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Manager, Participant Engagement Marketing

What We Do: 

Care Access is a unique, multi-specialty network of research sites which operates as one connected team of physician investigators, nurse coordinators, and operations managers. Our goal is to engage every healthcare professional in clinical research and to make clinical trials a care option for every patient. By removing this bottleneck, Care Access is helping accelerate the approval and delivery of critical and life-saving therapies. 

 

Who We Are: 

We care. Our people are the engines behind our mission: to revolutionize access to clinical trials for the benefit of patients everywhere. We care for one another, find new ideas to accelerate medicine, and seed a long-term impact for generations. 


Position Overview: 

Care Access is seeking a dynamic and strategic Patient Engagement Marketing Manager to drive and execute marketing initiatives that directly engage patients at sites, events, and community outreach efforts. This role is essential in ensuring that all marketing efforts are effectively implemented at the patient level, providing a seamless and impactful experience from awareness to participation. 


The Patient Engagement Marketing Manager will lead initiatives to optimize patient outreach, engagement, and retention strategies. This role will also focus on developing partnerships with advocacy groups, support groups, site and event leadership and local organizations to enhance patient recruitment efforts. The ideal candidate is relationship builder who is highly organized, collaborative, and results-driven, with a passion for making a difference in healthcare accessibility.  


What You'll Be Working On: 

Duties include but not limited to: 


Patient-Level Marketing Execution
  • Develop and implement patient engagement marketing strategies at Care Access sites, events, and partner locations to drive awareness and participation. 
  • Ensure that all marketing materials, messaging, and branding are effectively deployed at the patient level, including signage, flyers, digital assets, and promotional items
  • Lead the execution of on-site marketing activations to enhance patient engagement and trial awareness. 
  • Manage language translation process to ensure we are tailoring our experiences for target.  
  • Work cross-functionally with clinical operations, recruitment teams, and event organizers to ensure seamless marketing execution. 


Partner Marketing
  • Identify and develop strategic partnerships with advocacy groups, local organizations, and support groups to drive patient engagement and recruitment efforts. 
  • Manage relationships with community stakeholders to create co-branded marketing initiatives and grassroots outreach programs
  • Collaborate with external partners, healthcare providers, and patient advocates to expand Care Access’s community presence. 
  • Support Community Team with requests and creative solutions to drive results at ad hoc events.  


Content Development & Creative Execution
  • Oversee the creation and deployment of marketing collateral, digital assets, and promotional content tailored to patient audiences. 
  • Work closely with internal teams and vendors to develop social media, print, digital, and event-based marketing materials that resonate with target demographics. 
  • Ensure messaging is clear, accessible, and patient-centric, simplifying complex medical information into engaging, actionable content. 


Leadership & Cross-Team Collaboration
  • Manage one direct report responsible for content creation and marketing collateral execution at the patient level. 
  • Serve as a bridge between corporate marketing, digital teams, and local patient engagement teams to ensure marketing strategies are fully realized. 
  • Track and analyze patient engagement data to continuously optimize marketing efforts and improve conversion rates. 


Physical & Travel Requirements:
  • This role requires 100% of work to be performed in a remote office environment and requires the ability to use keyboards and other computer equipment.  
  • OR Physical demands associated with this positive include: Walking, Standing, Sitting, Lifting (minimal), and drive to local events/sites
  • This role requires up to 20% travel. Length of travel will depend upon study requirements, staff needs, and company initiatives.  
  • Type of travel required: ​National​ 


What you Bring - Knowledge, Skills, and Abilities:
  • 7+ years of experience in patient engagement marketing, healthcare marketing, community outreach, or a related field
  • Proven experience executing marketing initiatives at the grassroots level, particularly in healthcare, clinical trials, or patient advocacy
  • Strong understanding of digital and traditional marketing tactics to engage patient populations effectively. 
  • Experience developing marketing partnerships with advocacy groups, nonprofits, and local organizations. 
  • Ability to translate complex medical concepts into clear, engaging marketing materials
  • Exceptional project management skills—capable of handling multiple initiatives and deadlines simultaneously. 
  • Leadership and team management skills with experience  
  • Proficiency with marketing tools and platforms (e.g., Canva, CRM systems, email marketing tools, and social media platforms). 
  • Experience working in a fast-paced, mission-driven environment where adaptability and execution are key. 


