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Account Executive - Baltimore, MD

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Fast Facts

Cengage Group is seeking an Account Executive to drive sales in the Baltimore area, helping promote their digital education solutions.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Responsibilities: Develop strategic sales plans, achieve sales targets, manage customer relationships, and support digital product implementation and usage.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Skills: Proven sales experience, strong communication and presentation skills, organizational proficiency, and adaptability to technology.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Qualifications: BA/BS or equivalent experience preferred, with prior sales or ed tech experience being advantageous.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Location: This position is virtual but requires the candidate to be within a commutable distance to Baltimore, MD.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Compensation: $52000 - $83200 / Annually



We believe in the power and joy of learning

At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

Our culture values diversity, engagement, and discovery

Our business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through inclusive programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-diversity/

Travel Requirements: 4 days per week within the designated territory, which will be Baltimore. We are only looking for candidates in this area at this time to be within a commutable distance of Baltimore.

What you'll do here:

  • Plan for Success
  • Plan, organize, and prioritize sales activities to achieve sales targets.
  • Use database tools to develop and maintain opportunities pipeline for every account in assigned territory.
  • Create and implement strategic plans for opportunities through resource management and internal collaboration.
  • Develop product knowledge and digital skills for sales calls, presentations and delivery of digital courses.
  • Provide support for instructor course set-up and student course access to drive digital activations, and usage.
  • Build itineraries and daily plans that effectively address territory priorities and optimize customer engagement.

Deliver Results

  • Achieve and/or exceed established sales targets by promoting Cengage solutions to all customers.
  • Conduct sales calls with decision makers to identify needs, propose solutions and establish relationships.
  • Represent all product offerings and platforms across subject areas for the territory.
  • Collaborate internally with account partners to implement institutional sales strategies and ensure complete coverage of all Cengage solutions for an account.
  • Use resources and internal sales support for digital customer course builds, training and implementation.
  • Confirm and communicate details with customers on options to access Cengage content in use at each account.
  • Develop relationships with channel partners to coordinate shared delivery of content and gain understanding of campus initiatives.

Manage Your Business

  • Use data to identify priorities for allocation of time and resources.
  • Continue ongoing updates and maintenance of customer database.
  • Handle travel, business and sampling budgets effectively.
  • Provide clear, timely communication and accurate reporting.
  • Exhibit digital proficiency with internal systems and when sharing Cengage solutions.

Skills You Will Need Here:

  • BA/BS or equivalent work experience and a proven, successful track record in a prior sales position is preferred.
  • Values and appreciates diversity of thought; able to work with diverse audiences both internally and externally.
  • Highly flexible and adaptable to change.
  • High energy and good communication skills both written and verbal.
  • Strong presentation skills.
  • Competitive spirit and high eye for business.
  • Demonstrated understanding of applied computer technology.
  • Comfortable using technology in performing routine job tasks and for product demonstration purposes.
  • Outstanding organizational and time management skills.
  • Proficiency in PC and Microsoft Office applications.
  • Ability to travel with some overnight in certain territories and for sales meetings; must be able to travel by both auto and air.
  • Located within assigned sales territory.

Preferred:

  • Direct sales, marketing, or editorial experience
  • Prior ed tech sales experience
  • Proficiency in Salesforce
  • Driven to succeed

Cengage Group does not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason.

Cengage Group is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations.ta@cengage.com or you may call us at +1 (617) 289-7917.

About Cengage Group

Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.

Compensation

At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here to learn more about our Total Rewards Philosophy.

The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.

$52,000.00 - $83,200.00 USD

Average salary estimate

$67600 / YEARLY (est.)
min
max
$52000K
$83200K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Account Executive - Baltimore, MD, Cengage

Are you ready to take your sales skills to the next level? Cengage Group is on the hunt for an enthusiastic Account Executive to join our team and drive sales in the Baltimore area—making a positive impact while promoting our innovative digital education solutions. In this role, you’ll be developing strategic sales plans, achieving sales targets, and managing customer relationships, all while supporting the implementation and usage of digital products. If you’re a seasoned professional with proven sales experience and a knack for communication, this could be the perfect fit for you. We’re looking for someone who can use their organizational skills to prioritize sales activities, maintain a customer database, and deliver compelling presentations. Adapting to new technologies is essential, and having a background in educational technology is a plus! You'll facilitate instructor course setups to ensure student success and foster relationships with channel partners. The best part? This role offers the flexibility of working remotely! However, you'll need to be within a commutable distance to Baltimore as you travel four days per week to meet clients. With a competitive salary range between $52,000 and $83,200 annually, plus the rewards of contributing to learners’ success worldwide, your work will truly matter at Cengage Group. We believe in the power of diversity and the joy of learning, and we can't wait for you to join our mission to transform education!

