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Senior Growth Marketing Manager

Who We Are

Hi, we're DuckDuckGo, the online protection company and remote-first team of 300+ on a mission to raise the standard of trust online. Founded in 2008 and profitable since 2014, annual revenue now exceeds $100m USD and millions use our browser on Mac, Windows, iOS, and Android, our search engine, and the latest — Privacy Pro. Our culture of trust, inclusivity, and empowered project management underpins everything we do, where each team member takes full ownership of their projects, from scoping and execution to postmortem. If you're seeking end-to-end ownership of your work — you've come to the right place!

Your Team and Role

On the User Acquisition Functional Team, you'll drive profitable acquisition of new users, aim to help millions of people take back control of their personal information, and work on related projects. Recent projects include:

  • Scaling and optimizing Google App Campaigns

  • Launching Microsoft App Campaigns

  • Testing new creatives and ad types in Meta.

As a Senior Growth Marketing Manager, you'll manage high priority digital ad channels, including hands execution, testing, optimization, and analysis to optimize spend and drive profitable user growth. You'll support new channel testing, Privacy Pro advertising, creative testing, and take ownership of some of the existing channels (paid search across Google, Apple, Microsoft, as well as Instagram/Facebook ads). All of this with the goal of efficiently scaling profitable advertising.

About You

  • 7+ years of experience in digital advertising roles, with, ideally, 2+ years of experience in marketing consumer apps.

  • Hands-on expertise standing up and managing paid digital marketing campaigns, with a track record of scaling growth profitably.

  • Demonstrated experience with both strategic planning and execution in digital marketing platforms (Google Ads, Microsoft Ads, Meta Ads, Apple Search Ads, CTV, etc).

  • Ability to execute highly complex and ambiguous projects, working across business strategy and marketing tactics.

  • Advanced analytical skills, including data analysis, modeling, statistics, surveys and more.

  • Creative problem solving and idea generation.

  • Strong written and verbal communication skills.

Compensation

$178,500 USD annually and stock options. Compensation is identical within professional levels, regardless of geographic location or team. Compensation for each professional level is transparent across the organization.

Our Team Member Support Guide explains how we prioritize your wellbeing including paid parental leave, office setup, and co-working allowances.

Hiring Process

Hiring works best when it's a two-way street. Learn how we help you get to know DuckDuckGo, envision your future role here, and find out more about how we hire.

Diversity, Equity and Inclusion

DuckDuckGo provides equal work opportunities to all team members and applicants, and it prohibits discrimination and harassment of any type on the basis of race, color, ethnicity, caste, religion, age, sex (including pregnancy), national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by our policies or federal, state, or local laws.

We want to ensure that our hiring process is accessible. If you need reasonable accommodation for any part of the application process because of a medical condition or disability, please send an email to careers@duckduckgo.com to let us know the nature of your request.

Please note that:

  • You’ll be required to attend meetings on camera via video conferencing

  • Expect to travel at least two times a year: once for our all-hands meetup and again for a team retreat (each around 4-5 days). While extenuating circumstances may impact attendance, everyone is strongly encouraged to attend.

  • While we offer a flexible work arrangement with no core hours, expect an average full-time commitment of 40 hours per week.

  • A successful candidate must pass a background check as a condition of joining the team.

  • By applying for this role, you confirm that all information submitted is accurate and complete. You further acknowledge that providing false or fraudulent information during the application process is cause for denial of an offer, revocation of any existing offer, or other adverse action, up to and including termination after the start of your commencement of work.

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What You Should Know About Senior Growth Marketing Manager, DuckDuckGo

Join DuckDuckGo as a Senior Growth Marketing Manager and be part of a mission-driven team dedicated to enhancing online privacy standards. With over 300 remote-first team members, we're looking for someone passionate about user acquisition and marketing strategies that help millions regain control over their personal information. As a Senior Growth Marketing Manager, your work will focus on managing key digital advertising channels, testing different strategies, and analyzing results to optimize our spending. You’ll dive into exciting projects such as scaling Google App Campaigns and launching Microsoft App Campaigns, while also engaging with new creatives on Meta platforms. If you have over 7 years of hands-on digital advertising experience and a knack for creatively tackling marketing challenges, we want to hear from you! At DuckDuckGo, we believe in empowering you to take ownership of your projects from start to finish. Our culture promotes trust, inclusivity, and a solid work-life balance, complemented by transparent compensation and benefits. With a competitive annual salary of $178,500 and stock options, we prioritize employee wellbeing and offer comprehensive support for your family and workspace needs. If you're ready to contribute to our mission and grow alongside a dedicated and innovative team, DuckDuckGo welcomes you to apply and start this exciting journey with us!

Frequently Asked Questions (FAQs) for Senior Growth Marketing Manager Role at DuckDuckGo
What are the responsibilities of a Senior Growth Marketing Manager at DuckDuckGo?

