Senior Field Marketing Manager - job 1 of 2

As a Senior Field Marketing Manager at Zscaler, you'll be responsible for developing a quarterly marketing plan tailored specifically for the French market, executing third-party events, engaging in account-centric marketing activities, and cultivating relationships to build customer loyalty. Your role will directly influence awareness of our AI-powered security solutions, ultimately driving pipeline growth and customer advocacy in the region.

To apply for the Senior Field Marketing Manager role at Zscaler, you should have proven experience in meeting pipeline goals and executing funnel-based programs. Strong interpersonal and communication skills are also essential, along with excellent project management capabilities. A business degree or similar experience is preferred, especially if you have a background in account-centric marketing.

At Zscaler, we are committed to fostering the growth of our employees. As a Senior Field Marketing Manager, you will have access to various training resources, education reimbursement, and opportunities to take part in key initiatives across Southern Europe, allowing you to refine your skills and gain insights into strategic marketing practices.

In the Senior Field Marketing Manager position at Zscaler, you're expected to travel up to 30% of the time for internal and external meetings and events. This travel enhances your ability to connect with stakeholders and effectively implement marketing strategies within the region.

Zscaler takes pride in its inclusive and supportive culture, valuing diversity as a driving force for innovation. As a Senior Field Marketing Manager, you will work in a fast-paced environment where collaboration and a positive mindset are encouraged, enabling you to make a significant impact on our marketing efforts and overall company success.

To effectively align marketing strategies with sales teams, focus on developing a clear communication plan where both teams collaborate on goals. Share insights gained from market analysis with the sales team and ensure that your marketing campaigns are directly supportive of their objectives. Highlight your past experiences where this alignment has resulted in increased pipeline growth.

When measuring the success of a marketing campaign, I track key metrics such as engagement rates, lead generation, conversion rates, and overall pipeline contribution. Additionally, gathering feedback from sales on leads generated gives crucial insight into campaign effectiveness, helping refine future initiatives.

Certainly! In my previous role, I led an account-centric marketing initiative that targeted a specific segment. By combining digital outreach and personalized events, we saw a 25% increase in engagement and a significant uptick in the quality of leads, which ultimately contributed to a 15% growth in our sales pipeline.

I prioritize marketing projects by assessing their alignment with business goals, potential ROI, and resource availability. Utilizing a project management tool helps me visualize timelines and deadlines, allowing for better prioritization and efficient execution of high-impact activities.

I have extensive experience in conducting market analysis by studying customer landscapes, identifying trends, and analyzing competitors. This allows me to tailor marketing messages effectively and develop campaigns that resonate with target audiences, particularly in niche sectors.

In a previous role, we faced sudden changes in market dynamics due to regulatory shifts. I quickly adapted our marketing strategy by reallocating resources toward educational content that addressed the new regulations, which successfully positioned us as thought leaders and maintained client trust during the transition.

Data is invaluable in refining marketing strategies. By analyzing campaign performance data and customer feedback, I identify areas for improvement and tailor future campaigns to enhance effectiveness. Regularly reviewing analytics helps inform decision-making and strengthens our overall marketing approach.

Customer feedback is crucial as it provides insights into what resonates with our audience. I utilize surveys, focus groups, and engagement metrics to gather feedback, which informs my marketing strategies and ensures that our messaging remains relevant and impactful.

I handle tight deadlines by focusing on effective time management and organization. Prioritizing urgent tasks and communicating regularly with team members helps us work collaboratively towards a common goal, ensuring that even under pressure, we deliver high-quality marketing outputs.

Building customer relationships requires consistent and meaningful engagement. I implement strategies such as personalized follow-ups, hosting peer networking opportunities, and leveraging content marketing to keep customers informed and engaged. This approach consistently strengthens loyalty and advocacy for our brand.