Frequently Asked Questions (FAQs) for Account Executive - Baltimore, MD Role at Cengage
What are the main responsibilities of an Account Executive at Cengage Group?

As an Account Executive at Cengage Group, your primary responsibilities will include developing strategic sales plans, achieving sales targets, and managing customer relationships. You'll support the implementation and usage of digital education products while conducting sales calls with decision-makers to identify their needs. Your role will also encompass creating and implementing effective plans to enhance customer engagement and promote Cengage's various solutions.

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What qualifications do I need to become an Account Executive at Cengage Group?

To be considered for the Account Executive position at Cengage Group, you should have a BA/BS degree or equivalent experience. Proven sales experience is essential, and a background in educational technology is highly favorable. Strong communication skills, organizational proficiency, and the ability to adapt to technology are critical for success in this role.

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Is the Account Executive position at Cengage Group remote?

Yes, the Account Executive position at Cengage Group is designed to be remote. However, candidates must reside within a commutable distance to Baltimore, MD, as the role requires travel four days a week to meet with customers in the territory.

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What skills are important for an Account Executive at Cengage Group?

An Account Executive at Cengage Group should possess excellent communication and presentation skills, as well as strong organizational capabilities. You should be adaptable to technology, have a competitive spirit, and be proficient in PC and Microsoft Office applications. The ability to maintain a customer database and utilize data for prioritizing sales activities is also crucial in this role.

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What is the compensation range for an Account Executive at Cengage Group?

The compensation for an Account Executive at Cengage Group ranges from $52,000 to $83,200 annually. Additionally, you will be part of a comprehensive total rewards package that recognizes your contributions and supports your overall well-being while driving innovation in education.

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Common Interview Questions for Account Executive - Baltimore, MD
Can you explain your sales strategy when approaching new clients?

In my approach to new clients, I prioritize understanding their unique needs and challenges. I believe in conducting thorough research beforehand to tailor my pitch, ensuring that I present solutions that directly address their pain points. Utilizing a consultative selling technique helps establish trust and rapport, making it easier to close the deal.

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How do you stay organized and manage multiple sales accounts?

To stay organized, I leverage CRM tools to keep track of all client interactions and set reminders for follow-ups. I also categorize my accounts based on urgency and potential value, allowing me to allocate my time effectively. My organizational skills extend to creating daily or weekly plans that optimize my outreach efforts.

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Describe a time you overcame an obstacle in a sales process.

Once, I faced a significant objection from a client regarding the pricing model of our product. Instead of getting defensive, I took the opportunity to listen closely to their concerns and then tailored my presentation to emphasize the long-term value and success stories of existing customers. This approach not only quelled their concerns but also led to a successful sale.

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What strategies do you employ to drive customer engagement with digital products?

To drive customer engagement with digital products, I ensure to provide thorough onboarding sessions, offer ongoing support, and regularly check in with users. Providing tailored resources and promotional materials helps in driving adoption, while also encouraging them to share their feedback and success stories.

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How would you measure your success as an Account Executive?

I measure my success through key performance indicators, such as meeting or exceeding sales targets, the number of new accounts acquired, and customer satisfaction ratings. Additionally, I gauge success by the strength of the relationships I build and how often clients return for additional services or products.

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What do you see as the biggest challenges facing the education technology sector?

One of the biggest challenges is keeping up with the rapid pace of technological advancements while ensuring accessibility for all learners. Additionally, addressing the diverse needs of educational institutions can be tough, as they have varying levels of resources and expertise in implementing new technology.

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How do you prioritize your tasks when working on multiple projects?

When managing multiple projects, I assess deadlines, project scopes, and potential impact to prioritize effectively. I utilize project management tools to clearly visualize my workload and ensure that urgent tasks are tackled first while incorporating flexibility to accommodate any changes.

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Can you provide an example of how you've used data to drive sales decisions?

In my previous role, I performed an analysis of sales data to identify trends and potential opportunities. By focusing on areas with the highest customer engagement, I was able to adjust my sales strategy and target specific demographics. This data-driven approach resulted in a 20% increase in sales over the quarter.

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What role does communication play in your sales process?

Communication is fundamental to my sales process. It involves not just delivering information but actively listening to clients and understanding their needs. Clear, honest, and effective communication fosters trust and builds lasting relationships, which are essential for successful sales.

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How do you adapt to last-minute changes during a sales meeting?

I stay composed and flexible during last-minute changes. I focus on understanding the new direction or need presented and quickly adapt my presentation or proposal to address it. This adaptability showcases my problem-solving skills and reinforces my commitment to meeting the client's evolving needs.

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