Part-Time Digital Marketing Specialist (AU Health and Fitness, WFH)

As a Part-Time Digital Marketing Specialist at AU Health and Fitness, your responsibilities will include creating promotional campaigns, managing social media accounts, and increasing brand visibility. You will also collect metrics to evaluate campaign effectiveness and assist in lead generation and content creation across platforms like Facebook, Instagram, and LinkedIn.

To apply for the Part-Time Digital Marketing Specialist position at AU Health and Fitness, you should have at least three years of experience in digital marketing, particularly in lead generation and social media management within the health and fitness industry. Familiarity with SEO, analytics, and AI tools such as the Clicko booking system is also beneficial.

The hourly rate for the Part-Time Digital Marketing Specialist position at AU Health and Fitness ranges from P375 to P475, allowing for competitive compensation for skilled candidates in this field.

Yes, having experience in the Australian market is a crucial component for the Part-Time Digital Marketing Specialist at AU Health and Fitness. This knowledge ensures that the marketing strategies resonate with the target audience effectively.

As a Part-Time Digital Marketing Specialist at AU Health and Fitness, you will manage various social media platforms, including Instagram, Facebook, LinkedIn, and WeChat. Understanding the nuances of each platform is essential to maximize engagement and effectiveness.

As a Digital Marketing Specialist, I prioritize tasks by assessing deadlines and the potential impact of each project. I use project management tools to stay organized and focus on tasks that align with our main marketing objectives.

Certainly! In a previous role, I developed a social media campaign focused on promoting a new health product. Using targeted ads and engaging content, we increased brand awareness by 40% and drove significant traffic to our website.

I measure the success of marketing campaigns through KPI metrics such as engagement rates, website traffic, conversion rates, and overall ROI. This data helps inform future strategies and improvements.

I typically use tools such as Hootsuite or Buffer for scheduling posts, and Canva for creating visually appealing graphics. Analytics platforms like Google Analytics help me track performance and adjust our strategies.

I stay updated with digital marketing trends by following industry blogs, joining webinars, and engaging in professional networks. Continuous learning is key to adapting to the fast-paced changes in digital marketing.

For lead generation, I utilize content marketing, targeted email campaigns, and engaging social media content. Collaborating with influencers in the health and fitness sector can also boost lead generation efforts.

When faced with negative feedback, I address it promptly and professionally, acknowledging the concern and providing a resolution if possible. It's important to turn a negative experience into a positive one, demonstrating excellent customer service.

A significant challenge I faced was the decline in organic reach on social media platforms. To overcome this, I shifted focus to paid ads and collaborated with influencers, which greatly improved our visibility and engagement.

To create resonant content, I conduct thorough audience research to understand their interests and pain points. Tailoring content to meet their needs while maintaining authenticity is essential to building a loyal audience.

SEO plays a crucial role in my digital marketing strategies as it enhances visibility in search engine results. I ensure that all content is optimized with relevant keywords and structured effectively to improve rankings.