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Manager, Marketing Operations

About Omnidian

Omnidian is building a more sustainable future for the planet. We assure that IoT-enabled distributed energy assets perform at their best through our passionate teams, our innovative technology, and by creating an amazing customer experience. We're a well-funded, growth-stage, B Corps certified company offering the potential for enormous impact, both on our products and on the world.


We are headquartered in Seattle, but are open to remote location depending on role and if a candidate resides in a state we currently employ in.


The Opportunity

Looking to marry passion to purpose? Now is your chance to showcase your talents as the Manager of Marketing Operations at Omnidian. Here, you’re not just optimizing processes—you’re building the future of how we connect with and support our customers. If you’re searching for a role where you can make a tangible impact, drive measurable results, and align your expertise with a mission-driven company, you’ve found it.


This is your opportunity to join a forward-thinking, fast-growing B2B organization that’s transforming the renewable energy sector. Backed by industry leaders and internationally recognized by Deloitte for our growth, Omnidian is at the forefront of

innovation, and we’re looking for someone to take our marketing operations to the next level.


If you’re strategic, data-driven, curious, and ready to build systems that scale, we’d love to connect. You should be seeking to solve difficult problems, thrive in a collaborative, startup / growth-stage environment, and have experience driving marketing success within the B2B sector.


As the Manager of Marketing Operations, you’ll ensure that our marketing systems, tools, and data processes align seamlessly with our growth strategy. Your work will drive efficiency, provide actionable insights, and ensure the success of integrated campaigns

that deliver value to both customers and the company. You’ll report to the VP of Marketing and work side-by-side with the content and paid media leads, while collaborating closely with cross-functional leaders and the entire go-to-market team.


What You’ll Accomplish
  • At Omnidian, we believe in empowering our team with clear goals and the trust to achieve them. Here’s a look at what’s ahead:
Marketing Technology Management
  • Develop and manage an overall marketing operations strategy and the processes to support the marketing and GTM goals of the organization.
  • Oversee the marketing technology stack, ensuring seamless integration of tools such as CRM, marketing automation, and analytics platforms.
  • Manage our website and use WordPress and SEO expertise to ensure a high-performing site with an exceptional UX/UI.
  • Implement and maintain systems to optimize lead scoring, nurturing, and data management.
  • Partner with IT and third-party vendors to ensure data security and compliance with privacy regulations (e.g., GDPR, CCPA).
Process Optimization and Collaboration
  • Develop and refine marketing workflows that enhance efficiency, scalability, and team alignment.
  • Establish clear documentation and training programs to ensure team members can effectively use marketing tools.
  • Act as the bridge between Sales and Marketing to optimize lead handoff and pipeline management.
Data and Analytics
  • Develop robust dashboards and reports to track KPIs such as lead quality, conversion rates, CAC, LTV, and campaign performance.
  • Conduct data analysis to identify trends, patterns, and opportunities for optimization and improvement within marketing campaigns and strategies.
  • Provide actionable insights that inform strategic decisions and improve marketing ROI.
  • Regularly audit and clean marketing and lead data to ensure accuracy and consistency.
Campaign Support and Innovation
  • Collaborate with cross-functional teams, including sales, client success, and BI, to ensure alignment of marketing operations initiatives with business objectives.
  • Lead event marketing planning, budgeting, logistics, and execution; and report on success metrics that inform future event support.
  • Partner with the broader marketing and data teams to support the execution of data-driven campaigns, including case studies, webinars, etc.
  • Analyze campaign performance and provide recommendations for optimization.
  • Introduce innovative strategies to improve audience engagement and pipeline growth.
Performance and Accountability
  • Strengthen and improve the effectiveness of the overall lead flow process to eliminate waste/leakage, accelerate accuracy and speed to assessment.
  • Closely manage the marketing operations budget, ensuring resources are allocated effectively across tools and initiatives, and always to budget.
  • Define and monitor metrics for success, building detailed performance reports to inform leadership.
  • Work cross-functionally to align marketing processes with broader business goals.


Desired Skills
  • Experience: 5-8 years of experience in marketing operations in a B2B environment. Proven expertise with CRM systems (Salesforce required), marketing automation platforms (e.g., HubSpot, Marketo), and data analytics tools (e.g., Tableau, Power BI). Expertise in management of data and warehousing / organizing for efficiency (in Google Drive or similar) is preferred.
  • Technical Proficiency: Familiarity with Account-Based Marketing (ABM) tools and omnichannel strategies. Knowledge of data privacy regulations and compliance best practices.
  • Marketing Support: Past experience with event sponsorships, contracting, and activations a big plus. Design acumen (Adobe) is a bonus.
  • Analytical Skills: Strong ability to turn data into actionable insights, with a track record of driving measurable improvements in marketing performance.
  • Collaboration: Excellent communication skills, with the ability to work effectively across departments and influence stakeholders.
  • Growth Mindset: A proactive learner who stays ahead of industry trends and continuously seeks to improve processes.


