Private Events & Tournament Sales Manager

As the Private Events & Tournament Sales Manager at Angel Park Golf Club, your role includes executing the entire sales process, from business development to closing deals that enhance club revenue. You'll focus on developing and implementing effective marketing plans for tournaments, conducting client tours, managing a client database through CRM systems, and representing the club at various events. Your primary goal will be to build lasting relationships and drive new business through strategic sales efforts.

To qualify for the Private Events & Tournament Sales Manager role at Angel Park Golf Club, you should possess a minimum of three years of commissioned sales experience, strong planning and organizational skills, and proficiency in utilizing CRM tools like HubSpot. Preferred candidates will have a track record of successfully prospecting and closing business, experience in the events sector, particularly with golf tournaments, and possess a bachelor's degree from an accredited institution.

The Private Events & Tournament Sales Manager position is vital to the success of Angel Park Golf Club as it directly impacts revenue generation through new business acquisition. By developing compelling marketing strategies, nurturing leads, and closing deals, you create memorable experiences that attract various organizations, associations, and corporate clients, ensuring the club remains a sought-after venue for private events and tournaments.

At Angel Park Golf Club, as a Private Events & Tournament Sales Manager, you will find ample opportunities for career growth. With leadership responsibilities such as managing and coaching team members, you can enhance your management skills and advance in your career within the Arcis Golf family. The commitment to employee development, combined with a supportive team culture, ensures you have the resources needed to elevate your career.

As a Private Events & Tournament Sales Manager at Angel Park Golf Club, you'll enjoy a variety of lifestyle perks, including comprehensive health insurance, paid time off, holiday pay, and discounts at all Arcis Golf properties. In addition to these benefits, you'll also have access to golf and tennis perks, flexible scheduling, and numerous development opportunities that enhance both your career and work-life balance.

To effectively develop a marketing plan as a Private Events & Tournament Sales Manager, begin by identifying your target audience and understanding their needs. Conduct market research to analyze competitors and previous successful events. Set specific goals for attendance and revenue, and determine the best channels for promotion, such as social media, email marketing, and partnerships with local organizations. Include strategies for outreach and engagement, and ensure you track metrics to measure success and make adjustments as needed.

A successful sales process begins with thorough research and understanding of the client's needs. I focus on building rapport and trust, actively listening to their requirements, and tailoring my pitch accordingly. I ensure to provide detailed information regarding event packages, pricing, and customization options. I follow up consistently, addressing any objections, and finalize by summarizing key points and gaining confirmation of agreement, followed by getting everything in writing to finalize the deal.

Handling a difficult client requires empathy, patience, and excellent communication skills. I would first listen carefully to their concerns, making sure they feel heard and understood. Then, I'd work with them to find practical solutions or compromises that meet their needs while aligning with club policies. It's essential to maintain professionalism and positivity, reassuring them that their satisfaction is my priority, and ensuring regular updates during the planning process.

To generate leads for tournaments, I employ a mix of networking, cold calling, and leveraging social media platforms. By attending industry events and trade shows, I connect with potential clients and build relationships. I also utilize CRM tools to track prospects and automate follow-ups. Personalized outreach through tailored emails and utilizing existing clients for referrals helps in broadening the reach and generating new leads for upcoming tournaments.

Assessing the success of a completed event requires a comprehensive approach. I evaluate attendee feedback through surveys and direct communication, reviewing logistical execution, budget adherence, and revenue generated against projections. I analyze key performance indicators, such as client satisfaction rates and overall attendance, while also noting areas of improvement for future events. A post-event debrief with the team helps compile all insights to enhance our offerings and processes.

CRM is invaluable in my sales process, serving as the central hub for managing leads, tracking interactions, and facilitating communication. It helps streamline follow-ups, monitor sales pipelines, and accurately forecast revenue. I use CRM data to analyze sales trends and customer behaviors, enabling me to make informed decisions and improve engagement strategies, ultimately leading to higher closing rates.

Negotiating contracts is a crucial aspect of my role. My experience includes clearly communicating the club's offerings while tailoring packages to the client's needs. I focus on highlighting value, discussing any additional needs for flexibility, and ensuring all terms align with club policies. Clear written communication is essential to ensure mutual understanding and commitment, and I always approach negotiations with a spirit of collaboration.

To stay updated on industry trends in private events, I regularly read industry publications, attend relevant workshops, and participate in webinars. Networking with other professionals also provides fresh perspectives on emerging trends and best practices. Subscribing to newsletters, engaging in online forums, and maintaining relationships with vendors enables me to stay ahead of potential changes and innovations in the event management landscape.

Coaching and developing my sales team involve a blend of mentorship, regular feedback, and establishing a culture of continuous improvement. I set clear, achievable goals for each team member and encourage collaborative brainstorming sessions to share best practices. Regular one-on-one meetings allow me to address challenges and celebrate successes, providing tailored guidance and training to each individual, ensuring we collectively strive for excellence in our sales initiatives.

Creating a competitive analysis for pricing strategies involves thorough research of competitors' offerings, pricing structures, and market position. I would gather data from industry reports, competitor websites, and customer feedback. By identifying strengths and weaknesses, I can develop pricing that reflects our unique value proposition while remaining competitive. It's essential to regularly revisit this analysis to adapt to market dynamics and ensure we maximize revenue opportunities.