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Senior Program Manager- Product GTM Operations (Adoption & Technology)

 

At Bazaarvoice, we create smart shopping experiences. Through our expansive global network, product-passionate community & enterprise technology, we connect thousands of brands and retailers with billions of consumers. Our solutions enable brands to connect with consumers and collect valuable user-generated content, at an unprecedented scale. This content achieves global reach by leveraging our extensive and ever-expanding retail, social & search syndication network. And we make it easy for brands & retailers to gain valuable business insights from real-time consumer feedback with intuitive tools and dashboards. The result is smarter shopping: loyal customers, increased sales, and improved products.

 

The problem we are trying to solve : Brands and retailers struggle to make real connections with consumers. It's a challenge to deliver trustworthy and inspiring content in the moments that matter most during the discovery and purchase cycle. The result? Time and money spent on content that doesn't attract new consumers, convert them, or earn their long-term loyalty.

 

Our brand promise : closing the gap between brands and consumers.

 

Founded in 2005, Bazaarvoice is headquartered in Austin, Texas with offices in North America, Europe, Asia and Australia.

 

It’s official: Bazaarvoice is a Great Place to Work in the US , Australia, India, Lithuania, France, Germany and the UK!


As a Senior GTM Ops Program Manager, you will be responsible for delivering programs that accelerate bringing new products and functionality to market.


Situated within our Product organization, you will work cross functionally with the teams responsible for delivering new product value including Product Management, Engineering, Product Marketing, Client Success and more; all with the goal of creating the programs and processes that accelerate delivery of new value, quickly and efficiently, to our clients.




What you'll be doing:
  • Run day-to-day cross-functional programs that support driving products and features through the Product Lifecycle.
  • Partner with Product Managers and Client Success to accelerate adoption of new functionality.
  • Track and present on the quarterly success of GTM launches.
  • Evaluate and experiment with activities at various stages of the Product Lifecycle to uncover areas of opportunity, efficiency and growth.
  • Serve as the SME on core program technology (Pendo, Fullstory etc) to help our Product and GTM teams drive new value.
  • Maintain high quality templates, best practices and documentation for our Product Lifecycle and GTM approach.
  • Spearhead strategic GTM initiatives delivered out of Product organization.


Required Skills & Experience:
  • 3-5 years experience with Product, Product Marketing and/or GTM program management.
  • Knowledgeable in Product Lifecycle and Go-to-Market strategies.
  • Proven experience delivering high value programs that solve real business issues and drive growth.
  • Ability to communicate, build trust and drive results across a wide range of technical and non-technical stakeholders.
  • An uncanny ability to help break down complex problems into discrete, manageable work streams for you and other contributors.
  • Excellent process development and iteration skills.
  • An ability to determine and drive towards outcomes, not just deliverables.
  • Detail oriented with the ability to understand short and long term impact of decisions.
  • Open minded with the ability to pivot as necessary to ensure the best outcomes.


Nice to haves:
  • Program Management certification.
  • Experience with Pendo or other in app content and experience platforms.
  • Experience with Fullstory.
  • Experience with data analysis.  


Why join Bazaarvoice?

 

Customer is key

We see our own success through our customers’ outcomes.  

We approach every situation with a customer first mindset.

 

Transparency & Integrity Builds Trust

We believe in the power of authentic feedback because it’s in our DNA. 

We do the right thing when faced with hard choices. Transparency and trust accelerate our collective performance.

 

Passionate Pursuit of Performance

Our energy is contagious, because we hire for passion, drive & curiosity. 

We love what we do, and because we’re laser focused on our mission.

 

Innovation over Imitation

We seek to innovate as we are not content with the status quo. 

We embrace agility and experimentation as an advantage.

 

Stronger Together

We bring our whole selves to the mission and find value in diverse perspectives. 

We champion what’s best for Bazaarvoice before individuals or teams.  

As a stronger company we build a stronger community.

 

Commitment to diversity and inclusion

 

Bazaarvoice provides equal employment opportunities (EEO) to all team members and applicants according to their experience, talent, and qualifications for the job without regard to race, color, national origin, religion, age, disability, sex (including pregnancy, gender stereotyping, and marital status), sexual orientation, gender identity, genetic information, military/veteran status, or any other category protected by federal, state, or local law in every location in which the company has facilities. Bazaarvoice believes that diversity and an inclusive company culture are key drivers of creativity, innovation and performance. Furthermore, a diverse workforce and the maintenance of an atmosphere that welcomes versatile perspectives will enhance our ability to fulfill our vision of creating the world’s smartest network of consumers, brands, and retailers.


Please note: Candidates who are successful will be required to undergo a Basic level DBS (Disclosure and Barring Service) background check. 

