The (Senior) SEO Manager at ZEAL Network SE is responsible for developing and implementing a comprehensive SEO strategy for our new businesses, Dreamhouse Raffle and freiheit+. This includes optimizing both on-page and off-page factors, conducting keyword and competitor analyses, and monitoring SEO KPIs to derive actionable insights. Collaboration with developers for technical SEO improvements and crafting impactful content is also key to this role.

To qualify for the (Senior) SEO Manager role at ZEAL Network SE, candidates should have 5-7 years of professional SEO experience, strong expertise in both on-page and off-page SEO, and proficiency with SEO tools such as Google Search Console, Ahrefs, SEMrush, and SISTRIX. An analytical mindset with strong numerical skills is essential, along with excellent communication skills in both German and English.

Candidates applying for the (Senior) SEO Manager position at ZEAL Network SE are expected to have a minimum of 5-7 years of SEO experience. Familiarity with both corporate and startup environments is advantageous, and a basic understanding of HTML, CSS, and JavaScript can also be beneficial, although it’s not a strict requirement.

The (Senior) SEO Manager at ZEAL Network SE will utilize various industry-standard SEO tools such as Google Search Console, Ahrefs, SEMrush, and SISTRIX. Proficiency with these tools is essential for conducting keyword analyses, monitoring SEO performance, and developing effective strategies to enhance organic visibility.

ZEAL Network SE is committed to personal growth and development for its employees. As a (Senior) SEO Manager, you will have access to an annual development budget of €1,500 to invest in your professional development. Our culture encourages ongoing learning and supports employees in enhancing their skills while having the autonomy to lead their projects.

When answering this question, provide specific examples of on-page SEO strategies you have implemented in the past. Discuss the methodologies you used for optimizing title tags, meta descriptions, and content structure. Use metrics and results to illustrate the impact of these strategies on search rankings and organic traffic.

In your response, outline the techniques you use for off-page SEO, such as guest blogging, influencer outreach, and social media marketing. Emphasize the importance of high-quality backlinks and discuss any successful campaigns you've executed to improve domain authority and visibility of your previous endeavors.

Provide a brief overview of your preferred SEO tools, such as Google Search Console, SEMrush, or Ahrefs, and explain why you find them effective. Discuss features you utilize for keyword research, competitor analysis, and performance tracking and how these insights contribute to successful SEO strategies.

This is your chance to highlight a successful project. Describe the SEO challenges faced, the strategies implemented, and the results achieved. Discuss how you defined KPIs, tracked progress, and adjusted your tactics based on data analysis to ensure a positive outcome.

Discuss your approach to staying updated with SEO trends, like following industry blogs, participating in webinars, and engaging with professional communities. Highlight any specific resources you rely on and how you’ve successfully implemented recent trends into your SEO strategies.

In your answer, explain the importance of technical SEO in ensuring a site is crawlable and indexable. Discuss aspects like site speed, mobile optimization, and structured data, and how you incorporate technical SEO into your overall strategy to enhance user experience and search rankings.

Elaborate on the KPIs you consider crucial for measuring SEO success, such as organic traffic, conversion rates, and keyword rankings. Detail how you track and analyze these metrics to derive insights and improve future SEO strategies.

Outline your methodology for keyword research, including identifying target users, analyzing competitive keywords, and utilizing tools for discovery. Discuss how this research influences your content strategy and the importance of prioritizing keywords based on search intent.

Share your problem-solving approach when encountering SEO challenges, such as drops in rankings or algorithm changes. Discuss your process for identifying issues, analyzing underlying causes, and implementing corrective actions while adapting strategies as necessary.

Provide actionable strategies tailored for small businesses, such as optimizing Google My Business listings, focusing on local SEO, and creating valuable content. Discuss how small businesses can compete in a saturated market through unique positioning and targeted outreach.