As a Senior Growth Marketing Manager at DuckDuckGo, your primary responsibilities involve managing high-priority digital ad channels, driving user acquisition, and optimizing campaigns for profitability. You'll work on various platforms such as Google Ads, Microsoft Ads, and Meta Ads, focusing on scaling user growth through strategic planning, execution, and analysis.

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What qualifications are necessary to become a Senior Growth Marketing Manager at DuckDuckGo?

To qualify as a Senior Growth Marketing Manager at DuckDuckGo, you should have over 7 years of experience in digital advertising, particularly in marketing consumer apps. Your background should include a proven track record of managing and scaling paid digital marketing campaigns across major platforms, along with strong analytical and problem-solving skills.

Join Rise to see the full answer
How does DuckDuckGo support its employees in terms of work-life balance?

DuckDuckGo takes work-life balance seriously by offering a flexible work arrangement without core hours, promoting an average full-time commitment of 40 hours per week. Additionally, the company emphasizes employee wellbeing through its Team Member Support Guide, highlighting benefits like paid parental leave and allowances for office setups.

Join Rise to see the full answer
What can I expect from the hiring process for the Senior Growth Marketing Manager position at DuckDuckGo?

The hiring process at DuckDuckGo is designed to be a two-way street, allowing candidates to understand the company culture and envision their roles. You can expect a transparent and inclusive process, with opportunities for interviews that assess both your qualifications and fit for the team.

Join Rise to see the full answer
What is the compensation for a Senior Growth Marketing Manager at DuckDuckGo?

The compensation package for a Senior Growth Marketing Manager at DuckDuckGo is competitive, with a salary of $178,500 annually, along with stock options. The company practices transparent pay within professional levels and promotes equal pay regardless of geographic location.

Join Rise to see the full answer
Common Interview Questions for Senior Growth Marketing Manager
Can you describe your experience with digital advertising campaigns?

When answering this question, provide specific examples of campaigns you've managed. Highlight your roles in planning, execution, and results achieved, emphasizing how these experiences align with the responsibilities of a Senior Growth Marketing Manager at DuckDuckGo.

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How do you approach optimizing ad spend in digital marketing?

Discuss your analytical process for reviewing historical campaign performance, using tools for A/B testing, and adjusting strategies based on data insights. Emphasize your skills in leveraging analytics to make informed decisions, which is essential for success in the Senior Growth Marketing Manager role.

Join Rise to see the full answer
What tools do you use to measure the effectiveness of your marketing strategies?

Talk about specific tools and platforms you’ve used, such as Google Analytics, Facebook Ads Manager, or other marketing automation platforms. Detail how you use these tools to measure key performance indicators relevant to the campaigns you’ve executed.

Join Rise to see the full answer
How do you handle feedback and criticism in your marketing projects?

Explain your openness to feedback as a means to improve. Share anecdotes showcasing how constructive criticism has led to personal or project improvements, affirming your commitment to continuous learning, which aligns well with DuckDuckGo's empowering culture.

Join Rise to see the full answer
Can you give an example of a successful campaign you've led?

Outline a campaign, starting from its objectives to execution and results. Focus on your role in conceptualizing and strategizing, including metrics that showcase the success of the campaign, which will demonstrate your suitability for the Senior Growth Marketing Manager role.

Join Rise to see the full answer
What strategies do you utilize for creative testing in ads?

Discuss your process for developing ad creatives, such as brainstorming sessions and A/B testing them. Highlight the importance of data analysis in identifying high-performing creatives, showing your strategic mindset, which is crucial for a Senior Growth Marketing Manager.

Join Rise to see the full answer
How do you stay current with digital marketing trends?

When addressing this question, mention resources you follow, such as marketing blogs, podcasts, or networking events. Illustrate your commitment to staying informed and adapting strategies to align with the latest trends, demonstrating a forward-thinking approach critical for DuckDuckGo's growth.

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Describe a time you managed a complex project. What challenges did you face?

Share a specific project, discussing the challenges you encountered and how you overcame them. Focus on problem-solving strategies and collaboration, reinforcing your capability to handle ambiguity—a vital quality for the Senior Growth Marketing Manager role.

Join Rise to see the full answer
How do you prioritize tasks in a fast-paced work environment?

Explain your scheduling and prioritization process. Discuss tools you use to manage workload and ensure deadlines are met, reflecting your readiness for the dynamic nature of DuckDuckGo's work culture.

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What do you think is the biggest challenge facing digital marketers today?

This question allows you to showcase your understanding of the industry. Consider discussing challenges like data privacy regulations or competition in user acquisition and your thoughts on how to address these challenges effectively, showing your forward-thinking mindset.

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DuckDuckGo is an independent American software company headquartered in Paoli, Pennsylvania. The company is private held with a team of passionate people from over 15 counties.

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Full-time, remote
DATE POSTED
March 21, 2025

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