At Omnidian we look for team members who are:
  • Strategic Thinkers: You see the big picture and align day-to-day operations with long-term goals.
  • Data-Driven: You use data to inform decisions and validate strategies.
  • Collaborative: You build strong relationships and foster alignment across teams.
  • Innovative: You’re always looking for new ways to solve problems and improve outcomes.
  • Empathetic: You strive to understand perspectives and create solutions that meet diverse needs.
  • Tenacious: You tackle challenges head-on and see them through to completion.


Work-Life and Culture
  • All of our roles offer the opportunity to work remotely
  • If you are in the Seattle, WA area, we offer a vibrant and creative co-working space in the heart of downtown Seattle
  • We prioritize applicants near one of our employee clusters and offer one or more local gatherings per yearWe provide outstanding benefits that we are continually improving upon, including family medical, dental, vision, disability, parental leave, 401(k) administration, thoughtful PTO, and paid sabbatical leave after four years
  • We offer a competitive total compensation package that includes monthly health insurance premiums, quarterly bonus and long-term stock options for every employee
  • We love to lift each other up through company-wide slack channels such as #puppiesandpets, #omnidian-wellness, #praiseandbooms and #sustainablefuture
  • We have affinity groups to help employees feel seen and supported, such as Rainbow Array, BIPOC, Thriving Survivors, Vets at Omnidian, Black Lights Matter and Neurospicy R Us
  • We are a passionate, mission driven team that believes in collaboration, mutual respect and trust. For examples, check out our posts What Makes an Ethical Company? and Why We’re Proud to Be a Certified B Corp


Grow With Us
  • We mentor and invest in our employees and prioritize them for future opportunities.
  • Check out our Instagram reels to see a few career journey examples
  • Internal candidates: Check out our advice on Internal Transfer: Job Application Process
  • Here are the roles in this career track:RoleRoleRole
  • We’re a fast-growing startup, which means we’re constantly reinventing processes, adding new products, and asking people to use all of their skills and talents. That means there’s gonna be a lot of opportunities for you to grow, which also means you will likely be stretched in ways you’ve never experienced in a job before. If you are resilient, determined, and not afraid of a big challenge, come apply.


$110,500 - $150,000 a year
Midpoint: $130,000 
Comprehensive Benefits: We've got you covered with 100% of health insurance monthly premiums for employees, and 50% for dependents.
Performance Bonus: Up to 15%, because exceptional work deserves exceptional rewards. Eligibility begins after 90 days.
Equity Stake: Join us in shaping the future and be rewarded for your dedication with stock options.
Continuous Growth: Up to $500 annual learning reimbursement because investing in your development is investing in our success.
Committed to Parity: We place candidates within the band based on professional experience, not negotiating skills, as part of our overall effort to avoid gender pay discrepancy.

We strongly believe that diversity of experience, perspectives, and background will lead to a better environment for our employees and a better product for our customers. We are committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. We value diversity and inclusion and are committed to ensuring our hiring and retention practices, as well as our office culture, reflects this value.

 

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.


Omnidian is an equal opportunity employer.  We are committed to diversity in the workplace.  We make employment decisions on the basis of merit and business need.  We hire without consideration to age, ancestry, citizenship, disability, gender expression, gender identity, marital status, national origin, political activity or affiliation, race, religion, sexual orientation, veteran status, or any other basis protected by law.


We invite you to be part of our mission to create a workplace that is inclusive and welcoming to all.

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CEO of Omnidian
Omnidian CEO photo
Mark Liffmann
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Average salary estimate

$130250 / YEARLY (est.)
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$110500K
$150000K

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What You Should Know About Manager, Marketing Operations, Omnidian

At Omnidian, we believe that every team member plays a vital role in building a sustainable future, and as the Manager of Marketing Operations, you will be at the helm of this transformative journey. This remote position offers you the opportunity to steer our marketing processes and elevate how we connect with customers in the renewable energy sector. You’ll collaborate with a passionate team, including content and media leads, and be the crucial bridge between Sales and Marketing to ensure seamless workflow and lead flow processes. If you have a knack for optimizing marketing technology and are experienced with CRM systems like Salesforce and marketing automation tools, we'd love to have you on board. Here, you won't just be behind the scenes; you’ll actively participate in crafting effective strategies, analyzing campaign performance, and delivering real impact. Your insights will help shape our integrated campaigns and marketing operations initiatives, all while striving to enhance our company’s growth. Every day provides a new challenge, from managing our marketing technology stack to analyzing data for actionable insights. This is your chance to redefine how marketing is executed at Omnidian while ensuring data compliance and security. With our commitment to collaboration and innovation, you’ll be empowered to lead your team to success in this exciting growth stage. If you are strategic, data-driven, and ready to make a difference in a role that combines passion and purpose, we can't wait to meet you!

