Account Manager

An Account Manager at Workman LLP plays a crucial role in the Placemaking team's destination marketing efforts. This position focuses on developing integrated marketing programs that increase footfall and engagement in retail and commercial properties. From building client relationships to implementing creative marketing strategies, the Account Manager actively contributes to projects that enliven and regenerate spaces.

To be an Account Manager at Workman LLP, candidates should possess strong communication skills and a proactive, positive approach to their work. Experience in marketing, project management, or a related field is essential. Additionally, having a passion for events and innovative marketing solutions will set you apart in this role.

At Workman LLP, we value the growth and development of our Account Managers. We provide opportunities for continuing education, mentorship programs, and access to workshops that enhance skills and knowledge within the property and marketing sectors. Our emphasis on internal promotion means your career can flourish here!

Workman LLP fosters a collaborative and supportive culture for Account Managers. With a focus on teamwork, creativity, and making a positive impact, employees are encouraged to share ideas and innovate. We also host social events and provide benefits that ensure a healthy work-life balance, making Workman a great place to grow your career.

Account Managers at Workman LLP enjoy a comprehensive benefits package that includes hybrid working options, flexible hours, discretionary bonuses, healthcare, and wellness programs. Additional perks like extra holidays for long service, lifestyle benefits such as gym memberships, and exciting social events further enhance the employee experience.

The key responsibilities of the Account Manager at Workman LLP include building and maintaining professional relationships, developing marketing strategies, managing budgets, and overseeing the delivery of marketing activities. Successful candidates will also support Marketing Assistants and work closely with senior team members on placemaking consultancy projects.

Essential skills for an Account Manager at Workman LLP include excellent communication and interpersonal abilities, strong organizational skills, creative thinking, and the capacity to manage multiple projects simultaneously. A proactive attitude and a passion for events and marketing will help you thrive in this role.

When answering this question, be specific about the strategies you used, the goals you aimed to achieve, and the results of your efforts. Discuss how you adapted your approach based on feedback or data and highlight your creativity in developing solutions for past projects.

Discuss your approach to prioritization, such as using project management tools or setting clear deadlines. Encourage interviewers by sharing an example where you effectively managed competing deadlines and how it contributed to the overall success of the marketing initiatives.

Select a relevant challenge that demonstrates your problem-solving skills. Explain the context, what actions you took to resolve it, and highlight what you learned from the experience. This shows resilience and adaptability—qualities that are valuable in the marketing industry.

Detail the key performance indicators (KPIs) you look at, such as footfall, engagement rates, or revenue generated. Discuss how you gather and analyze data post-campaign and how you use these insights to inform future strategies, demonstrating your analytical skills and results orientation.

Discuss your familiarity with budgeting processes, how you prepare marketing budgets, and monitor expenditures. Use specific examples to illustrate your experience managing budgets effectively and ensuring that marketing campaigns deliver a good return on investment.

Highlight the importance of strong teamwork in accomplishing marketing goals. Discuss how you collaborate with internal teams and external partners, emphasizing your communication skills and any successful projects that resulted from effective collaboration.

Provide details about the event, including your role, the planning process, and the outcomes. Mention any challenges faced and how you addressed them. This showcases your event planning skills and your ability to create engaging experiences for clients.

Share your strategies for continuous learning, such as attending workshops, following industry leaders on social media, or reading relevant publications. This demonstrates your commitment to professional development and your enthusiasm for staying ahead in the field.

Use a specific example to illustrate your adaptability. Explain the original strategy, what prompted the need for change, and the successful adjustments you made. This shows your ability to pivot and innovate based on changing circumstances or feedback.

Summarize your relevant experience, skills, and successes that fit the role. Focus on your passion for marketing and how your initiatives align with Workman LLP's goals for placemaking and community engagement. This is your opportunity to sell yourself!