Strategy Director

As a Strategy Director at David&Goliath, your main responsibilities will include leading business and creative strategies, conducting market analyses, and collaborating with teams on consumer-driven insights. You will be deeply engaged with projects and oversee the refinement of our strategy practice to ensure it remains top-tier in the industry. Your leadership will not only contribute to the success of our client, Kia, but will also help mentor other team members, driving innovative solutions across various media platforms.

Candidates for the Strategy Director position at David&Goliath should possess at least 8 years of experience in advertising agencies, research, or consulting. Strong expertise in both traditional and digital platforms is essential. You should have a track record of being an insightful strategist who can identify crucial market insights, lead diverse teams, and mentor colleagues. Excellent communication skills and adaptability in dynamic environments are also key requirements for success in this role.

The Strategy Director role at David&Goliath emphasizes collaboration across various teams. As a leader, you’ll be responsible for creating an environment where ideas can flow freely, ensuring that everyone feels empowered to contribute. By engaging closely with the analytics and creative teams, you will help to facilitate a consultative business practice that values every team member’s input. Leading by example, your collaborative spirit will set the tone for productive teamwork.

The Strategy Director at David&Goliath will focus on multiple high-impact projects, particularly in formulating strategies for Kia. This includes everything from product-market fit analyses to creative brainstorming sessions that push the envelope of traditional advertising. Engaging with analytics will be crucial as you develop strategies rooted in data rather than intuition alone, ensuring that creative initiatives are both innovative and grounded in real-world insights.

David&Goliath seeks a Strategy Director who embodies qualities such as bravery, curiosity, and empathy. We value leaders who are self-starters and can navigate challenges with grace and positive energy. Strong storytelling and presentation skills are important for successfully communicating ideas to team members and clients alike. An understanding of the advertising landscape and a genuine passion for leading others will make you an ideal fit for our unique culture.

In creating a go-to-market strategy, I'd start by conducting comprehensive market research to understand consumer needs and identify market gaps. Collaborating with cross-functional teams, I'd gather insights that align product offerings with target demographics. Effective communication of the strategy is also key; I would ensure our creative objectives support the overarching business goals while engaging customers in compelling ways.

Absolutely! When leading a challenging project, I focus on fostering open communication and understanding among team members. I encourage sharing perspectives and leveraging individual strengths, ensuring everyone feels valued. By maintaining transparency and adjusting tasks based on team feedback, I can guide us collectively toward success, no matter how complicated the situation becomes.

To analyze market trends, I utilize a combination of qualitative and quantitative research methods. This includes reviewing industry reports, conducting consumer surveys, and utilizing digital analytics tools to gather data. By synthesizing this information, I can identify key insights, patterns in consumer behavior, and emerging trends that inform strategic decision-making in a dynamic marketplace.

Integrating data into the creative process starts at the research phase. I ensure that our analytics team collaborates closely with creative minds to underscore insights throughout the entire campaign development. Regular check-ins and discussions help to test creative concepts against data points, allowing us to refine strategies that are both innovative and effective in reaching target audiences.

Storytelling is fundamental in strategy development as it helps to connect with audiences on an emotional level. I work to craft narratives that not only showcase the brand’s voice but also relate to consumer aspirations and values. A well-told story can transform a product into a relatable experience, making it easier to position and market, thereby driving greater engagement.

Navigating politically charged environments requires patience, tact, and strong communication skills. I prioritize relationship-building and actively listening to all stakeholders' perspectives. This approach allows me to identify potential areas of conflict early and establish common goals that unite the team rather than divide. Strong, clear communication helps maintain focus and ensures all parties feel heard and valued.

Assessing the success of a campaign involves looking at various metrics aligned with our initial objectives. This includes engagement rates, conversion rates, brand awareness, and return on investment (ROI). Post-campaign evaluation through consumer feedback and data analysis provides insights into what worked and what didn’t, allowing for continuous improvement in future initiatives.

To mentor my team members, I focus on creating a supportive environment that encourages open dialogue. Regular one-on-one check-ins help provide personalized feedback and set developmental goals. I share resources and insights that enable professional growth and encourage collaboration on challenging projects, enhancing their skills while fostering a sense of camaraderie.

My approach to conflict resolution involves addressing issues head-on and facilitating open discussion. I encourage team members to share their perspectives, ensuring that everyone feels valued and heard. By focusing on finding common ground and establishing shared goals, we can resolve conflicts constructively, leading to stronger team dynamics and a healthier work environment.

My inspiration to work in the strategy field stemmed from my passion for problem-solving and creativity. I love the challenge of analyzing data to uncover insights that drive impactful solutions. The ever-evolving nature of the industry fuels my curiosity and appetite for innovative strategies, motivating me daily to seek out fresh perspectives and bold ideas.