Senior Analyst, Ads & Promotions Insights - Strategy & Operations (Remote)

As a Senior Analyst at DoorDash, your key responsibilities include partnering with Account Management and Sales teams to drive insights and optimizations that help advertisers grow their businesses. You'll draft campaign reports, conduct effectiveness analyses through lift studies, and compile trends into case studies. This role also involves developing performance benchmarks to facilitate the onboarding of new advertisers and enhance product adoption.

To qualify for the Senior Analyst role at DoorDash, you should have 3-5 years of experience in marketing analytics within an advertising agency, consumer brand, or tech company, particularly a high-growth startup. Proficiency in advanced SQL and Excel is required, along with excellent organization and communication skills that allow you to articulate business insights derived from complex data.

Success in the Senior Analyst, Ads & Promotions Insights role at DoorDash hinges on analytical skills, problem-solving capabilities, and the ability to effectively communicate insights from data. A self-starter mindset and readiness to adapt to a fast-paced environment are also crucial. Advanced SQL knowledge and proficiency in handling large data sets using Excel are essential for this position.

The Senior Analyst plays a pivotal role in supporting the sales motion at DoorDash by generating customer insights and media optimizations. By analyzing data and creating campaign reports, you enable sales and account teams to provide advertisers with actionable recommendations that drive business growth. Your insights will help streamline the advertising processes and enhance the overall advertiser experience.

DoorDash fosters a dynamic work culture characterized by rapid growth and innovation. As a Senior Analyst, you will work in an environment that encourages collaboration, creativity, and diverse perspectives. With a commitment to employee well-being and a focus on inclusivity, DoorDash offers a platform for you to thrive professionally while contributing to meaningful projects that impact local economies.

When answering this question, detail your specific roles and the types of marketing analytics work you've done. Highlight any projects where your insights led to significant improvements or changes in strategy, particularly in a fast-paced environment like a tech company or startup.

A strong answer would involve explaining your methods for collecting and analyzing data, such as utilizing lift studies. Discuss your approach to identifying key metrics, interpreting data trends, and providing actionable recommendations based on your findings.

Share specific examples of complex SQL queries you’ve executed. Discuss how these queries have allowed you to extract valuable insights from large datasets, what problems they helped solve, and how they improved campaign outcomes.

Use the STAR method to answer this question. Outline the Situation, Task, Action, and Result. Present a clear example showcasing your data analysis skills leading to a constructive recommendation that had a positive impact on the business or a campaign.

Mention all tools you are proficient in, but don't forget to highlight Excel and any data visualization tools you have experience with, like Tableau or Power BI. Explain how you use these tools to convert raw data into insightful reports that drive decision-making.

Your answer should demonstrate your organizational skills. Discuss your method for evaluating project urgency and importance, possibly mentioning any tools or techniques you use to keep your workload organized and ensure deadlines are met.

Convey your commitment to professional development by mentioning specific industry publications, websites, or forums you follow. Discuss how you apply this knowledge to your work and your ability to adapt to evolving trends.

Provide examples that show your past experiences effectively working with different teams, particularly Sales and Account Management. Highlight any successful collaborations that led to significant project outcomes or improvements.

Select a specific issue you faced and explain your hypothesis-driven approach. Describe how you gathered data, tested your hypothesis, and the insights gained from that process, ultimately leading to an informed solution.

Your response should reflect your enthusiasm for the role and the impact the position can have on the business. Articulate how the challenge of deriving insights from data and collaborating with dynamic teams to drive advertising success excites you.