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Market Growth Specialist

Company Description

At Brightspeed, we are reimagining how people live, work, play and connect by providing fast, reliable internet connections and an awesome customer experience in twenty states throughout the Midwest and South.

Backed by funds managed by Apollo Global Management, our vision is to accelerate the upgrade of copper to fiber optic technologies, bringing faster and more reliable internet service to many rural markets traditionally underserved by broadband providers, while delivering best-in-class customer experience.  

Be a part of the team that will make this vision a reality….designing and building a world class fiber network and creating a customer experience second to none.

Check us out on the web!  

Job Description

We are seeking a dynamic and results-driven sales executive to lead efforts in acquiring new contracts and driving penetration within Multi-Dwelling Units (MDUs) and Single-Family Home (SFH) communities. The ideal candidate will be responsible for building relationships with property managers, developers, and homeowners’ associations (HOAs) to secure agreements, while simultaneously working to increase product and service adoption within contracted properties and communities.

The Market Growth Specialist will educate developers about Brightspeed products and services and negotiate an agreement for Brightspeed to bring fiber services to new or existing properties. This person must have strong business development, conflict, and funnel management skills. This role will also develop and maintain a relationship with the property to gain access to the residential customer base. This position is responsible for successfully managing terms and conditions of Brightspeed marketing agreements as well as achieving sales goals within the property by creating marketing strategies to gain customers.

The Market Growth Specialist needs to be an aggressive hunter, the main goal of this position is to win new business both at a property level (B2B) and the customer level (B2C). This is a mobile position that requires proven flexibility to drive results and grow market share in changing areas of concentration to acquire and penetrate contracts in assigned community clusters. The role requires interpersonal, written, and verbal communications skills and the ability to assess property performance. The successful candidate will achieve desired sales and penetration goals using virtual and cross-functional support from internal and external resources.

New Contract Acquisition: Identify and pursue new opportunities for securing contracts with MDU properties, residential communities, and SFH developments.

  • Develop and maintain strong relationships with property managers, real estate developers, HOAs, and community boards.
  • Negotiate agreements for exclusive or preferred service provision in targeted communities.

Account Management: Manage and grow relationships within already contracted MDUs and SFH communities.

  • Ensure a deep understanding of each community’s unique needs and preferences to tailor marketing strategies accordingly.
  • Maximize sales penetration by driving adoption of services within contracted properties.

Sales Strategy: Create and implement sales plans to meet or exceed monthly and quarterly sales quotas.

  • Conduct market research to identify growth opportunities and competitive threats.
  • Collaborate with marketing, product, and technical teams to develop strategies that improve market penetration and customer satisfaction.

In-Field Sales: Conduct regular field visits to potential and existing MDU and SFH communities.

  • Organize and participate in community events, presentations, and sales pitches tailored to the specific needs of the prospective customers.

Customer Onboarding & Support: Work closely with customer service teams to ensure seamless onboarding and satisfaction post-sale.

  • Serve as the primary point of contact for any issues or inquiries from community managers or residents during and after service implementation.

Sales Reporting & CRM Management: Track and report all sales activities, contacts, and progress using a CRM system.

Collaboration: Work cross-functionally with internal teams (marketing, operations, finance, technical teams) to align sales initiatives with broader company goals and customer needs.

Qualifications

WHAT IT TAKES TO CATCH OUR EYE:

  • Bachelor’s degree in business, marketing, or a related field (preferred but not required).
  • 3-5 years of experience in sales, preferably in the telecommunications, real estate, or utilities sector.
  • Proven record of acquiring new business and driving sales growth.
  • Experience working with property managers, HOAs, or developers in MDU and/or SFH communities is a plus.
  • Strong negotiation and contract management skills.
  • Excellent communication and interpersonal skills, with the ability to build rapport and influence decision-makers.
  • Ability to work independently and manage multiple accounts and tasks simultaneously.
  • Proficiency in CRM software and sales tracking tools.
  • Flexibility to travel within the assigned territory and regularly attend in-person meetings with clients and prospects.

A plus if you have:

  • Knowledge of cable, TV, Internet, and/or Voice products and services
  • Residential Property management or real estate development

Physical Demands:

  • To be successful, this job requires travel with extensive windshield time to accomplish needed territorial coverage.

#LI-MB1

Additional Information

WHY JOIN US?

We aspire to contemporary ways of working.

Recognized as a Top Workplace by the Charlotte Observer, Brightspeed HQ is located on the 7th floor of the new Vantage South End - East Tower in Charlotte, NC. We prioritize hiring talent in the Charlotte area, whenever possible, to make it a truly vibrant destination for our hybrid workforce. At Brightspeed, we have roles that are designated as remote, hybrid, office or field-based, depending on the position, business needs and individual circumstances. We also invest in technology that enables our entire team to stay connected. Why? Because Brightspeed recognizes the value of finding the best talent for the job, wherever they may be.

We offer competitive compensation and comprehensive benefits.

Our benefits and paid time off programs reflect our underlying belief in promoting overall wellness through physical, emotional and financial health. Brightspeed offers a comprehensive benefit program, including competitive medical, dental, vision, and life insurance; an employee assistance program; a 401K plan with company match and a host of voluntary benefits. 

Diversity, equity and inclusion are at the center of our grounding belief in Being Real. 

When we bring our authentic selves to work, everyone is better as a result. A diverse team helps us be fierce advocates for more accessible, inclusive and high-quality internet, because we believe doing so promotes equity in the communities we serve.