Certifications, Education, and Experience:
  • Minimum Bachelor’s degree in relevant field Experience with event marketing, field marketing, or on-site activations in healthcare settings. 
  • Basic knowledge of paid media, and digital patient acquisition strategies
  • Familiarity with clinical trial recruitment processes and patient advocacy landscapes
  • Spanish or other bilingual skills are a plus. 


Benefits (US Full-Time Employees Only):
  • Paid Time Off (PTO) and Company Paid Holidays
  • 100% Employer paid medical, dental, and vision insurance plan options
  • Health Savings Account and Flexible Spending Accounts
  • Bi-weekly HSA employer contribution
  • Company paid Short-Term Disability and Long-Term Disability
  • 401(k) Retirement Plan, with Company Match


Diversity & Inclusion:

We serve patients and researchers from diverse cultures and communities around the world. We are stronger and better when we build a team representing the people we aim to support. We maintain an inclusive culture where people from a broad range of backgrounds feel valued and respected as they contribute to our mission. We value diversity and believe that unique contributions drive our success.

 

At Care Access, every day, we are advancing medical breakthroughs. We’re uniting standard patient care with cutting-edge treatments and research. Our work brings life-changing therapies to those in need and paves the way for newer and greater treatments to reach the world. We’re proud to advance these breakthroughs and work with the big players while engaging with the

physicians and caring for patients.

 

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

 

Care Access is unable to sponsor work visas at this time.


Employment Statement:

Care Access complies with all employment laws and regulations with respect to its employment practices, terms and conditions of employment, and pay equity and wages. Care Access does not engage in any unfair or forced labor practice and does not tolerate, under any circumstances, the use of any form of forced or involuntary labor, child labor, or human trafficking. This extends to suppliers, partners, or other third parties with whom Care Access does business. Care Access values and promotes the protection of human rights everywhere.

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CEO of Care Access
Care Access CEO photo
Ahmad Namvargolian
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Average salary estimate

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$120000K

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What You Should Know About Manager, Participant Engagement Marketing, Care Access

At Care Access, we're on a mission to revolutionize healthcare by ensuring that clinical trials are accessible to everyone. As a Manager of Participant Engagement Marketing, you'll play a pivotal role in this vision. Working in a fully remote environment, you'll be the driving force behind engaging our patients through innovative marketing initiatives. You'll develop and implement marketing strategies aimed at reaching patients at our research sites, events, and within the communities we serve. This role isn't just about marketing; it's about making a genuine difference in people's lives by informing them about clinical trials. Collaboration is at the heart of what we do, and you'll lead partnerships with advocacy groups and local organizations to enhance patient outreach and retention. You'll be responsible for creating compelling content that resonates with patients, simplifying complex medical information into clear, actionable messages. With your organizational skills and passion for community outreach, you'll manage on-site marketing efforts that bring our mission to life. You'll also track patient engagement metrics to continuously refine our strategies. If you are a strategic thinker who loves building relationships and making an impact in healthcare, then this could be the perfect opportunity for you at Care Access!

Frequently Asked Questions (FAQs) for Manager, Participant Engagement Marketing Role at Care Access
What are the primary responsibilities of the Manager, Participant Engagement Marketing at Care Access?

As the Manager of Participant Engagement Marketing at Care Access, you will lead the development and execution of patient engagement marketing strategies. Your role involves driving awareness and participation in clinical trials, executing on-site marketing initiatives, managing relationships with advocacy groups, and overseeing the creation of patient-centered marketing content. You will work closely with various teams to ensure all marketing efforts are not only effective but also resonate well within the communities we serve.

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What qualifications are required for the Manager, Participant Engagement Marketing position at Care Access?

To be considered for the Manager, Participant Engagement Marketing role at Care Access, candidates should have a minimum of 7 years of experience in patient engagement marketing or healthcare marketing. A Bachelor’s degree in a relevant field is required, along with proven project management skills and the ability to translate complex medical concepts into accessible content. Familiarity with digital and traditional marketing tactics, as well as experience working with advocacy groups, is highly advantageous.

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How does Care Access ensure effective patient engagement marketing?