Frequently Asked Questions (FAQs) for Manager, Marketing Operations Role at Omnidian
What are the main responsibilities of the Manager, Marketing Operations at Omnidian?

The Manager, Marketing Operations at Omnidian will be responsible for developing a comprehensive marketing operations strategy, managing our marketing technology stack, optimizing lead scoring and nurturing processes, and overseeing data compliance initiatives. Additionally, you will collaborate closely with cross-functional teams while improving campaign efficiency through innovative processes.

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What qualifications are needed for the Manager, Marketing Operations position at Omnidian?

Candidates for the Manager, Marketing Operations role at Omnidian should possess 5-8 years of experience in marketing operations, particularly within a B2B environment. Familiarity with Salesforce, marketing automation platforms, and data analysis tools is essential, along with strong analytical skills to turn insights into actionable strategies.

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How does the Manager, Marketing Operations contribute to the goals of Omnidian?

In the Manager, Marketing Operations role, your contributions are critical in aligning our marketing initiatives with overall business objectives. You will implement systems that drive efficiency, analyze data for optimization opportunities, and provide insights to enhance marketing ROI—actively working to support Omnidian's mission of building a more sustainable future through innovation.

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What can a candidate expect from the company culture at Omnidian?

At Omnidian, expect a vibrant and inclusive culture that values collaboration, creativity, and mutual respect. We pride ourselves on our commitment to diversity and inclusion while offering remote work flexibility and opportunities for professional growth through mentorship and continuous learning.

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What tools and technologies will the Manager, Marketing Operations use at Omnidian?

The Manager, Marketing Operations at Omnidian will utilize a range of tools, including CRM systems such as Salesforce, marketing automation platforms like HubSpot or Marketo, data analytics tools like Tableau, and WordPress for website management. You'll also spearhead integrations that improve the overall marketing technology stack for optimal performance.

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Common Interview Questions for Manager, Marketing Operations
How do you approach developing a marketing operations strategy?

When developing a marketing operations strategy, I start by aligning with the organization’s goals and understanding key metrics. I prioritize communication and collaboration across departments to ensure that our marketing efforts are scalable and efficient, leveraging data to make informed decisions that drive success.

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Can you explain your experience with marketing automation tools?

I have extensive experience with marketing automation tools, particularly HubSpot and Marketo. I utilize these platforms to create targeted campaigns, manage lead scores, and automate workflows that enhance engagement and nurture leads effectively. My analytics background ensures that I can optimize these processes for maximum return.

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What are your methods for analyzing campaign performance?

I focus on developing robust dashboards to monitor KPIs such as conversion rates and CAC, using tools like Tableau. My approach involves regularly auditing campaign data to identify trends and gain insights that inform future marketing strategies, ensuring we are always positioned for improvement.

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Describe how you ensure compliance with data regulations.

To ensure compliance with data regulations such as GDPR and CCPA, I maintain a strict protocol for data management that includes regular audits and ongoing staff training. Collaborating with IT and legal teams helps me stay updated on best practices and implement necessary changes to our processes.

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How do you foster collaboration between sales and marketing teams?

Fostering collaboration between sales and marketing teams starts with clear communication of goals and expectations. I encourage regular meetings to align on lead handoff processes and share insights from both sides that can enhance customer engagement and drive conversions.

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How would you manage a marketing operations budget?

Managing a marketing operations budget requires diligent tracking of expenses against departmental goals. My strategy includes monthly reviews of spending, adjusting allocations based on performance metrics, and justifying any budget requests based on expected ROI.

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What are your strategies for optimizing lead nurturing?

I focus on segmenting leads based on behavior and engagement metrics to tailor follow-up communications. Implementing automated nurturing sequences that respond to the specific needs of leads helps accelerate the conversion process. Continuous testing ensures we refine these strategies over time.

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Describe a successful project you led in a marketing operations role.

A standout project I led involved the implementation of a new marketing automation system. By mapping our customer journey, I prioritized integrations that streamlined processes across departments, resulting in a 30% increase in lead conversion rates and improved reporting capabilities.

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How do you stay updated on marketing trends and best practices?

I actively follow industry-leading publications and attend webinars and conferences that focus on marketing operations and technology. Networking with other professionals through forums and LinkedIn groups also allows me to exchange insights and learn from peers.

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What steps do you take to ensure quality in lead data management?

Ensuring quality in lead data management involves implementing regular data audits, employing automated validation checks, and training team members on data entry best practices. I also prioritize using reliable data sources and assigning accountability to maintain accuracy within our systems.

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To protect and accelerate investments in clean energy through innovative technology, passionate teams, and an amazing customer experience.See more at https://www.omnidian.com/our-story/mission-vision/

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Full-time, remote
DATE POSTED
December 5, 2024

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