Brightspeed is an Equal Opportunity Employer/Veterans/Disabled

For all applicants, please take a moment to review our Privacy Notices:  

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CEO of Brightspeed
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Tom Maguire
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Average salary estimate

$75000 / YEARLY (est.)
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$60000K
$90000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Market Growth Specialist, Brightspeed

At Brightspeed, we are on a mission to revolutionize connectivity across the Midwest and South, and we're in search of a Market Growth Specialist to join our vibrant team in Charlotte, North Carolina. Imagine being at the forefront of expanding our fiber optic services, ensuring that communities benefit from fast, reliable internet. As a Market Growth Specialist, you'll be the dynamic sales executive who builds lasting relationships with property managers, developers, and homeowners' associations, paving the way for new contracts. Your day-to-day will involve negotiating agreements, educating clients about our innovative products, and driving service adoption in Multi-Dwelling Units and Single-Family Homes. It’s not just about numbers; it's about connecting with communities and understanding their unique needs. You’ll also be strategizing on marketing plans that resonate with customers and collaborating closely with our cross-functional teams to align our sales initiatives. If you possess strong business development skills, a knack for relationship-building, and a spirit that thrives in a mobile, fast-paced environment, you'll find a fulfilling role at Brightspeed. Join us in bringing high-quality internet to underserved areas, all while enjoying a workplace recognized for its inclusive culture and commitment to employee well-being. Ready to make a difference? We can’t wait to meet you!

Frequently Asked Questions (FAQs) for Market Growth Specialist Role at Brightspeed
What responsibilities does a Market Growth Specialist have at Brightspeed?

As a Market Growth Specialist at Brightspeed, your primary responsibilities include identifying and securing new contracts with Multi-Dwelling Units and Single-Family Home communities. You will also build and maintain relationships with property managers and homeowners' associations, negotiate service agreements, and develop tailored marketing strategies to maximize sales penetration and enhance customer satisfaction.

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What qualifications are required for the Market Growth Specialist position at Brightspeed?

To be considered for the Market Growth Specialist role at Brightspeed, candidates are preferred to have a Bachelor’s degree in business or marketing, along with 3-5 years of sales experience, ideally in telecommunications or real estate. Essential skills include strong negotiation abilities, excellent communication, and a demonstrated ability to acquire new business.

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How does a Market Growth Specialist drive sales at Brightspeed?

A Market Growth Specialist at Brightspeed drives sales by implementing effective sales strategies, conducting market research, and collaborating with marketing and product teams to enhance market penetration. The role also involves regular field visits to engage directly with potential and existing communities, ensuring a strong presence in targeted areas.

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What does a typical workday look like for a Market Growth Specialist at Brightspeed?

A typical workday for a Market Growth Specialist at Brightspeed involves a mix of field visits, meetings with community stakeholders, and collaboration with internal teams. You’ll spend time developing marketing strategies, attending community events, and using CRM systems to track sales activities. Flexibility in your schedule helps you adapt to the varying needs of different communities.

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What benefits does Brightspeed offer to Market Growth Specialists?

Brightspeed offers competitive compensation packages and comprehensive benefits for Market Growth Specialists, including medical, dental, vision, and life insurance, along with a 401K plan. The company emphasizes employee wellness and provides a supportive work environment that values diversity, equity, and inclusion.

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Common Interview Questions for Market Growth Specialist
Can you describe your experience with business development in the telecommunications sector?

When answering this question, focus on specific examples of how you identified and pursued new business opportunities in previous roles. Highlight your strategies for building relationships and securing contracts, especially in comparable sectors such as telecommunications or real estate.

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How do you approach building relationships with property managers and HOAs?

In your response, discuss your networking skills and ability to create trust with stakeholders. Provide examples of past experiences where building rapport led to successful partnerships and contract negotiations.

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What strategies do you use to conduct market research?

Share your methods for analyzing market trends and identifying opportunities. Discuss tools you might use, such as surveys or data analysis software, and how you apply those insights to shape your sales strategies.

Join Rise to see the full answer
Describe a time when you implemented a successful sales strategy.

Use the STAR method to describe a specific situation where you developed and executed a sales strategy that exceeded expectations. Emphasize the objectives, your actions, and the results to illustrate your sales acumen.

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How do you handle objections from potential clients?

Discuss your approach to objections by creating open dialogues, listening carefully to concerns, and providing tailored solutions that address their needs. Include any success stories to show your effectiveness.

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What role do you believe marketing plays in sales?

Express your understanding of the integral relationship between sales and marketing. Mention how coordinated efforts can amplify brand recognition, support customer retention, and ultimately drive sales growth.

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How do you manage your sales pipeline?

Explain your methodology for tracking sales opportunities, using a CRM tool, prioritizing leads, and maintaining organized records of interactions to ensure timely follow-ups and management of contracts.

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What metrics do you consider important for measuring success in a sales role?

Identify key performance indicators such as sales growth, customer acquisition rates, and contract retention rates. Explain why these metrics matter and how you monitor and respond to them.

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How do you tailor your sales approach to different communities?

Describe how you adapt your sales techniques based on the unique characteristics of each community, such as demographic factors, specific needs, or communication preferences. Highlight your research and personalization strategies.

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What do you find most rewarding about working in sales?

Share your passion for sales by discussing the thrill of closing deals and the satisfaction of helping clients find solutions. Emphasize how making a difference in people’s lives through connectivity motivates you.

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Building a future where more communities can benefit from a more connected life. "Internet Equals Opportunity." We’re Brightspeed, a brand-new internet provider on a mission to bring more connectivity to America. We believe where you choose to ca...

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DATE POSTED
April 3, 2025

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