Senior Marketing CRM Analyst with SQL (all genders)
Company Description
More than 20 years ago, zooplus was one of the first to bring the pet category into the world of eCommerce. Today, we stand strong as Europe’s leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year.
We're on a mission to create joy for pets and their parents, driven by our core values of Care, Courage, Openness, and Simplicity. At the heart of everything we do, they inspire us to grow, raise the bar for our customers and fuel a pet-first business.
Job Description
As our Senior Marketing CRM Analyst you'll be the strategic owner of CRM data, reporting, and insight generation. You’ll play a crucial role in driving smarter decision-making across marketing department, ensuring our campaign efforts are being tracked and supported by meaningful data and generated insights.
You'll lead CRM data governance, champion insight-driven marketing, and mentor teams across the business on data literacy, digital analytics, and performance reporting.
Responsibilities:
Strategic CRM analytics Ownership : Lead the design and upkeep of CRM data frameworks, including campaign tracking and testing
Analytics & Dashboarding Leadership : Develop and own core dashboards and reporting structures to monitor CRM performance, campaign engagement, and repurchase behavior
Insight Generation : Apply advanced analytics techniques to uncover trends in email marketing activities - making recommendations to improve acquisition, re-engagement, and conversion
Cross-functional Collaboration : Partner with local and central teams to deliver analytical support for business cases and marketing performance
Tracking & Audience Architecture : Oversee tracking initiatives, being responsible for customer lifecycle management and segmentation initiatives
Training & Knowledge Sharing : Lead internal workshops and training sessions on CRM compliance, reporting tools, and analytics best practices
Qualifications
- 3+ years' experience in CRM or marketing analytics
- Experience in A/B test design and measurement
- Bachelor's/Master’s in Business, Data Science, Statistics, Information Systems, or similar
- Strong expertise in SQL, relational databases, and marketing KPIs
- Hands-on experience with Tableau, Power BI, or similar BI tools
- Hands-on experience with CRM platforms (ideally Braze), web-analytics tools like (Adobe Analytics or Google Analytics); knowledge of CDP platforms (e.g. Tealium) would be a plus
- Skilled in Excel; Python knowledge is a plus
- Strong communication and presentation skills
- Fluent English; additional European languages are a plus
Additional Information
Additional Information:
With more than 1,000 passionate professionals located across 6 European offices, we believe our success comes from working together and leveraging our international strengths. Expect a hybrid work setup: 60% in-office, 40% remote, collaborating with colleagues across locations.
Our benefits:
🐾 20% discount in our zooplus shop
📖 Internal and external training
🎈 Team events
#LI-Hybrid
✈️ Two extra vacation days and days off on 24th and 31st of December
🩺 Private medical care and life insurance
🍽️ Multicafeteria system including Multisport card
Want to know more? Learn more about zooplus here, and check out our LinkedIn, Instagram, TikTok and YouTube to get a glimpse into the zooplus culture.
zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.
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Zoo Plus was founded in 1999 and headquartered in Munich, Germany, a pet supply company, offering pet food and pet accessories.
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