At Care Access, effective patient engagement marketing is ensured through strategic planning and execution. The Manager plays a key role in developing tailored marketing strategies that engage patients through various channels, including digital platforms and community events. Additionally, the combination of on-site activations, targeted partnerships, and continuous data tracking allows for effective optimization of outreach efforts, ensuring that our messaging truly resonates with the patients we aim to support.

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What skills are essential for success as a Manager, Participant Engagement Marketing at Care Access?

Success as a Manager, Participant Engagement Marketing at Care Access hinges on several key skills. These include exceptional project management capabilities, strong communication and relationship-building skills, a deep understanding of patient-centered marketing, and proficiency with marketing tools. Additionally, adaptability and the ability to work collaboratively across teams are crucial for creating impactful marketing initiatives.

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What does a typical day look like for the Manager, Participant Engagement Marketing at Care Access?

A typical day for the Manager, Participant Engagement Marketing at Care Access involves a mix of strategic planning, team collaboration, and hands-on execution. You'll spend time developing marketing materials, engaging with community partners, analyzing patient engagement data, and conducting meetings with internal teams to align on marketing strategies. The role is dynamic, requiring both creative thinking and analytical skills to enhance patient outreach and ensure seamless marketing experiences.

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Common Interview Questions for Manager, Participant Engagement Marketing
Can you describe your experience with patient engagement marketing in healthcare?

When answering this question, share specific examples of past experiences where you have successfully executed patient engagement marketing initiatives. Highlight the strategies you used, the challenges you faced, and any measurable outcomes as a result of your efforts, illustrating your expertise in driving patient participation.

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How do you develop partnerships with advocacy groups and local organizations?

Discuss your approach to building relationships and networking with advocacy groups and local organizations. Emphasize the importance of understanding their missions and how you align them with Care Access's goals. Describe any past partnerships you've initiated and the positive impact they had on patient outreach.

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What techniques do you employ to create patient-centric marketing content?

Explain your process for developing patient-centric marketing content, such as conducting research to understand patient needs and preferences. Highlight any frameworks you use to simplify complex information and ensure clarity in messaging. Provide examples of content types you've created that effectively engaged patients.

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How do you measure the success of your marketing initiatives?

Discuss the metrics and KPIs you track to evaluate the effectiveness of your marketing initiatives. This could include patient engagement rates, participation in clinical trials, social media engagement, and feedback from the medical staff and patients. Highlight your approach to continually optimizing strategies based on data insights.

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What experience do you have working in a remote environment, and how do you ensure team collaboration?

Share your experiences working remotely, emphasizing your strategies for maintaining communication and team engagement. Discuss tools and practices you utilize to foster collaboration, stay organized, and ensure that projects move forward smoothly despite the physical distance.

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Describe a time when you faced a significant challenge in your marketing efforts. How did you overcome it?

When answering this question, be specific about the challenge you encountered and the steps you took to overcome it. Highlight your problem-solving skills, adaptability, and resilience in turning obstacles into opportunities, ensuring to mention any positive results that followed.

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What role does digital marketing play in patient engagement, and how do you leverage it?

Talk about the growing impact of digital marketing on patient engagement. Explain how you utilize social media, email marketing, and online campaigns to reach patients and encourage participation in clinical trials. Provide specific examples demonstrating successful digital marketing strategies you've implemented.

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How do you ensure that marketing materials are effective and resonate with the target audience?

Detail your process for testing and refining marketing materials to ensure they hit the mark with target audiences. Discuss how you gather feedback, analyze data, and adapt messaging and visuals based on patient demographics and preferences. Emphasize the importance of continuous improvement in your approach.

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How do you prioritize multiple projects and deadlines?

Illustrate your project management skills by discussing your methods for prioritizing tasks, including tools or techniques you use for organization. Emphasize your ability to juggle multiple projects while maintaining quality, and share examples of how you've successfully met tight deadlines in the past.

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What strategies do you use to maintain relationships with community stakeholders?

Discuss your approach to nurturing relationships with community stakeholders, such as regular communication, hosting events, and seeking their input and collaboration on marketing initiatives. Highlight how fostering these relationships can lead to more effective patient engagement and support for clinical trials.

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Our goal is to engage every healthcare professional in clinical research and to make clinical trials a care option for every patient

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EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
March 31, 2025

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