Social Media Specialist

About Ziplines

Ziplines Education is a category-leading education company that partners with universities to deliver industry-focused certificate courses that prepare professionals for today’s digital-first workforce. Each year, we have the opportunity to help thousands of career advancers build the knowledge, skills, and credentials they need to move their careers forward. 92% of learners would recommend our programs, and our net promoter score is consistently in the excellent range. Together, we empower adult learners to confidently pursue the career they’ve always wanted.

The Role

You’ll be a key member of our social media community engagement team, managing and responding to interactions across platforms. You'll be a brand ambassador of our university partners, ensuring their brand voice shines through every comment and message and protects their reputation (and ours). You’ll improve processes to create a scalable approach to engagement, leveraging technology to make us more efficient and effective.

Who You Are
You’re a social media enthusiast who loves fostering positive interactions and understands that feedback and comments are a gift. You know how to engage an audience and respond thoughtfully. You combine exceptional communication skills (especially written) with the ability to manage the fast-moving world of social media.

• You have 2+ years of experience in social media moderation, copywriting and content engagement , etc.

• You are proficient with major social platforms (Instagram, Facebook, Twitter, LinkedIn) and social media tools (e.g., Hootsuite, Sprout Social, Buffer).

• You have strong communication skills and can manage high-volume interactions while keeping written responses professional and on-brand.

• You are highly organized and detail-oriented, with the ability to juggle multiple projects and tasks.

• You are analytical and process-oriented and can leverage technology to build for scale and drive efficiency. 

• Bonus points if you have any of the below: 

  • Experience with paid social media campaigns, social listening tools (e.g., Sprinklr, Brandwatch) or analytics tools (e.g., Google Analytics or native platform insights).

  • Familiarity with SEO principles and content marketing strategies for social media.

What You’ll Do

Collaboration

• Partner with marketing, university partnerships, and admissions teams to align engagement efforts with broader social and marketing strategies.

• Ensure all interactions drive audience growth, maintain brand reputation, and enhance partner satisfaction.

Social Media Moderation & Community Management

• Monitor and moderate paid social media interactions, responding quickly and professionally.

• Engage followers and maintain a response database to ensure brand consistency.

Crisis Management

• Proactively monitor discussions and address potential issues before they escalate.

• Manage crises, escalating when needed to protect the brand.

Process Improvement & Documentation

• Implement technology solutions and process improvements to continuously refine and document best practices.

• Develop scalable systems for consistent moderation and engagement.

Analytics & Reporting

• Track and analyze engagement metrics, including response times and sentiment.

• Provide actionable insights and regular reports to improve performance.

Campaign Coordination

• Support paid social campaigns, ensuring smooth interactions and engagement.

Industry & Trend Monitoring

• Stay up-to-date with platform changes and trends, applying insights to keep strategies relevant.

• Understand and implement new technologies, especially with AI, to drive improvements in the process.

Our core values: 

• Focus on outcomes — students come first, always.

• Be trustworthy — deliver, be honest, have our backs. 

• Be humble — we’re in this together.

• Be curious — continuous learning drives innovation. 

• Be you — diverse thinking creates opportunity. 

• You value and will contribute to a transparent, no B.S. culture. 

Perks and benefits at Ziplines Education (full-time employees): 

Equity: Ownership is a core value, and each full-time employee can invest in Ziplines Education via a stock option (equity) grant, which will vest across four years.

Time off: We offer a flexible paid time off policy, in addition to 10 paid holidays. 

Flexible, remote work environment: We are a fully distributed team with folks all over the U.S. We meet as a full team at least one time per week and have in-person gatherings or team offsites one or more times per year. 

Family health and wellness: Choose from a range of medical, dental, and vision insurance plans (premiums start at $0/month) for yourself or your family. 

401K: We know your future self will thank you when you start contributing to your company-sponsored 401k. 

Plus, additional benefits we’d be happy to share with you during the hiring process. 

Salary range:  $55,000 - $70,000 USD annually. Individual compensation packages are based on a few different factors unique to each candidate, including their skills, location, experience, qualifications, and other job-related considerations.

Ziplines, Inc. is proud to be an equal-opportunity employer. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other protected characteristics under applicable law.