Director, Field Marketing

At Amperity, our AI-powered Customer Data Cloud empowers organizations to delight their customers and create differentiated experiences. Our multi-patented technology helps over 400 leading global brands like Alaska Airlines and DICK'S Sporting Goods drive revenue growth and meaningful customer experiences. We help users unlock the value of all of their customer data with simplicity and speed. Our team thrives on curiosity, collaboration, and transparency, fostering a culture where everyone can contribute and grow. We're looking for talented individuals from diverse backgrounds to help us eliminate data bottlenecks and accelerate business impact for the world's most innovative companies. With offices in Seattle, New York City, London, and Melbourne, you'll be part of a fast-growing team solving critical challenges at the intersection of AI, data, and customer experience. Ready to make an impact? Let's talk.

The Role

As Director, Field Marketing, you will lead the field marketing team to lead demand generation and account engagement programs in collaboration with the field sales team. Partnering with a dedicated group of Account Executives and Account Managers, you’ll develop programs to deepen account engagement, including executive events, tailored content, targeted ads, use cases, partnership opportunities, and our annual conference Amplify.

You will also take ownership of Amperity’s event strategy, overseeing a team that manages both sponsored and owned events. This includes overseeing logistics and creating strategic pre- and post-event engagement plans to increase pipeline generation, increase brand awareness, and tell the story of Amperity and its customers.

You’ll work with teams across marketing, sales, business development, and customer success to create programs that deliver growth, strengthen customer relationships, and amplify Amperity’s impact in the market. You will report to the SVP; Marketing.

Interesting Problems

• Build high-Return on investment marketing programs including virtual events, Executive Level programs, tradeshows, regional in-person events and Amplify, Amperity’s annual user conference.
• Manage the annual field marketing budget globally to ensure efficient allocation of resources and forecast completion. 
• Work in collaboration with the sales teams to agree on goals and plans that support pipeline growth and revenue
• Partner with our teams including Product Marketing, Partner Marketing, Growth Marketing on campaign strategies, execution, enablement and follow-up to maximize program success to lead generation and pipeline. 
• Analytics: Use data and analytics to optimize campaign performance, attain or exceed Measurements, and measure Value.
• Leadership: Build and mentor a team of field marketers, encouraging a collaborative culture that aligns with Amperity’s values and growth goals.

About You

• 10 years of experience building and delivering of field marketing campaigns, events, executive and key account programs, and joint partner activity while leading teams
• 10+ years experience in B2B field and event marketing
• Experience building a variety of marketing tactics including social media, webinars, email, paid digital, partner marketing
• 10+ years of experience independently leading complex, programs.
• Budget management skills, able to maximize impact while controlling costs.
• Experience partnering with departments such as Sales, Business Development, and Customer Success to lead demand
• Experience developing multi-channel demand generation and field marketing campaigns (digital, in-person and hybrid)
• You are someone who naturally steps up and takes ownership of all aspects of a campaign or event
• Operate with a people-first mindset, including all partners
• History of building trust across teams
• Willing to travel 30-40% to regional events 
• Project management and process improvement capabilities
• Hands-on experience with tools like 6Sense, Marketo is sought after.

Location

Seattle, WA or New York, NY

We have a hybrid work model for employees based in Seattle, WA, and New York, NY, with three days in the office days each week, providing a mix of in-person collaboration and remote flexibility

Compensation

Base Salary:  $150,000 - $200,000. Within our pay range, individual salaries are determined by a variety of factors including, but not limited to: business considerations, local market conditions, internal equity, as well as candidate qualifications such as skills, experience, and education/training. 

Cash Incentives: Cash incentives are also available.

Stock Options:  The opportunity for ownership is an exciting part of Amperity’s total compensation package. Every employee at Amperity receives a new-hire equity grant, commensurate with the scope of their position.

Benefits

We offer all the benefits you'd expect from a great place to work: 100% employee healthcare coverage, transportation subsidies, a comfortable work environment with plenty of snacks, and other employee experience perks like events and activities, both in-person and remote. We also offer self-managed PTO and the flexibility to do your best work in the way that works for you. We provide an inclusive environment where you'll be challenged to find and unlock your full potential, surrounded by a team of world-class people driving for excellence. For more details on our benefits, please see our US Benefits & Perks Guide.

Amperity is proud to be an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, sex (including pregnancy, childbirth, and reproductive health choices), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as someone with a disability, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law.

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