Director, Marketing Strategy and Analytics (AMS)

As the Director of Marketing Strategy and Analytics at Zscaler, you'll be responsible for analyzing data from multiple sources to craft insightful stories that inform our marketing strategies. Collaborating with field marketing teams, you'll help generate and accelerate pipeline growth while measuring the performance of campaigns through essential marketing KPIs. This role also encompasses customer segmentation, ensuring our messaging resonates with targeted audiences to drive incremental spend.

Candidates for the Director, Marketing Strategy and Analytics position at Zscaler should possess a Bachelor's degree and 10-12 years of experience in analytics and data analysis. Proficiency in SQL and familiarity with tools such as Snowflake are essential, along with a strong understanding of marketing technology platforms and KPIs. Experience in data science and statistical analysis tools will definitely make you stand out!

The Director, Marketing Strategy and Analytics at Zscaler plays a crucial role in enhancing the company's mission by providing data-driven insights that shape exceptional marketing strategies. This role enables Zscaler to effectively communicate its value proposition to potential customers and partners, ensuring that the voice of the brand resonates while making business operations seamless and secure.

Skills that would greatly benefit the Director, Marketing Strategy, and Analytics at Zscaler include strong analytical thinking, proficiency in data analysis tools, and the ability to visualize complex data using tools like Tableau. Experience collaborating with multiple stakeholder teams and strong communication abilities are essential for conveying insights that drive marketing decisions.

Zscaler prides itself on cultivating an inclusive and supportive work culture, gathering some of the brightest and most innovative minds in the industry. The environment is collaborative and fast-paced, promoting creativity and teamwork, while also prioritizing diversity, equity, and inclusion in every aspect of employment.

In response to this question, highlight your methodical approach to data analysis. Discuss how you use various data sources, analyze customer profiles, and assess web/app behavior to formulate insights that align with marketing goals.

Share specific examples where you have evaluated marketing campaign performance using KPIs, detailing the tools and techniques you used to measure success and ROI. Mention any significant contributions you made based on your findings.

Demonstrate your familiarity with customer segmentation tools. Discuss specific platforms you've utilized (such as Salesforce or other CRM software) and explain how effective segmentation positively impacted marketing campaigns.

Explain your strategies for fostering collaboration, such as regular communication, shared goals, and joint performance metrics. Provide examples of how you've successfully facilitated alignment in past experiences.

Choose a campaign that showcases your strategic thinking and results-oriented approach. Discuss the planning, execution, and analysis phases, highlighting key learnings and the resulting metrics that demonstrate success.

Discuss your commitment to continuous learning, perhaps by following industry publications, attending webinars, or networking with industry peers. Mention specific trends that interest you and how they might influence your strategies.

Express your belief in the power of storytelling to engage audiences. Share how you incorporate storytelling in your strategies, particularly in presenting data and insights to create a compelling narrative for various stakeholders.

Share your problem-solving approach, emphasizing your analytical thinking and ability to pivot when data doesn’t tell a clear story. Discuss specific examples where you overcame challenges in data interpretation in prior roles.

Expand on your experience using Tableau or similar tools, discussing specific projects where you created dashboards or reports that effectively visualized complex data, and how these contributed to decision-making.

Share your understanding of how diversity enhances creativity and innovation within marketing teams. Provide insights from your own experiences promoting an inclusive environment and how it benefited project outcomes.