XDR Product Marketing Director

What We Do:

Managing cyber risk, together.

Forescout delivers automated cybersecurity across the digital terrain. We empower our customers to achieve continuous alignment of their security frameworks with their digital realities, across all asset types – IT, IoT, OT, and IoMT. It is a non-stop journey, managing cyber risk through automation and data-powered insights.

What You Will Do:

As the lead Product Marketer, XDR, you will be the voice of the customer and market to define/
direct how Forescout delivers on relevant threat detection and incident response outcomes. Using
this insight, you’ll create compelling and differentiated messaging and evangelize it through our
marketing and sales efforts and into our analyst community. You will serve as the subject matter
expert to our sales, sales enablement, operations and marketing teams and deliver compelling
content where required. You are an exceptional product marketer, storyteller and strategist with
excellent project management skills and ability to get things done.

• Messaging and Positioning: Deliver a compelling value proposition and translate our
  product’s vision and its technical concepts to clearly articulate Forescout’s strategy, benefits
  and differentiation
• Storytelling: Work closely with other product marketers to unify the story of our
  cybersecurity solutions with the unique capabilities of our XDR platform
• Go to Market Execution: Lead the product line’s cross-functional go to market initiatives.
  Use market and competitive analysis to influence your GTM plans.
• Persona and Use Case Development: Work with product, sales and fellow product
  marketers to define buyer / user personas and how XDR solves their use cases.
• Collaboration: Partner closely with product teams on product strategy, narrative creation,
  and product functionality ranking. Drive sales enablement and help scale marketing
  initiatives for our XDR offering
• Content Creation: Drive awareness by creating marketing assets like demo videos, blogs,
  emails, content, webinars, webcontent, and more
• Evangelize: Be comfortable speaking with sellers, customers, analysts and be able to
  present at industry conferences and events
  
  

What You Bring to Forescout:

• 8+ years of product marketing experience with 3+ years in XDR, EDR, SOC, or SIEM solutions
• Deep understanding of security operations domain, market trends, competitive landscape
  and customer requirements
• Ability to work in conjunction with Product Management to define and refine product
  roadmaps
• Outstanding technical, verbal and written communication skills
• Comfortable with creating and delivering presentations in a range of environments, from
  industry conferences to customer and industry analyst briefings
• Demonstrated record of working cross-functionally to drive sales, demand generation and
  overall organization and business success
• Experience and innovative energy to champion successful market and competitive
  disruption initiatives
• Bachelor’s degree required - Technical degree or equivalent background or equivalent
• Ability to travel

What Forescout Offers You

• Competitive compensation and benefits – we cover 80% of employee and dependents’ benefits premiums (US only), 401K match, generous PTO policy, and much more

• Collaborative and innovative environment – make an impact on worldwide security while working on the hottest technology
• Leadership that supports and encourages professional growth and development
• Want a glimpse of Life @ Forescout? Check us out on Facebook and Instagram
• Learn more at: forescout.com

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