Lifecycle Marketing Manager

About the team We are the team that develops the marketing strategy and execution of outbound lifecycle marketing channels (including email, sms, push and direct mail) to meet customer needs and business goals. The Lifecycle Marketing and Communication Team sits at the center of developing customer experiences and communications throughout the entire customer journey. We are laser-focused on... developing programs crafted to deliver outstanding experiences to our customers who are on the journey to a new home. We help people discover Zillow and connect them to our tools and services to get them into their next home. Our growing team is customer focused, collaborative, data-informed, and innovative. We partner closely with Product Marketing, Creative Services, Customer Insights, Decision Sciences, and Product to deliver high-performing marketing campaigns. About the role About the role: As a Lifecycle Marketing Manager, your role is to recommend and develop high-impact strategies powered by marketing automation to improve the customer experience for Seller/Buyers. That includes driving customer leads, leveraging user understanding, dynamic content and an omni-channel approach to increase our marketing effectiveness. You'll be key in assisting our customers with purchasing their next home, ultimately helping them unlock life's next chapter! In this position you will have the opportunity to: Partner collaboratively with Marketing and Product leads to develop, launch and optimize cross-channel outreach strategies supporting our buyer and seller customer personas Provide thought leadership to optimize and expand user activation, growth, and reactivation programs through a deeply-personalized customer experience Partner with Marketing Operations, Product and Engineering to drive the implementation of deeper personalization through identifying and segmenting audiences based on explicit customer data and models. Support the effort to grow first party addressable audiences through owned and 3rd party sources. Drive test-and-learn optimizations; provide insights and recommendations through analysis on as-appropriate basis; use analytics and qualitative and quantitative insights to identify, size and prioritize opportunities Own the end-to-end management of outbound marketing go to market programs, including multi-channel recommendations, creation, deployment, testing, optimization, analysis and reporting Who You Are: Have 5 years of experience leading lifecycle, email, CRM and/or Engagement Marketing programs Have considerable experience with marketing automation Have experience with lead generation through 3rd party paid sources. Proven experience deriving and using customer insights and data to understand the customer base (Tableau, Google Analytics, etc.) You are comfortable with ambiguity and change, and have experience in building programs quickly from the bottom up A successful track record of developing and executing channel strategies, including measuring and delivering on performance targets Collaborate well with partners across the organization and thrive in a dynamic, fast-paced, and highly-fluid environment This role has been categorized as a Hybrid position. Hybrid employees regularly work at an existing ZG corporate office for approximately 10 to 80 percent of their time each month, and the rest of the time they may work from a remote physical location of their choice within a reasonable commuting distance from the corporate office which must be identified to the Company in advance. The Recruiter and Hiring Manager will set expectations on the employee's preferred time in office. ZG has not defined a reasonable distance, and expects employees will use judgment in determining this for themselves and understand the implications re: time commitment and cost of daily commute. Who you are In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Get to know us Zillow is reimagining real estate to make it easier to unlock life's next chapter. As the most-visited real estate website in the United States, Zillow and its affiliates offer customers an on-demand real experience. Millions of people visit Zillow Group sites every month to start their home search, and now they can rely on Zillow to help make it easier to move -- and no matter what job you're in, you will play a critical role in making this vision a reality. Salary Range: $100K -- $150K Minimum Qualification Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualifications