perfect opportunity for you! With over 6 years of experience in digital marketing or analytics, you will leverage Snowflake for data warehousing, designing and maintaining data pipelines that facilitate powerful reporting. You’ll be working in a collaborative environment that values each Workmate's contributions, emphasizing a culture of fun and innovation. By providing data-driven insights, your efforts will help optimize marketing campaigns while enhancing customer experiences. At Workday, we prioritize our people and believe that a healthy work culture leads to success. If you're ready to transform the way we make decisions and drive business growth with your analytical skills, we would love to have you on our team. Come as your brightest self, and let's make a difference together!

Frequently Asked Questions (FAQs) for Digital and Channel Reporting Analyst Role at Workday
What qualifications are needed for the Digital and Channel Reporting Analyst position at Workday?

To qualify for the Digital and Channel Reporting Analyst role at Workday, applicants should have over 6 years of relevant experience with Adobe Analytics and a strong understanding of data warehousing, particularly using Snowflake. Additionally, familiarity with digital marketing channels and best practices is essential. Experience in B2B digital marketing is preferred, alongside proficiency in data analysis and reporting techniques.

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What are the primary responsibilities of the Digital and Channel Reporting Analyst at Workday?

As the Digital and Channel Reporting Analyst at Workday, you will be responsible for harnessing Adobe Analytics to track, analyze, and report on our digital marketing performance. You’ll provide insights that drive data-informed decisions to enhance campaigns and improve customer engagement. Your analytical skills will directly contribute to optimizing marketing strategies and supporting business growth.

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How does Workday ensure a positive work culture for Digital and Channel Reporting Analysts?

Workday emphasizes employee wellness, collaboration, and fun in the workplace, which is essential for the Digital and Channel Reporting Analyst role. Our culture is built around valuing each individual’s contributions, fostering a supportive environment. We believe that when our Workmates thrive, they perform better, which is integral to our success.

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What skills are necessary for success as a Digital and Channel Reporting Analyst at Workday?

Successful Digital and Channel Reporting Analysts at Workday demonstrate strong analytical and problem-solving skills. Excellent communication and presentation abilities are crucial for articulating insights clearly to both technical and non-technical stakeholders. Proficiency in visualization techniques to present data effectively is also a key skill for this role.

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What opportunities for career development exist for Digital and Channel Reporting Analysts at Workday?

At Workday, we prioritize the development of our employees. As a Digital and Channel Reporting Analyst, you will have access to various training programs and mentorship opportunities to hone your skills further. Furthermore, as the company grows, there are ample opportunities to advance within the analytics and marketing teams.

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Common Interview Questions for Digital and Channel Reporting Analyst
How do you approach data analysis in your role as a Digital and Channel Reporting Analyst?

In my role as a Digital and Channel Reporting Analyst, I approach data analysis by first defining key metrics and objectives aligned with business goals. I then gather data from various sources, utilizing tools like Adobe Analytics to track performance. Following this, I analyze trends to identify insights, ensuring I can present actionable recommendations to the team.

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Can you provide an example of how your data analysis impacted a marketing campaign?

Certainly! In my previous role, I analyzed customer engagement data and discovered that certain content types were performing significantly better than others. By presenting this insight to my team, we adjusted our marketing strategy to focus on high-performing content, which resulted in a 30% increase in engagement and overall campaign success.

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What experience do you have with Adobe Analytics and its features?

I have over 6 years of experience using Adobe Analytics, where I have leveraged features such as segmentation, custom event tracking, and funnel analysis to gain insights into user behavior. My expertise includes setting up tracking codes, creating dashboards, and generating reports that contribute meaningfully to marketing strategies.

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How do you ensure accuracy in your data reporting?

To ensure accuracy in data reporting, I implement rigorous quality control checks throughout the data collection and analysis process. This includes validating data sources, cross-referencing information with other analytics tools like Snowflake, and regularly reviewing reports for consistency before presenting findings to stakeholders.

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What strategies do you use to communicate your insights to non-technical stakeholders?

When communicating insights to non-technical stakeholders, I focus on simplifying complex data into relatable narratives. I use clear visuals and avoid jargon, emphasizing key takeaways and actionable insights that align with their objectives. I also encourage questions to foster a collaborative understanding of the data.

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Describe your experience with data visualization techniques.

I am well-versed in various data visualization techniques, utilizing tools like Adobe Analytics and Tableau to create interactive dashboards and visual reports. My goal is to present data in a compelling manner that enhances understanding and drives decision-making among stakeholders.

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How do you stay updated on digital marketing trends?

Staying updated on digital marketing trends is crucial, so I regularly follow industry blogs, attend webinars, and participate in online courses. I also engage with professional networks and communities where I can share knowledge and learn from fellow professionals.

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What is your process for optimizing digital marketing campaigns?

My process for optimizing digital marketing campaigns begins with establishing clear KPIs and metrics. I continuously gather and analyze performance data, identifying areas for improvement. Depending on the insights, I may suggest changes in audience targeting, messaging, or channel strategy to enhance overall performance.

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How do you handle tight deadlines and pressure in your work?

When faced with tight deadlines and pressure, I prioritize tasks by urgency and impact. I stay organized, break tasks into manageable parts, and focus on delivering high-quality work, while maintaining open communication with my team to address any challenges that arise.

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What do you think is the most important aspect of being a Digital and Channel Reporting Analyst?

The most important aspect of being a Digital and Channel Reporting Analyst is the ability to translate complex data into actionable insights that drive business decisions. It's crucial to have a thorough understanding of both data and marketing strategies to unlock opportunities for growth and improvement.

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Workday brings finance, HR, and planning into one system, making it possible for enterprises of all sizes to shed their disparate systems and build better businesses. We serve over 7,900 of the world’s largest companies, educational institutions, ...

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Full-time, hybrid
DATE POSTED
December 9, 2024

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