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Manager, Media & Performance Marketing

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JOB SUMMARY

This role focuses on driving business performance through strategic planning and execution of media. Key responsibilities include media planning, in-flight optimization, post-activity analysis and evaluation, agency management, and managing third-party delivery channels. The role demands a passion for driving business outcomes, strong partnership management skills, and an analytical approach to solving business challenges. The ideal candidate should excel in digital marketing, analytics, and program management to deliver personalized and engaging content and have a mindset focused on continuous improvement.

ESSENTIAL JOB FUNCTIONS

Develop and manage the master plan and calendar of digital marketing campaigns to effectively achieve revenue objectives.
Work with IT, Operations, Marketing, and other interdisciplinary areas to execute strategies to ultimately drive category growth.
Ensure the flawless execution of marketing promotions and programs in partnership with the media agency and local marketing team.
Collaborate on local media strategy to support key growth markets and new restaurant openings.
Develop test & learn plans and ensure each campaign has clear metrics and is achieving appropriate KPIs to further business objectives.
Partner with third-party delivery aggregators to drive growth.

SKILLS AND KNOWLEDGE REQUIREMENTS

Bachelor’s Degree in Marketing or other related field required.
7-10 years of related experience in digital marketing, or similar.
Strong analytical and project management skills
Self-motivated team player who brings excitement and enthusiasm to work each day.
Enjoys working in a fast-paced, constantly iterating environment.

COMPENSATION

Salary Range: $134,500.00 to $140,000.00 annually + bonus eligibility. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate’s location, experience, and other job-related factors.

At Yum! Brands and at The Habit Restaurants, LLC, one of our core values is to Believe in ALL People. This means seeing the value in everyone and unlocking their full potential to be their best self. The Habit Restaurants, LLC is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic. We are committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.

US Job Seekers/Employees - Click here to view the “Know Your Rights” poster and supplement and the Pay Transparency Policy Statement.

Beware of fake job postings using Yum! and/or our brand logos -- KFC, Pizza Hut, Taco Bell and Habit Burger & Grill -- on fraudulent sites. Yum! Brands only posts jobs on official career pages and never asks for money during onboarding. Avoid unsolicited contacts via Telegram, WhatsApp or similar social apps.

Employment eligibility to work with Yum! in the U.S. is required as the company will not pursue visa sponsorship for this position.

BENEFITS

Competitive base pay with benefits including:

Up to 4 weeks of vacation per year plus additional sick days
Hybrid work schedule and year-round flex day Friday
Up to 10 Paid Holidays + 1 Floating Holiday
The company provided Recharge Days to unplug and reenergize
Competitive bonus program for eligible roles
Recognition-based culture

FAMILY BENEFITS:

Comprehensive medical, dental, and vision benefits including prescription drug benefits & 100% preventative care starting on Day 1
Healthcare and dependent care flexible spending accounts
Employee Assistance Program available to all employees and their dependents
Generous parental leave
Onsite Childcare through Bright Horizons

ADDITIONAL PERKS:

401(k) benefit plan with a 6% matching contribution
Up to 2 Paid Days to Volunteer for any non-profit or charitable organization important to you
Access to LinkedIn Learning

NOTE: This job description is not intended to be all-inclusive. Team Members may perform other related duties as negotiated to meet the ongoing needs of the organization.

Average salary estimate

$137250 / YEARLY (est.)

min

max

$134500K

$140000K

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What You Should Know About Manager, Media & Performance Marketing, Yum!

Exciting opportunities await as a Manager of Media & Performance Marketing at The Habit Restaurants, LLC in Irvine, California! In this dynamic role, you'll be at the forefront of driving business performance through strategic media planning and execution. Your responsibilities will blend creativity with analytical prowess; you'll develop comprehensive marketing campaigns designed to propel revenue growth. You'll collaborate closely with various teams—IT, Operations, Marketing, and more—to execute plans that not only engage customers but also support new restaurant openings. A crucial part of your job will involve post-campaign analysis, ensuring that every initiative meets its KPIs while continuously seeking opportunities for improvement. You'll manage relationships with third-party delivery channels, crafting partnerships that enhance our market presence. With 7-10 years of experience in digital marketing, your insights will steer our promotional efforts in a fast-paced environment that thrives on collaboration and innovation. This position not only offers a competitive salary but also a chance to be part of a value-driven company committed to inclusion and excellence. If you’re passionate about media and performance marketing and have a knack for using data to drive decision-making, we’d love to see what you can bring to our team at The Habit Restaurants, LLC!

Frequently Asked Questions (FAQs) for Manager, Media & Performance Marketing Role at Yum!

What are the key responsibilities of the Manager, Media & Performance Marketing at The Habit Restaurants?

As the Manager, Media & Performance Marketing at The Habit Restaurants, you'll focus on media planning, optimization, evaluation, and managing third-party delivery channels. Your role will involve strategic collaboration with cross-functional teams to achieve business objectives, ensuring campaigns align with revenue goals and drive positive business outcomes.