Average salary estimate

$90000 / YEARLY (est.)
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What You Should Know About Senior Program Manager- Product GTM Operations (Adoption & Technology), Bazaarvoice

At Bazaarvoice, we're all about creating smarter shopping experiences, and as a Senior Program Manager for Product GTM Operations focused on Adoption & Technology, you’ll play a pivotal role in making this happen. Imagine working for a company that connects thousands of brands with billions of consumers, all while making it easier for businesses to gather valuable insights through user-generated content. You'll collaborate cross-functionally with teams like Product Management, Engineering, and Client Success to ensure that new products and features hit the market smoothly and efficiently. Your daily responsibilities will include running cross-functional programs, partnering with Product Managers to drive the adoption of new functionalities, and tracking the success of GTM launches. We’re looking for someone who is not just detail-oriented but can also think strategically about how to improve processes at various stages of the Product Lifecycle. If you enjoy experimenting with innovative strategies and driving real business value, this is the perfect opportunity for you. You'll also maintain best practices and high-quality documentation, ensuring that our teams can work effectively and with clarity. Join us and be part of a dynamic environment where your passion for product management can shine, and help bridge the gap between brands and consumers like never before.

Frequently Asked Questions (FAQs) for Senior Program Manager- Product GTM Operations (Adoption & Technology) Role at Bazaarvoice
What are the key responsibilities of a Senior Program Manager at Bazaarvoice?

As a Senior Program Manager at Bazaarvoice, you will be responsible for running day-to-day cross-functional programs that help drive products through their lifecycle, partnering with various teams to accelerate the adoption of new functionalities, and tracking the success of GTM launches. Your role is crucial in creating and maintaining processes that ensure efficient delivery of value to clients.

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What qualifications do I need for the Senior Program Manager position at Bazaarvoice?

To qualify for the Senior Program Manager role at Bazaarvoice, you should have 3-5 years of experience in Product Management, Product Marketing, or GTM program management. A strong understanding of Product Lifecycle and Go-to-Market strategies is essential, along with an ability to communicate effectively across diverse teams.

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How does Bazaarvoice foster innovation within the Senior Program Manager role?

Bazaarvoice promotes an innovative environment where the Senior Program Manager is encouraged to experiment and implement new strategies. This involves evaluating processes at various stages of the Product Lifecycle and embracing agility to drive growth and efficiency in operations.

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What does success look like for a Senior Program Manager at Bazaarvoice?

Success for a Senior Program Manager at Bazaarvoice involves not only delivering high-value programs that solve real business issues but also effectively collaborating with a wide range of stakeholders. Your ability to track and present quarterly success metrics will also play a significant role in demonstrating the impact of your work.

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Are there opportunities for professional development as a Senior Program Manager at Bazaarvoice?

Definitely! As a Senior Program Manager at Bazaarvoice, you'll have access to various resources for professional development, including opportunities for obtaining program management certifications and engaging in ongoing training to enhance your skills in areas like strategic planning and data analysis.

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Common Interview Questions for Senior Program Manager- Product GTM Operations (Adoption & Technology)
Can you describe your experience with Product Lifecycle Management?

In answering this question, highlight your hands-on experience with managing products from inception to market launch. Share specific examples where your role contributed to enhancing the product lifecycle effectively, focusing on collaboration with cross-functional teams.

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How do you ensure effective communication among diverse teams?

Discuss specific strategies you implemented to foster open communication, such as regular check-ins, collaborative tools, or shared documentation. Emphasize the importance of building trust and mutual respect among team members to drive results.

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What methods do you use to track the success of product launches?

Explain how you’ve utilized tools and metrics to evaluate product success post-launch. Discuss any specific KPIs you've tracked and how these informed future strategies or product iterations.

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How do you handle roadblocks during the product development cycle?

Speak about your approach to identifying roadblocks early and facilitating discussions to resolve them. Providing examples of how you collaborated with relevant stakeholders to find solutions can illustrate your problem-solving skills.

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How do you prioritize projects and tasks when managing multiple programs?

Detail your process for prioritization, such as using frameworks (like Agile or Scrum) or specific tools that help maintain clarity in task management. Emphasize how you balance immediate needs with long-term goals.

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What experience do you have with Go-to-Market strategies?

Describe specific go-to-market strategies you've implemented in past roles. Highlight how you aligned cross-functional teams and ensured that product messaging resonated with the target audience.

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Can you give an example of a time you improved a process in your previous job?

Share a concrete example of a process improvement initiative you led, detailing the specific changes you made, how you tracked impacts, and positive outcomes for the business.

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What tools do you use to manage program documentation?

Discuss the project management and documentation tools you are proficient in using, such as Pendo or Fullstory, and how these contribute to better program organization and tracking.

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How do you approach stakeholder management in your projects?

Elaborate on your strategies for identifying and engaging stakeholders, ensuring their needs are met while aligning with project goals. Provide examples where extensive stakeholder engagement led to project success.

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What motivates you in a Senior Program Manager role?

Talk about your passion for driving efficient processes and improving product outcomes and how these align with Bazaarvoice's core values. Emphasize your commitment to creating value for customers and stakeholders alike.

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Our mission is to build smarter shopper experiences across the entire customer journey. Whether it’s getting your user-generated content program started on day one or expanding global multichannel strategies, we’re here to be a true strategic part...

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Full-time, remote
DATE POSTED
March 26, 2025

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