Molly Colabuono

CEO & Director of U.S. Operations September 2020 — Current time

About the role Contracted to lead business growth and operations for an international investment group launching an e-commerce skincare app in the U.S. Operated as an integral member of the 4-person leadership team to develop and nationally market the cutting-edge, first of its kind app. - Directed establishment of U.S. corporation; wrote and implemented standard operating procedures, company policies, and operating systems. - Trusted by advisory board to manage financial and legal accounts on behalf of Whatskin. - Negotiated and secured contracts with more than 55 skincare vendors and distributors to sell their products through the app. - Improved logistics process by streamlining sales and shipping systems increasing order fulfillment efficiency by 50%. - Partnered with marketing team to devise and execute aggressive 3-month PR strategy that increased app downloads by 355% and in-app purchases by 175%. - Brand spokesperson in published digital, print, and media opportunities such as Authority Magazine, Girlboss, Haute Living, and Shark Tank. - Collaborated with development team to refine brand visuals and content prior to app release. - Curated diverse focus groups to gain feedback about user experience and present recommendations to the development team. - Built and managed a remote sales, support, and development team of 25+ U.S. and International contractors.