The B2B Marketing Manager at Bright Horizons is tasked with a variety of responsibilities, including content marketing, sales enablement, and digital marketing. You’ll work closely with content creators to produce thought leadership pieces, manage the development of sales collateral, and execute ABM campaigns. Additionally, you'll oversee email marketing efforts and ensure performance tracking through Google Analytics and Salesforce.

To qualify for the B2B Marketing Manager role at Bright Horizons, candidates are expected to have a Bachelor's degree, preferably in Marketing or a related field, along with five years of experience in B2B digital marketing. Experience in developing various marketing content forms and familiarity with tools like Google Analytics and Salesforce/Pardot are essential.

Success in the B2B Marketing Manager position at Bright Horizons involves strong project management skills, attention to detail, and the ability to collaborate across teams. Proficiency in digital marketing tools, content development, and analytics is also important to effectively drive campaigns and measure outcomes.

The annual salary for the B2B Marketing Manager position at Bright Horizons is between $84,000 and $93,000. Compensation may vary based on experience, education, and training, reflecting our commitment to fairness and equity.

Yes, benefits for the B2B Marketing Manager role at Bright Horizons include medical, dental, and vision insurance, a 401(k) retirement plan, life insurance, and short-term and long-term disability insurance. New employees also enjoy paid holidays, sick time, and vacation time.

When discussing your experience with B2B digital marketing, be sure to highlight specific campaigns you've led, tools you're familiar with, and measurable outcomes. Detail how you've integrated content marketing, email campaigns, and analytics to drive growth.

In answering this question, share examples of sales collateral you’ve developed, training sessions you've conducted, and how you've tailored resources to support sales teams effectively. Emphasize collaboration with both sales and marketing teams.

Discuss your method for creating tailored content across platforms, focusing on audience research, format selection, and performance tracking. Explain how you ensure consistency in message and brand voice.

List the digital marketing tools you have used, such as Google Analytics, Salesforce/Pardot, and social media platforms. Provide specific examples of how you've effectively utilized these tools for campaigns and analysis.

Explain the key performance indicators (KPIs) you track, such as engagement rates, conversion metrics, and ROI. Highlight your experience with A/B testing and optimization based on data insights.

Use the STAR method (Situation, Task, Action, Result) to articulate a specific challenge in your marketing role. Describe how you navigated the situation, your strategic response, and the positive outcomes.

Talk about the resources you use, such as industry blogs, webinars, networking events, and professional organizations. Emphasize your commitment to lifelong learning and adapting strategies to stay relevant.

Discuss your past experiences in organizing and managing events, including logistics, content development, and marketing efforts. Mention any tools you used to track engagement and gather feedback post-event.

Emphasize the importance of communication and collaboration. Discuss your experience in working with various teams, how you align marketing goals with other departments, and the strategies you use to ensure seamless coordination.

Discuss the importance of SEO in driving organic traffic and visibility for B2B marketing initiatives. Provide examples of how you have integrated SEO into digital content strategies to enhance reach and engagement.