Digital Marketing Specialist

Join Xylem in the global mission to #LetsSolveWater! As a leading water technology company with 23,000 employees operating in over 150 countries, Xylem is at the forefront of addressing the world's most critical water challenges. We invite passionate individuals to join our team, dedicated to exceeding customer expectations through innovative and sustainable solutions.We're Hiring for a Digital Marketing Specialist!The Role : Xylem seeks to hire a Digital Marketing Specialist to assist in various digital marketing activities with their primary focus being on email creation, marketing automation support, data and analytics. We are looking for someone who has a strong understanding and passion for digital marketing concepts, trends and best practices and a willingness to experiment with new technologies and marketing methods. This position will report to the Global Digital Marketing Automation Manager and can be based hybrid or in one of our offices.If you are excited and passionate about helping #LetsSolveWater, consider joining our team today! Xylem, Inc. is a leading global water technology company servicing more than 150 countries and is dedicated to solving the world's most challenging water issues. We are looking for individuals to join our mission by exceeding customer expectations through smart sustainable solutions. At Xylem, you will have the opportunity to solve water by participating in our paid Volunteer Program, Xylem Watermark (https://www.xylem.com/en-us/watermark/) !Essential Duties/Principal Responsibilities:- Well-versed in all things digital marketing, including SEO, content strategy, web design/development, PPC, social media, Marketo/email marketing, etc.- Heavy focus on all email marketing activities as part of the wider digital marketing strategy. Tasks consist of building email lists, creating and optimizing emails for conversion, defining and adjusting email marketing plans and/or strategies based on analytics.- Work across marketing teams to continuously test and improve campaign creative, copy and audience targeting to ensure campaign optimization.- Support marketing/lead generation strategies to improve sales for new and existing products or build and improve our customer database- Assist with the creation and copywriting of digital content such as web pages, email, blogs, infographics, videos, social media, paid ads etc.- Work with marketing teams to create, manage, measure and optimize campaigns to meet established KPIs.- Stay up-to-date with XA Martech stack and assist in useMinimum Qualifications: Education, Experience, Skills, Abilities, License/Certification:- Minimum of 2 years background with digital marketing, with at least 1 years' experience heavily focused on email marketing using tools such as Marketo, Eloqua, etc.- Four-year college degree in Marketing, Communications, Digital Media or another relevant field is required.- Creative problem solver- Decisive with good judgment. Must be able to work effectively with a high level of autonomy and minimal direct oversight- Excellent interpersonal, oral and written communication skills- Experience with content marketing & management- Ability to keyboard 75% percent of the time and to remain seated for extended periodsPreferred Qualifications:- Ability to perform as both a strategic thinker and tactical planner; reporting on data and analyzing it to take action- Demonstrated experience and expertise in Adobe Creative Suite and Marketo- Experience with Google AdWords and Google Tag Manager- Marketo Certified- Fluent in HTML- Thorough understanding and knowledge of optimization techniques (email, web page, paid)Salary: $62,000 - $80,000Job postings will include a wide salary range, with each role's pay falling within that range. The starting salary is based on factors such as skills, experience, location, and market conditions.Xylem does not provide visa sponsorship for this positionStarting pay is dependent on multiple factors, such as skills, experience and work location, and is not typically at the top of the range. At Xylem we offer a competitive compensation package with a generous benefit package, including Medical, Dental, Vision plans, 401(k) with company contribution, paid time off, paid parental leave and tuition reimbursement.At Xylem, we embrace diversity and strive to create avenues where employees feel valued and appreciated through our DE&I initiatives and Employee Resources Groups (ERG). Xylem is proud to be an Equal Employment Opportunity and Affirmative Action workplace. Xylem prohibits discrimination, harassment of any kind and does not discriminate in employment on the basis of race, color, religion, sex or sexual orientation (including pregnancy and gender identity), national origin, political affiliation, marital status, medical conditions or disability, genetic information, age, or other non-merit factors.Join the global Xylem team today! (http://www.xylem.com/) Xylem is a team creating advanced technology solutions to the world's water challenges through developing new technologies and services that will improve the way water is used, conserved, and re-used in the future is central to our work. Our products and services move, treat, analyze, monitor, and return water to the environment, in public utility, industrial, residential, and commercial building services settings. Xylem also provides a leading portfolio of smart metering, network technologies and advanced analytics solutions for water, electric and gas utilities.Disclaimer: The information listed within this job description is designed to indicate the general nature of work expected for this position and shall not be viewed as a comprehensive inventory of all duties, responsibilities, and qualifications required in this position. Employees must be able to perform the essential functions of the position satisfactorily and if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job absent undue hardship. Xylem reserves the right to modify this job description or assign other duties to this position as needed.Salary range:$62,000.00 - $99,000.00Join the global Xylem team to be a part of innovative technology solutions transforming water usage, conservation, and re-use. Our products impact public utilities, industrial sectors, residential areas, and commercial buildings, with a commitment to providing smart metering, network technologies, and advanced analytics for water, electric, and gas utilities. Partner with us in creating a world where water challenges are met with ingenuity and dedication; where we recognize the power of diversity, equity and inclusion in driving innovation and allowing us to compete more effectively around the world.At Xylem, you'll not only contribute to solving water issues but also have the chance to make a difference through our paid Volunteer Program, Xylem Watermark. We embrace diversity and prioritize our employees' well-being through our DE&I initiatives and Employee Resource Groups (ERG). Proud to be an Equal Employment Opportunity (including disability and veterans) and Affirmative Action workplace, Xylem fosters an inclusive environment free from discrimination or harassment.Please note that the information in this job description outlines the general nature of the position and is not an exhaustive list of duties. Xylem is dedicated to providing reasonable accommodations to enable all employees to perform their essential job functions. We reserve the right to modify this job description and assign additional duties as needed. Embrace the opportunity to be part of Xylem's transformative journey in shaping the future of water technology! #XylemCareers #GlobalImpact #WaterInnovation